multi touch screen

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Using Multi-Touch Attribution for Deeper Insight into the Customer Journey

Published By: Aprimo     Published Date: May 01, 2012
The explosion of digital channels is creating a widening gap between classic single click attribution and the reality that marketers face when planning cross-channel campaigns with multiple touch points across many digital screens. This Aprimo White Paper will demonstrate some of the ways marketers can transform attribution and better manage marketing spend, improve planning and enhance the customer journey.
Tags : 
aprimo, marketing, customer relations, crm, customer satisfaction, customer data, marketing strategy
    
Aprimo

Putting the "Touch" in Multi-Touch: An in-depth look at the future of interactivity

Published By: Touch International     Published Date: Mar 07, 2011
Putting the "Touch" in Multi-Touch: An in-depth look at the future of interactivity, is a must-read for anyone looking to understand how multi-touch technology works, examining the history and future of multi-touch.
Tags : 
multi-touch, touch, touch screen, touch screens, multi-touch screen, multi-touch display, touch interface, touch technologies
    
Touch International
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