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Winning Consensus Based Sales

Published By: CEB     Published Date: Dec 03, 2015
The key challenge of B2B selling today: customer purchase processes are overwhelmed by an increasingly large and diverse number of customer stakeholders who canít reach consensus on a common course of action. Learn how to overcome buyer dysfunction and guide customer to consensus.
Tags : 
marketing, sales, b2b, challenger, consensus, mobilizer, implementation, product marketing

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