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Relevance is everything: How location data improves advertising efficiency

Published By: HERE Technologies     Published Date: Sep 23, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies

Relevance is everything: How location data improves advertising efficiency

Published By: HERE Technologies     Published Date: Oct 02, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies

Relevance is everything infographic: How location data improves advertising efficiency

Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies

Land Rover Bar Sailing Team Stays Competitive with VxRail Hyperconverged Appliance

Published By: Dell EMC     Published Date: Nov 04, 2016
With the 'EMC Mission Control' center in Portsmouth, UK and a second at the America’s Cup venue in Bermuda, plus a mobile center travelling worldwide to the preliminary events, Land Rover BAR will have all its data continuously replicated. The team in Portsmouth can analyze race and testing data immediately, as well as identify and make improvements right up to and through the finals in June 2017. This allows the design team and the crew to adapt much faster. With the introduction of the VCE VxRail Appliance powered by Intel® Xeon® processors, Land Rover BAR will be able to flexibly and rapidly scale, irrespective of location, ensuring a seamless experience for the team. To learn more about the impact of the Dell EMC VCE VxRail Appliance, read this brief infographic.
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servers, flash storage, modular platforms, software-defined, networking, infrastructure, storage management, infrastructure management
    
Dell EMC

API Management: The Key to Improving the Consumer Travel Experience

Published By: Intel® Services     Published Date: Aug 15, 2014
With mobile hitting the mainstream, travel suppliers and intermediaries need to evolve their mobile offerings in order to satisfy the always-connected traveler.
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consumer experience, api management, booking and purchase, datal flow, customer satisfaction, application integration, application performance management, customer interaction service
    
Intel® Services

Relevance is everything: How location data improves advertising efficiency- Info

Published By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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HERE Technologies

Cisco WebEx Web Conferencing

Published By: Cisco     Published Date: Apr 20, 2016
Go ahead. Create and join meetings easily from your computer or mobile device. Invite participants to share content in real time. See who you’re talking to. All in a highly secure environment. This is now reality for government agencies, thanks to Cisco WebEx® Web Conferencing, a FedRAMP-compliant service. As a FedRAMP-compliant solution provided by the market leader in web and video conferencing, Cisco WebEx Web Conferencing lets you: • Easily meet face to face with meeting participants from other locations • See and hear the same information at the same time with attendees • Collaborate and increase productivity without the need for travel • Make meetings more engaging with high-definition (HD) video, audio, and content sharing
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cisco webex, web conferencing, productivity, connectivity, government agencies, fedramp, video conferencing, networking
    
Cisco

MobileIron Access: A simple and smart security platform for the enterprise cloud

Published By: MobileIron     Published Date: Nov 07, 2018
In recent years, the market for mobile and cloud technologies has completely shifted the behavior of enterprise users. People can now work anywhere, on any device, to access business apps and data from mobile apps and cloud services. Static, perimeter-based security can no longer keep up with all of the endpoints, users, apps, and data that travel far beyond the corporate firewall. Relying on old security approaches like password-only access control is no longer enough to secure this vast mobile-cloud infrastructure — especially since stolen user credentials were the top cause of data breaches in 2017.
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MobileIron

Building a Scalable Remote Access Environment in AWS (GlobalProtect)

Published By: Palo Alto Networks     Published Date: Dec 02, 2016
Today, working remotely has never been easier, due to the ubiquity of mobile devices and reliable Internet connectivity. The ease with which a worker can get connected to the corporate network delivers the impression that your co-worker is down the hall, when in fact they are traveling internationally. Global Workplace Analytics’ research shows that increasingly, working remotely is not only commonplace, it is encouraged and has shown to improve productivity.
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Palo Alto Networks

The Hospitality Marketer’s Guide to Engaging & Delighting Travelers

Published By: Phunware     Published Date: May 30, 2014
The Ultimate Mobile Customer Experience is Now Within Reach for Travelers and Hospitality Organizations.
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location base advertising, enterprise applications
    
