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Ensure Your Products Are Found Online - Increase Sales!

Published By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
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marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals, local reviews, local search, mobile marketing, social media, local websites, local advertising, ad builder software, co-op advertising, local marketing software, co-op marketing software, local store marketing, channel marketing software
    
Balihoo

Best Practices in Mobile Content Delivery and Mobile Acceleration

Published By: Cotendo     Published Date: Nov 18, 2011
Learn what's slowing down your dynamic mobile websites and mobile apps-and how to fix it. In this on-demand webinar, join Mobile IT leaders discussing best practices and a new case study on how to speed up the mobile end user experience.
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mobile web best practices, mobile content delivery, mobile acceleration, mobile web performance, mobile website performance, mobile cdn, mobile cloud, mobile application performance, cotendo, redfin, webinar, online real estate, mobile user experience, mobile computing, mobile data systems, mobile workers, pda, smart phones, wifi, wireless application software
    
Cotendo

Innovations in Mobile Content Delivery: Avoiding the Great Mobile Slowdown

Published By: Cotendo     Published Date: Nov 18, 2011
Learn about the technology limitations killing the performance of mobile websites and mobile applications, plus how innovations in mobile content delivery networks (CDNs) can transform users' experience of the mobile Web.
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mobile cloud, mobile web performance, mobile website performance, mobile application performance, mobile content delivery, mobile acceleration, mobile cdn, cotendo mobile, mobile internet performance, mobile rtt, mobile round trip time, mobile spdy, cotendo, white paper, cdma, mobile computing, mobile data systems, mobile workers, smart phones, wifi
    
Cotendo

The Business Value of Adapting Web Content for Mobile Devices, by the Aberdeen Groups

Published By: OpenText     Published Date: May 23, 2012
Download this report and discover: . Positive impact of mobile web content optimization on customer engagement . Key success factors for building mobile websites that delight customers while contributing to top-line revenue results
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mobile marketing, web content optimization, metric-driven mobile marketing, pinch-zooming, mobile user engagement, mobile user experience
    
OpenText

5 Ways to Improve the Testing of Your Mobile Apps and Websites

Published By: Keynote     Published Date: Nov 05, 2013
Mobile testing requires a di¬fferent approach. This white paper takes an exhaustive look at challenges today in testing mobile apps and websites and why testing in the cloud can improve your ROI and efficiency.
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cell phone app development, mobile phone test, device anywhere, mobile phone testing, testing mobile phone, mobile web test, deviceanywhere, testing for mobile devices, test mobile phones, iphone app testing, mobile site testing, "smartphone testing", mobile website testing, mobile software testing, test mobile applications, "automated mobile testing", application testing software, mobile automation, mobile testing automation, mobile app testing
    
Keynote

How to Extend HP UFT (QTP) to Test Mobile Apps an Websites

Published By: Keynote     Published Date: Nov 13, 2013
Enterprises are increasingly looking to expand their ALM capabilities to include mobile application testing. Users of HP’s Unified Functional Testing (UFT), formerly QuickTest Pro, now have an option to perform mobile functional testing (regression) with access to real mobile devices hosted in the cloud, leveraging the native test automation capabilities found in UFT.
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cell phone app development, mobile phone test, device anywhere, mobile phone testing, testing mobile phone, mobile web test, deviceanywhere, testing for mobile devices, test mobile phones, iphone app testing, mobile site testing, "smartphone testing", mobile website testing, mobile software testing, test mobile applications, "automated mobile testing", application testing software, mobile automation, mobile testing automation, mobile app testing
    
Keynote

The State of Mobile Quality

Published By: Keynote     Published Date: Nov 05, 2013
A look inside the latest World Quality Report* and a conversation with Sogeti's Jean-Pascal Duniau. This report, published by Capgemini, Sogeti, and HP is based on interviews with 1,553 respondents in 25 countries uncovers a number of new developments in the testing / QA market and an increased change of pace. With a heightened focus on mobility and the demand for testing in the cloud gathering pace, this growing demand means that companies are having to re-evaluate their resources and strategies.
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cell phone app development, mobile phone test, device anywhere, mobile phone testing, testing mobile phone, mobile web test, deviceanywhere, testing for mobile devices, test mobile phones, iphone app testing, mobile site testing, "smartphone testing", mobile website testing, mobile software testing, test mobile applications, "automated mobile testing", application testing software, mobile automation, mobile testing automation, mobile app testing
    
