new online marketing

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New RICH DATA Solution for Online Display Targeting

Published By: Semcasting     Published Date: Feb 19, 2014
Despite the fact that digital advertising is experiencing explosive growth, the industry still faces two significant challenges that can impede campaign performance: reach to unique users and data verification. In order to attract brand advertisers that are still spending a large portion of their budget on traditional media, the industry must find a better targeting solution. In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : 
digital targeting, ip targeting, online business marketing, online targeting, online ad targeting, internet marketing, online marketing, online marketing strategies
    
Semcasting

Site Optimization for Financial Services Companies

Published By: SiteSpect     Published Date: Apr 14, 2015
New E-Book from SiteSpect Explains Five Ways to Enhance the Online Customer Experience Financial services companies around the world have extended their businesses online, and with that comes the ability to better target and interest prospects as well as offer new services and information to clients. One thing is clear: optimizing the online customer experience is key to achieving your marketing goals.
Tags : 
website optimization, website optimisation, site optimization, site optimisation, site optimization financial services, optimize financial site, optimize financial services website, financial services site optimization
    
SiteSpect

Data Creates Opportunity: How Seven West Media Captured Gold at the Rio Olympics

Published By: Teradata     Published Date: May 02, 2017
even West Media (SWM) is Australia’s leading multiple platform media company with a market-leading presence in broadcast television, magazine and newspaper publishing, and online. To support its unprecedented broadcast of the Rio de Janeiro 2016 Olympic Games, SWM integrated the world’s first production implementation of the Teradata Database running on Amazon Web Services (AWS) into its existing data ecosystem. This enabled the delivery of critical insights during the event and helped directly drive audience engagement with SWM’s digital products, resulting in the creation of a powerful audience asset that that now informs their broadcasting, marketing, and advertising plans. Find out how with in this case study.
Tags : 
data management, data system, business development, software integration, resource planning, enterprise management, data collection
    
Teradata

3 Big Challenges and 1 Easy Answer to Interactive Marketing Success

Published By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
Tags : 
unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen
    
Unica
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