Phunware

The Social Enterprise: CRM & Expense Management Integration

Published By: Concur     Published Date: Apr 17, 2013
This report explores how organizations can leverage technologies driven by cloud computing and mobile apps, and the benefits gained from integrating travel and expense management solutions with Customer Relationship Management (CRM) solutions.
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cloud computing, mobile, social enterprise, crm, expense management, expense management integration, mobile for business
    
Concur

Business Travel Transformed: How the Social Era has Changed Road Warriors for Good

Published By: Concur     Published Date: Apr 17, 2013
We’ve come a long way from DOS prompts and paper tickets. A new generation of business travelers is out on the road and embracing a new chapter in history. The Social Era has both transformed the way we do business, and the way we do business travel.
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business travel, corporate travel, mobile travel, travel management, social enterprise, cloud travel
    
Concur

Enterprises in Motion: In-vehicle Network Connectivity

Published By: CradlePoint     Published Date: Sep 04, 2014
In a world where traditional tethers to the central office have all but vanished, enterprises that operate vehicle fleets require constant and dependable mobile Internet connectivity to keep up. Businesses, organizations, and public agencies with vehicle fleets find productivity gains and improved fleet management by deploying dependable mobile connectivity in vehicles. Additionally, travelers and mass transit commuters now expect constant connectivity, and not just through their mobile phones.
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constant connectivity, dependable mobile connectivity, cradlepoint, mobile phones, wireless
    
CradlePoint

Executive Report; The Case for Mobility

Published By: Oracle_Hospitality Hotels     Published Date: Sep 27, 2016
Mobile devices have become an integral part of the travel experience. Guests shop, book, and check-in on mobile devices today. See how you can empower your staff and deliver more individualized guest experiences with mobile devices today.
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Oracle_Hospitality Hotels

Millennials and Hospitality: The Redefinition of Service

Published By: Oracle_Hospitality Hotels     Published Date: Sep 27, 2016
The millennial generation is larger than baby boomers or Gen X. 46% have booked a hotel room with a mobile device, 20% have checked into a hotel with a mobile device. Millennials are expected to spend an average of $3,900 on travel this year alone. Our research report discusses how millennials are driving change in the hospitality industry and what you need to do to win the hearts and minds of millennials.
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Oracle_Hospitality Hotels

Translation Technology Enables Travel App to Expand Rapidly to 27 New Countries

Published By: Smartling     Published Date: Jul 17, 2014
Using Smartling’s translation management platform, Hotel Tonight, a popular mobile travel app that provides an easy way to book same-day hotel stays, was able to grow its business internationally. In this case study, you’ll learn about how Hotel Tonight was able to quickly expand into key tourism markets including Mexico, France, Germany, Italy, Spain, Austria, and Belgium, to help them towards their goal of becoming the world’s most-loved hotel book app.
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smartling, agile translation, agile localization, mobile app localization, localize mobile app, translate efficiently, efficient translation, global marketing
    
Smartling

Crowley Maritime Case Study

Published By: Motorola     Published Date: Feb 06, 2008
Learn how Good™ Mobile Messaging helps company executives and sales people from transportation services company Crowley Maritime get things done as they travel around the world, growing their transportation services company.
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motorola, motorola good, case study, crowley, mobile workers, wireless communications, productivity
    
Motorola

The Connected Traveler: What Your Hotel Needs To Know

Published By: Comcast Business     Published Date: Mar 24, 2015
Hotels and the travelers who frequent them bear little resemblance to their counterparts from just a few years ago. The explosion of new technologies has allowed hotels to change the way they operate and has made the average traveler more techsavvy and connected than ever. Mobile devices are driving this innovation. Not only have mobile devices changed how people interact with each other, they also have changed how people expect businesses to engage with them. According to SmartBrief, 40 percent of hotel guests carry three or more mobile devices. And with global mobile data traffic growing 30 percent every year according to Cisco, there will be an estimated 4.9 billion mobile users by 2018. When these mobile users travel, will they choose your hotel? Only if you have the mobile amenities they demand. In this white paper, we will review three mobile trends that every hotelier should address, and we’ll offer recommendations on how to best address them.
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travel, hotel technology, mobile devices, mobile trends, hospitality, networking, it management, wireless
    