Keynote

Yahoo Gemini Native Advertising

Published By: Oath     Published Date: Nov 29, 2017
Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.
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Oath

Mobile Web Strategy and Development Approaches: Best Practices and Winning Solutions

Published By: Trilibis Mobile     Published Date: Aug 14, 2012
Smartphones and tablets are overtaking web traffic. Read about "mobile first" strategy and learn best practices for overcoming the challenges of developing mobile websites and hybrid apps in a rapidly evolving market.
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mobile web, mobile strategy, trilibis, hybrid apps, mobile first, smartpath, html5, mobile design, mobile development, mobile websites, msite, adaptive design, responsive design, proxy site, tablets, best practices, javascript, mobile apps, native apps, web app
    
Trilibis Mobile

Univision and Tribilis Enhance User Experience With Optimized Mobile Portal

Published By: Trilibis Mobile     Published Date: Oct 02, 2012
Univision achieves cross-platform content parity and a stellar mobile user experience by utilizing over 100 integration points to deliver its content across 90+ unique mobile sites, making it the most comprehensive Hispanic mobile portal.
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mobile web, mobile strategy, tribilis, tribilis mobile, hybrid apps, mobile first, smartpath, html5, mobile design, mobile development, mobile websites, msite, adaptive design, responsive design, proxy site, tablets, best practices, javascript, mobile apps, apps
    
Trilibis Mobile

5 Keys to a Successful Mobile Site

Published By: Limelight Networks     Published Date: Feb 14, 2012
An effective mobile website experience is essential to your brand's success. In this report, learn insights on how to extend your brand image effectively across mobile devices and tips for targeting multiple mobile platforms
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Limelight Networks

Beyond Mobile Ads: 3 Tips for you Mobile Marketing Strategy

Published By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to use every mobileopportunity to your advantage. This report shows you how to optimize your website for mobile devices; take advantage of mobile context; create richer mobile experiences by adding video and interactivity
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Limelight Networks

Enhancing Customer 360 with Data Analysis & Visualization

Published By: AWS - ROI DNA     Published Date: Jun 12, 2018
Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond. Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.
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AWS - ROI DNA

MobilePass - Authenticating Users on the Go!

Published By: Secure Computing     Published Date: Jan 25, 2008
This paper discusses the value of two-factor authentication systems that provide vital access security for today's mobile workforces, who can now be productive from numerous remote locations: the home office, the airport, hotels, and customer sites. Moreover, the ubiquitous nature of mobile phones has now given rise to a new, convenient form factor for the software-based authenticator that resides right on the mobile phone/device.
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cell phone, cell phones, wireless security, mobile security, mobile workers, authentication, 2-factor authentication, iam, identity management, access control, securecomputing, secure computing, wireless phones
    
Secure Computing

Securing Mobile Connectivity with Two-Factor Authentication

Published By: Secure Computing     Published Date: Jan 25, 2008
Enterprises are increasingly opening up their networks to a greater constituency of remote users, but they often do not take into consideration the protection of user identity as a critical component of their strategy. The mobile workforce can now work productively from a remote location such as a home office, the airport, a hotel, or a customer site.
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cell phone, cell phones, wireless security, mobile security, mobile workers, authentication, 2-factor authentication, iam, identity management, access control, securecomputing, secure computing, remote access, wireless phones, productivity
    
Secure Computing

World-Class Marketers are 3x More Likely to Track Their Campaign in Real Time

Published By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
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forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing, internet marketing
    
IBM Unica

Mobile is the New Face of Engagement

Published By: SAP     Published Date: Jul 18, 2012
Mobile is not simply another device for IT to support with a shrunken Website or a screen-scraped SAP application. Rather, mobile manifests a broader shift to new engagement systems. CIOs must plan now for them and empower customers, partners, and employees with context-aware apps and smart products.
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technology, mobile, apps, applications, cio, social, cloud, mobile computing, mobile data systems, mobile workers, smart phones, wireless communications, wireless phones, business technology
    
