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Listen Up! The definitive guide to Social Listening for Smarter Business

Published By: Meltwater     Published Date: Jan 16, 2015
Your customers and competition are talking. Are you listening? Social listening is the most significant technology to hit marketing since social media itself. But marketing isn’t the only department that can utilize social listening: your entire business organization can use social listening to inform its programs, products and business decisions.
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meltwater, social media monitoring, media monitoring, social media analytics, media analytics, pr software, social marketing software, social marketing listening, media listening
    
Meltwater

Use Social Data To Improve Your Social Marketing Maturity

Published By: Meltwater     Published Date: May 28, 2015
This report replaces an earlier report that was formerly the continuous improvement report for this playbook.
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social data, social marketing, marketing maturity, marketing strategy, customer insights, marketing programs, technology brands, customer interaction service
    
Meltwater

The Savvy PR Pro's: Guide to Media Intelligence

Published By: Meltwater     Published Date: May 28, 2015
This guide will redefine the notion of media intelligence and tell you why it matters in your day-to-day. It’ll also include some practical applications to help you both improve and understand your performance so that you’re in a better position to prove out the success of your program to your higher-ups.
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media intelligence, data, media monitoring, media landscape, traditional media, business intelligence
    
Meltwater

Measure the Success of Your Marketing Programs

Published By: Meltwater     Published Date: Oct 14, 2015
Everyone needs something to strive for to keep them on track. When you (or your boss) are wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights. But what are the right KPIs? And how do you access the right data to use them effectively? Download our e-book on data-driven marketing today for a complete breakdown of KPIs by marketing role, plus the techniques and tools you need to measure your programs.
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meltware, marketing, kpi, data, digital marketing, customer marketing, business technology
    
Meltwater

Unlock the Secrets of Content ROI

Published By: Meltwater     Published Date: Oct 14, 2015
What can you do to make sure your content gets noticed? While many companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers, 60% to 70% of this B2B content goes unused. It’s time to explore the nuances of customer motivation and decision-making and find those moments when we can inspire and engage our customers. Download our e-book on mapping content to complex and unpredictable customer journeys, by Douglas Karr, founder of the Marketing Technology Blog.
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meltware, content roi, b2b, customer motivation, knowledge management, data management
    
Meltwater

Social to Scale: How to Build a Serious Social Media Program

Published By: Meltwater     Published Date: Apr 13, 2016
This eBook outlines what it takes to turn your social media program into a full fledged social business.
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best practices, social media, communications, brand awareness, business optimization, public relations, communications
    
Meltwater

Unlocking PR's Potential with Content Marketing

Published By: Meltwater     Published Date: Apr 13, 2016
Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing?
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marketing, content marketing, best practices, business optimization, public relations, communications
    
Meltwater

The Keys to the Kingdom: Making Your Marketing Team More Data-Centric

Published By: Meltwater     Published Date: Apr 13, 2016
Everyone needs something to strive for to keep them on track. When you (or your boss) is wondering if you’re doing a good job, key performance indicators (KPIs) are there to answer the question and nudge you to even greater heights.
Tags : 
marketing, data, best practices, business optimization, public relations, communications
    
Meltwater

Learn How to Use KPIs to Measure the Value of Your Marketing Programs

Published By: Meltwater     Published Date: Apr 13, 2016
Picture a world where everyone on your marketing team has the information they need to be successful. Each team member uses KPIs to set ambitious but achievable goals—and everyone knows exactly where their programs stand.
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data management, business practices, marketing, public relations, communications
    
Meltwater

Social Insights Drives Intelligent Decisions

Published By: Meltwater     Published Date: Apr 13, 2016
Watch this webinar from Forrester analyst Sam Ngo and learn how social insights can move the needle on business objectives across your organization.
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data management, business practices, internet, marketing, best practices, public relations, communications
    
Meltwater

Don’t Get Caught Off Guard: 10 Steps to Managing Crisis Communications

Published By: Meltwater     Published Date: Jul 29, 2015
When a brand crisis hits, your most important asset is media intelligence. But don’t wait for all hell to break loose to get up to speed on the latest tools and best practices for crisis communications in the age of social media. Get the tools you need to help spot early warning signs, stay organized, and enforce due process should a crisis hit—Download our Media Intelligence for Crisis Communications e-book today.
Tags : 
media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan, crisis management, crisis preparation, crisis planning, social listening, brand crisis, brand monitoring, brand protection, reputation management, corporate communications, public relations
    
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