mobile apps

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Securing the Rise of the Mobile Apps Market: Code Signing and Mobile Application Development Now

Published By: VeriSign     Published Date: Feb 10, 2011
This white paper will detail the rise of mobile applications and why code signing certificates are essential to protecting the entire mobile apps ecosystem.
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verisign, mobile apps, code signing, mobile application development, signing certificates, mobile computing, mobile data systems, mobile workers, wireless security, network security certification, software development certification
    
VeriSign

Building a Trusted Mobile Strategy: Increase User Trust to Further your Mobile Platform Strategy

Published By: TRUSTe     Published Date: Dec 08, 2010
This paper outlines for businesses the mobile landscape and introduces best design and privacy practices for mobile websites and apps, location-aware technologies, and mobile advertising.
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truste, mobile platform strategy, design, privacy and security, mobile advertising, website, apps
    
TRUSTe

Measuring the Success of Your Mobile Strategy

Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
    
Webtrends

Marketing and Mobile: Prove Your Success

Published By: Webtrends     Published Date: May 18, 2010
Mobile marketing investments will likely triple over the next five years. In the haste to stake a claim in the mobile gold rush, many businesses skip the lessons learned from the last big push: to be successful, you'll need to measure and quantify your results with mobile analytics.
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webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends

How Email Retargeting Really Works

Published By: Webtrends     Published Date: May 12, 2010
Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.
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webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends

Segmentation The Right Way

Published By: Webtrends     Published Date: May 05, 2010
You don't have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers.
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webtrends, mobile strategy, app downloads, apps, performance indicators, targeted marketing, web analytics
    
Webtrends

Doing More with Paid Search: Bid Optimization Why's and How's

Published By: Webtrends     Published Date: May 03, 2010
Join Webtrends' Rachel Charlton and Peter Thelen from the Ad Director team for this information-packed webinar as they explain the benefits of bid optimization and demonstrate the results using real life examples from actual clients. This is a can't miss webinar for any marketer who uses paid search.
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webtrends, mobile strategy, app downloads, apps, performance indicators
    
Webtrends

Creating the #1 iPhone Property App: 2ergo Mobilizes Rightmove's House Hunters

Published By: 2ergo     Published Date: Apr 09, 2010
When Rightmove wanted to be the first to provide an innovative and engaging mobile app that would move millions of iPhone users to access extensive property search functionality, they turned to 2ergo. Learn about the challenges Rightmove faced, the solution 2ergo provided, and the unbelievable results that were achieved, including how the app ultimately ranked in the top 30 Apple "Best Apps of 2009" chart.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps, property app
    
2ergo

Brand Managers: Create a New Marketing Channel with Apps for iPhone, iPad, Android, and BlackBerry

Published By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
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2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps, property app
    
2ergo

Windows Mobile 6.5: Enabling business mobility, today and tomorrow

Published By: Microsoft Windows Phone     Published Date: Feb 05, 2010
In this e-Guide, we recap Windows Mobile OS's evolution and look at the wide array of Windows Mobile-powered devices available to untethered today's workforces. We'll explore where and why Windows Mobile OS devices are used to support a wide range of mobile apps, from vertical business automation to knowledge worker access.
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microsoft, windows mobile 6.5, mobile apps, smartphone, mobile worker, wince, business applications, mobile computing, mobile workers, smart phones, wireless application software, wireless phones, ebusiness, windows
    
Microsoft Windows Phone

Deeper Dive into Site Optimization and How it Works

Published By: Webtrends     Published Date: Jan 21, 2010
This is a must-see webinar if you want to understand the fundamentals of multivariate testing (MVT), segmentation, and content targeting. Join Bob Garcia, Director of Product Marketing Optimize and Frans Keylard, Director of Optimization as they use real-life examples to explain multivariate testing and teach you where and how to start optimizing.
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webtrends, mobile strategy, app downloads, apps, performance indicators, mvt, segmentation, optimization
    
Webtrends

Building Your Business Case for Optimization

Published By: Webtrends     Published Date: Dec 19, 2009
According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar.
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webtrends, mobile strategy, app downloads, apps, performance indicators, optimization, testing, site, pages
    
Webtrends

Best Practices for Mobile Application Architectures

Published By: Sybase     Published Date: Aug 21, 2009
The paper will explore the differences between smart-client and thin-client mobile architectures. It will then examine the details of common smart-client architectures, including what type of back-end systems they integrate with, the types of devices they support, how data is managed within the architecture, and development languages that can be used to build the application.
Tags : 
mobile app, mobile apps, mobile architecture, mobile device, mobile application, mobile application development, application development, mobile, sybase, wireless, network architecture, mobile data systems, mobile workers, wireless application software, wireless infrastructure
    
Sybase

Salesforce CRM Mobile Implementation Guide

Published By: Salesforce.com     Published Date: Mar 11, 2008
This 34 page guide readies you for a Salesforce Mobile rollout. Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
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salesforce, crm, customer relationship management, sales tools, collaboration, smart phones, blackberry, appexchange, salesforce mobile, best practices, business activity monitoring, business intelligence, business management, call center management, call center software, enterprise software, project management, sales & marketing software
    
Salesforce.com
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