SAP

Magic Quadrant for Mobile Application Development Platforms

Published By: Adobe     Published Date: Sep 10, 2014
Mobile apps drive up to 4-times longer engagement than mobile sites, but mobile application development platforms (MADP) have mainly been focused on developers, making personalization and adjustments difficult for marketers. Adobe has changed that. Gartner recently evaluated the top MADP vendors, across a variety of criteria, including Completeness of Vision and Ability to Execute, and named Adobe a Leader in their Magic Quadrant for Mobile Application Development Platforms report. We help marketers and developers work together more efficiently, giving marketers an easy way to make, manage, measure, and monetize their mobile apps, so developers have more time to create rich app features.
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mobile apps, madp, platform development
    
Adobe

Endpoint Security Must Get Better

Published By: CDW-Trend Micro     Published Date: Mar 26, 2015
Endpoint security is at a critical juncture. Increasingly, employees at organizations of all sizes are using a wider variety than ever of desktop and mobile devices, including smartphones, tablets and laptops, as they work from broadly dispersed locations, including home offices. Often, organizations are permitting and even encouraging employees to use their own devices under BYOD (bring your own device) policies. With these devices, employees are accessing not only corporate data and applications, but also social media, banking and shopping sites. Download this white paper to learn more about endpoint security.
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endpoint security, desktop devices, mobile devices, byod, corporate data, technology, networking, security, it management, wireless, knowledge management
    
CDW-Trend Micro

ThousandEyes for Application Delivery

Published By: ThousandEyes     Published Date: Nov 17, 2016
The rise of mobile applications, the shift from on-premises to Software-as-a-Service (SaaS), and the reliance on third-party services has increased the complexity application delivery. Online Operations and Site Reliability teams in firms of all types are now responsible for many parts of the application delivery chain. When things go wrong, no matter where, they’re expected to react quickly to minimize the impact on their customers. The challenge for application providers is that users may often experience service degradation when the application stack seems to be working perfectly fine, making troubleshooting extremely difficult. Download now to learn more!
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ThousandEyes

10 Key Online Marketing Trends for 2010

Published By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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unica, online marketing trends, trends, web analytics, emarketing, social media, mobile, online marketing, web analytics, search engine marketing, social media marketing, website personalization, mobile marketing, on demand marketing solutions
    
Unica

Mobile Insights: Expert answers to 5 essential questions on creating a winning mobile experience

Published By: Sitecore     Published Date: Feb 26, 2016
This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what “mobile” most frequently means to Sitecore partner customers. With verbatim comments and analysis, it’s a helpful guide for IT and marketing leaders who want to mobilize their digital experience.
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mobile, communications, mobile management, business practices, smart phones, wireless communications, wireless phones, application performance management, best practices, content delivery
    
Sitecore

Building Your Business Case for Optimization

Published By: Webtrends     Published Date: Dec 19, 2009
According to Forrester, 48% of marketers need help demonstrating ROI on testing. Join Casey Carey, VP of Product and Bob Garcia, Director, Product Marketing and discover how to get ahead of the curve with the business-case answers they provide in this webinar.
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webtrends, mobile strategy, app downloads, apps, performance indicators, optimization, testing, site, pages
    
Webtrends

Whitepaper: Managing Web Security in an Increasingly Challenging Threat Landscape

Published By: Webroot     Published Date: Sep 18, 2013
This whitepaper deals with the rise of mobility, BYOD and social networking, and how these trends have led cybercriminals to exploit vulnerabilities in browsers and mobile apps. For example, more than 30,000 mostly legitimate websites become infected with malware every day. From drive-by downloads to spearfishing to XML injection, web-borne threats represent a significant new risk for businesses. The report describes how to stay on top of this changing threat landscape and prevent damaging attacks with: • 100% protection against known viruses • Industry-leading URL filtering and IP protection via the world’s largest threat database • Extended protection for smartphones and tablets • Simplified web-based management
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web security, cybercriminals, web threats, web gateway, security, business technology
    
Webroot
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