Comcast Business

Staying Ahead of Shifting Mobility

Published By: E.ON     Published Date: Oct 25, 2018
Demand for electric vehicles as the backbone of corporate transport systems is growing. Here is why companies need to act now.
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electric cars, corporate transport, mobile workers, traveling workers, pollution, greenhouse gases, travel savings, return on investment
    
E.ON

Hospitality in a Digital World

Published By: Alcatel Lucent Enterprise     Published Date: Aug 31, 2017
Few travelers today will arrive at a hospitality venue without a mobile device. In fact, some 86% of us will carry two or more. Our expectations are changing. Wi-Fi is now the essential amenity we look for at a hotel. It’s a deal-breaker: no Wi-Fi, no return stay. In fact, both leisure and business travelers say that it’s more important to have Wi-Fi at a hotel, along with air-conditioning, than breakfast.
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revenue, internet of things, digital world, hospitality, connectivity, traffic increase, wi-fi
    
Alcatel Lucent Enterprise

Top 10 Strategies for Managers of Mobile Workers

Published By: Citrix Online     Published Date: Oct 09, 2008
By 2011, the mobile workforce in the U.S. is expected to reach 120.1 million people. Embracing this trend is more of a question of "how" rather than "if": How will you measure, manage and build relationships with increasingly distributed teams and workers?
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collaboration, mobile workforce, mobile workers, expense, travel, citrix online, citrix, communications
    
Citrix Online

Improving the Productivity of Virtual Employees

Published By: Citrix Online     Published Date: Dec 08, 2008
By 2011, IDC expects mobile workers to make up 73 percent of the total U.S. workforce. Whether mobile employees are out in the field or at home, sitting in a satellite office or constantly on the go within a corporate campus environment, they're going to need an effective way to stay connected and productive.
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collaboration, mobile workforce, mobile workers, expense, travel, citrix online, productivity management, web conferencing
    
Citrix Online

COCC accrues travel savings and increases productivity with online meetings

Published By: Citrix Online     Published Date: Apr 28, 2009
COCC, a leading provider of technology services for community banks and credit unions, needed a way to reach distant customers without increasing travel costs. That's when COCC decided to try online meeting technology.
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collaboration, mobile workforce, mobile workers, expense, travel, citrix online, citrix, collaborative
    
Citrix Online

Content is the New Perimeter: The Security and Regulatory for Information Rights Management

Published By: Intralinks     Published Date: Oct 30, 2014
The proliferation of file sync and share (FSS) products and other cloud services designed for consumers, along with mobile devices, leads to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands. So what’s the solution? Protect your information with next-generation information rights management (IRM) technology. You can email, copy, upload or share any IRM-secured document — and the protection travels with it. Key topics include: The threat posed by Dropbox and other consumer-grade FSS providers The need for lifetime control of information and content The ability to perform audits, and locate files, anywhere, and who accessed them How next generation IRM technology is available to add a new layer of security to every file Information technology professionals interested in using IRM for secure collaboration don’t want to miss this important report.
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rights management, security and regulatory, file sync and share, cloud services, irm technology, secure collaboration, security, business technology
    
Intralinks

Why use SMS for Travel, Tourism and Hospitality

Published By: Neustar     Published Date: Mar 30, 2011
SMS offers a simple and effective way to communicate with consumers when they are in the process of making travel plans and purchase decisions, keeping them up-to-date, and influencing which destination they choose.
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sms, ctia, short code, neustar, mobile marketer, sms benefits, smart sms marketing, travel tourism hospitality
    
Neustar
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