myths

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The State of Marketing Attribution 2017

Published By: AdRoll     Published Date: Dec 20, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: Why is attribution a process and not an end state? Why is making small steps forward really better than doing nothing? Why does the perfect attribution model not exist? What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll

10 Myths Regarding GDPR: Sifting Fact from Fiction

Published By: NetApp     Published Date: Mar 05, 2018
This independent report addresses some common GDPR myths. Learn the facts about the new obligations and liabilities faced by companies that manage data in the EU and how to assess your risks.
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netapp, database performance, flash storage, data management, cost challenges
    
NetApp

10 Reasons LinuxONE is the Best Choice for Linux Workloads

Published By: IBM     Published Date: Oct 06, 2016
IBM LinuxONE servers are effective in-house Linux cloud server platforms that counter these myths and can provide IT executives with an alternative Linux infrastructure solution that will help organizations contain costs, become more competitive, and assist with a transformation to a least-cost consumption-based usage model.
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ibm, linux solutions, websphere, operating systems, network management, service management
    
IBM

Debunking Myths Infographic: Cloud and the IT/Business Partnership

Published By: Oracle     Published Date: Apr 26, 2016
The IT/business relationship has long been misrepresented as broken and ineffective. But what impact has the cloud had on the relationship between IT and business managers? A recent Harvard Business Review report debunks several myths over IT, business management and the cloud.
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Oracle

Frost & Sullivan: Infrastructure Economics: What IT Leaders Can Learn from the CFO

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
"This Frost & Sullivan report sparks IT infrastructure economics conversation and fosters expert decisions with the following insights: 6 myths about IT financials debunked 3 basic tenets of IT the CFO needs to understand 2 tables assessing IT options from a TCO and business goals perspective"
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Hewlett Packard Enterprise

Flash Storage Myths infographic

Published By: Hewlett Packard Enterprise     Published Date: Jul 18, 2018
Surround content driving to the Frost & Sullivan paper: Accelerating the Business Value of Flash - A Practical Guide for IT Decision Makers.
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Hewlett Packard Enterprise

Beyond the Myths of the Digital Native

Published By: Fujitsu     Published Date: Feb 01, 2018
As schools look to blended learning as a solution to personalize and positively impact student achievement, the need to train and support teachers has become blatantly clear. Thus, districts and schools have allocated scarce resources to the process of onboarding and supporting teachers as new devices such as computers or tables are introduced. However, school leaders and teachers often fail to recognize the need to similarly onboard and support students into new digital environments, instead trusting the inherent technological competencies of the “digital native” student.
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digital, native, teachers, leaders, fujitsu
    
Fujitsu

GDPR tips: Keep your content safe in the cloud

Published By: Box     Published Date: Jun 22, 2018
With GDPR looming large on the horizon in May 2018 and beyond, there are a number of myths and misunderstandings circulating around the upcoming changes to compliance and data protection. In this expert e-guide, we explore how to maintain compliance for your critical content in the cloud. Uncover vendor-agnostic compliance tips from Box compliance president Crispen Maung for your content management system, and delve into topics, like: • GDPR strategies for cloud ECM • Cultural changes for upcoming compliance regulations • Projected fines associated with GDPR • And more
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Box

A practical guide to zero-based budgeting

Published By: Apptio     Published Date: Jul 16, 2019
Your business partners need IT to deliver innovation and agility, but traditional budgeting processes struggle to do either. Interested in adopting a zero-based budgeting approach to your organization? Download this eBook to learn: - The limitations of traditional budgeting vs. zero-based budgeting - How to benchmark your budgets against business outcomes - Five myths about zero-based budgeting and why they are wrong - How to confidently build zero-based budgets with the right tool
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Apptio
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