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AVE is a Mirage: And Other Radical Shifts in Public Relations

Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite

Map Your Journey to Modern Digital Healthcare: Creating a Plan for Your Organization

Published By: Oracle     Published Date: Feb 21, 2018
Digital healthcare is not an unattainable mirage, but is alive and well in the United States and throughout the world. The goal of digital healthcare is to use technology to efficiently manage and deliver better healthcare—providing greater value and more positive outcomes to patients at a lower cost. The cloud provides the fastest, most efficient, and most economical way to reach that goal. Ideally, cloud technology makes the delivery of healthcare fast, flexible, and easier for everyone to use—no matter whether you’re ordering supplies, hiring an employee, or reviewing your budget. However, actual results depend on how you implement the technology and on the vendor you choose as your provider. Every healthcare organization—payers and providers—will have a different path that leads them to digital healthcare. The question is, are you there yet?
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Oracle

IDC Paper - Extending PC Life-Cycle Management and Client Virtualization with VMware Horizon Mirage

Published By: VMware, Inc     Published Date: Dec 05, 2013
PC life-cycle management (PCLM) solutions primarily focus on deploying or moving an application or an operating environment to a new user location. Functions include packaging, distributing, installing , and updating an application or an operating environment. These solutions provide a certain level of automation and are certainly more advanced than dealing strictly with scripts. However, they have complex workflows and do not provide the highest level of automation. In today's multidevice world, where the average user carries three or more devices, this paradigm alone is not agile enough for modern end users.
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vmware, pc life-cycle management, pclm, operating environment, automation, layered desktop images, automatic synchronize, datacenter backup, pc life-cycle management tools, networking, it management, knowledge management, enterprise applications, storage, data management, access control, business continuity, disaster recovery, business technology, data center
    
VMware, Inc

Tech Tips: VMware Horizon Mirage

Published By: VMware, Inc     Published Date: Dec 05, 2013
VMware® Horizon Mirage™ is a layered image management solution that separates a PC into logical layers that either IT or the user own and manage. IT-owned layers are typically OS and corporate applications while user-owned layers consist of their own files and applications. The Horizon Mirage solution enables: • Updates to individual IT-managed layers, such as core operating system files and common business applications, without disrupting other layers, all while maintaining user data and installed applications. • Simpler backup by taking snapshots of layered images, enabling desktop disaster recovery and helping to ensure continued end-user productivity.
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vmware, horizon mirage, image management solutions, it-owned layers, corporate applications, it-manged layers, core operating system files, desktop disaster recovery, layered images, networking, it management, knowledge management, enterprise applications, storage, data management, disaster recovery, vulnerability management, business technology, data loss prevention
    
VMware, Inc

Getting the Knack of NAC: Understanding Network Access Control

Published By: Mirage Networks     Published Date: Aug 21, 2009
This industry report gives you the information you need to make decisions about how to secure your network by controlling access and by preventing endpoint infections and policy violations.
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network security, nac, network access control, access control, endpoint security, end-point security, intrusion prevention, policy based, policy-based, mirage, mirage networks, internet security, security management
    
Mirage Networks
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