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The State Of Mobile Application Insecurity - Ponemon Institute Research Report

Published By: IBM     Published Date: Apr 20, 2017
We are pleased to present the findings of The State of Mobile Application Insecurity sponsored by IBM. The purpose of this research is to understand how companies are reducing the risk of unsecured mobile apps in the workplace. Ponemon Institute is dedicated to independent research and education that advances responsible information and privacy management practices within business and government. Our mission is to conduct high quality, empirical studies on critical issues affecting the management and security of sensitive information about people and organizations.
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(delete)mobile application, malware protection, mobile security, application security, proprietary software, open source software, cloud services, source code testing
    
IBM

Market Insights: Mobile Threat Defense and EMM

Published By: Lookout     Published Date: Mar 28, 2017
In the past year, Gartner has provided guidance on the differences between Enterprise Mobility Management (EMM) and mobile security solutions. The excerpts below highlight some key takeaways from recent Gartner research, and Lookout encourages organizations to read the full reports to learn more.
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insights, mobile, emm, security, lookout
    
Lookout

Humanizing Digital 2020 Shopping Expectations of U.S. Consumers

Published By: Zoovu Limited     Published Date: Mar 20, 2019
Don’t get me wrong – several aspects of life are much easier now thanks to the existence of the internet and digital technologies. People can jump between mobile, tablet, and desktop to search for vital information. They can read blogs, listen to podcasts, stream their favorite TV shows and keep in touch with people they careabout via social media. And it lets people shop, anytime and anywhere. The myriad of options available to today’s consumers allows them to visit the websites of numerous vendors and explore countless products. This is where things begin to get complicated - for shoppers and businesses: While it’s true to say that humans like choice, its omnipresence is quickly turning into noise. Without appropriate assistance and guidance, consumers are feeling overwhelmed, anxious and unable to make confident decisions. And, overwhelmed and indecisive customers rarely buy.
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Zoovu Limited

Relevance is everything: How location data improves advertising efficiency

Published By: HERE Technologies     Published Date: Oct 01, 2019
How can brands create relevant, authentic advertising experiences with real-world location intelligence? Innovative brands and marketers are looking for data sets and services that contextualize consumer movements and habits in the world around them. Understanding location and its connection to customer behavior is key to increasing the effectiveness of retail campaigns and diving deeper into audience behavioral patterns. HERE enables relevant and authentic experiences through real-time location intelligence. As the world’s leading location platform*, HERE also shares its insights into the future of reaching customers on their mobile devices as they travel. *Souce: Ovum and Counterpoint Research annual indexes
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HERE Technologies
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