multichannel technology

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Return on Marketing Investment for Healthcare Providers

Published By: Evariant     Published Date: Sep 07, 2016
Marketers face a unique challenge to allocate resources across a variety of tactics to target key audiences that need their product or service Ė with limited information on what combination of products or services will have the optimum impact, which target audience members are ideal fits, and what allocations will provide the best return on investment to the organization. Healthcare has its own myriad of challenges, including many local, regional, and national options for consumers, service line variations, and disparate demographics. The good news is that there is an emerging understanding of digital and multichannel marketing, and ample opportunity to define best practices, systematically calculate marketing effectiveness and return on marketing investment (ROMI), and use technology and data to create great business outcomes.
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evariant, multi-channel marketing, hospital, patient engagement, digital marketing
    
Evariant

Streamlining the Customer Experience

Published By: Oracle     Published Date: Sep 30, 2019
Letís just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesnít link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They canít. In order to course correct the customer experience, marketers need: ē The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels ē A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Letís look into that.
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Oracle

Fulfillment in a Multichannel Retailing Environment

Published By: hybris software     Published Date: Aug 01, 2012
Industry leaders are engaging in multichannel integration for some very good reasons. More effective cross-channel strategies lead to more satisfied consumers as well as more efficient, more profitable retail operations. In fact, as the survey indicates, consumers expect integrated multichannel experience from their favorite brands.
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multichannel, retailing, multichannel retailing, technology considerations, hybris, pos, point of sale, print
    
hybris software

Delivering Exceptional Multichannel Customer Service - An Executive Brief

Published By: Genesys     Published Date: Jun 11, 2013
Delivering exceptional multichannel customer service takes a coordinated effort across four dimensions ó strategy, process, technology and people management.
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value-added, customer service, media, voice, strategy, multichannel, people management, process
    
Genesys

Ovum Decision Matrix: Selecting a Multichannel Cloud Contact Center Solution, 2017-18

Published By: Genesys     Published Date: Feb 27, 2018
With all the options in the rapidly changing marketplace for cloud-based contact centers, itís a challenge to find the right solution for your business. Easily compare the leading contact center solution vendors in the Ovum Decision Matrix: Selecting a Multichannel Cloud Contact Center Solution, 2017-18, based on their ability to offer full voice call routing and multichannel customer service in the cloud. Learn why Genesys has been positioned as a leader who has solutions for businesses of all sizes and in all industries around the world. Read the Ovum Decision Matrix to: ē Compare cloud contact center solutions based on the strength of their technology platforms ē Contrast vendors on their ability to handle multichannel customer interactions and connect with customer and company data through analytics ē Understand each vendorís market impact and why Genesys was chosen as a leader
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ovum, multichannel cloud contact center, contact center, decision matrix
    
Genesys

Gartner Magic Quadrant for Mobile Marketing Platforms, July 2018

Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119

Choosing the Right Digital Experience Platform to Improve Business Outcomes

Published By: Progress     Published Date: Jan 22, 2019
A great digital experience is no longer a competitive differentiatoróitís a must for doing business. Poor experiences quickly result in dissatisfied customers and lost prospects. For many enterprises, delivering a multichannel digital experience can be a daunting taskóbut it doesnít have to be with the right technology. Learn how to conquer the five challenges for digital experience delivery in this whitepaper.
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Progress

Learn How to Drive Exceptional Customer Experience With Process Automation & Multichannel Technology

Published By: Interactive Intelligence     Published Date: Jan 17, 2014
Learn how to ensure a positive customer experience outcome by establishing a reliable business process automation (BPA), which will support your customerís personalized interactions and adapt to changing conditions in the marketplace.
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process automation, interactive intelligence, multichannel technology, intelligent process, business process, decision services, communications intelligence, customer interactions
    
Interactive Intelligence

Process Automation and Multichannel Technology: Exceptional Customer Experience Drives Success

Published By: Interactive Intelligence     Published Date: Apr 23, 2014
Today, business process automation isnít just about efficiency, itís about operating a business for your customers. To ensure a positive customer experience, a process must trigger an automated action, and automation must then manage the experience across multiple channels, personalize the customerís interaction, and predict the best next actions. Read more, from Chris Thalassinos, Mahnaz Meshkati, and Frank Chiu of Communications Intelligence Group, and Brad Herrington of Interactive Intelligence.
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interactive intelligence, business process automation, multichannel technology, customer experience, contact center, contact solution, it management, business process management
    
Interactive Intelligence

Ovum: Differentiate Your Business with a Cloud Contact Center

Published By: Cisco     Published Date: Jul 11, 2016
Contact centers play a major role in determining the customerís perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact centers, their advantages and the essential considerations for selecting a vendor.
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Cisco

Differentiate Your Business With a Cloud Contact Center

Published By: Cisco     Published Date: Dec 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customerís perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact cen
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Cisco

Integrating Marketing Operations

Published By: SAS     Published Date: Mar 20, 2013
How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
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integrated marketing, marketing, multichannel, marketing technology, collaboration
    
SAS

Choosing the Right Digital Experience Platform to Improve Business Outcomes

Published By: Progress     Published Date: Jan 22, 2019
A great digital experience is no longer a competitive differentiatoróitís a must for doing business. Poor experiences quickly result in dissatisfied customers and lost prospects. For many enterprises, delivering a multichannel digital experience can be a daunting taskóbut it doesnít have to be with the right technology. Learn how to conquer the five challenges for digital experience delivery in this whitepaper.
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Progress
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