omni channel

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Omnichannel Marketing Excellence

Published By: Emarsys     Published Date: Feb 14, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step by-step, and for many companies it all starts with email. Omnichannel excellence can be achieved through an email-first (not an email-only) approach, and for many companies, there is no better place than the email channel to begin building unified customer profiles and constructing your omnichannel empire.
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omnichannel, marketing, experience, optimization, customer
    
Emarsys

Exzellentes Omnichannel-Marketing

Published By: Emarsys     Published Date: Feb 15, 2018
Omnichannel ist nicht einfach nur ein weiteres Modewort, das ignoriert werden kann. Es ist ein entscheidendes Marketingziel, für das Sie bereits jetzt eine Strategie besitzen sollten - wenn Sie nicht hinter der Konkurrenz zurückstehen wollen. Omnichannel ist allerdings nicht nur wichtig, sondern auch zeitaufwendig. Es gibt keinen Omnichannel-Schalter, den man einfach umlegen, oder einen Knopf, den man drücken kann. Ein sinnvoller Omnichannel Ansatz muss schrittweise aufgebaut werden; und für viele Unternehmen sind E-Mails der Ausgangspunkt.
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omnichannel, marketing, zeitaufwendig, ausgangspunkt, emarsys
    
Emarsys

Cloud-Based Supply Chain Execution & Orchestration in an Omnichannel World

Published By: Oracle     Published Date: Feb 10, 2016
Today's online customer-connected era demands tight integration as well as collaborative systems and processes to orchestrate events and activities across the multi-party end-to-end supply chain. The omni-channel customer mandate implies "order from anywhere, fulfill from anywhere, and return to anywhere." To address this challenge, we present '5 Key Steps to Build a Cloud-ready Supply Chain for your Organization'.
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oracle, cloud based supply chain, execution, omnichannel. best practices, it management, wireless, data management
    
Oracle

Performance Advantage of Cloud-Based Supply Chain Orchestration

Published By: Oracle     Published Date: Feb 10, 2016
New online/ecommerce flows and customer interactions make or break today's omni-channel customer experience. The most automated organizations have transformed business processes to understand B2B/B2C customers, channels, and costs. Leading companies (top 30% studied) successfully invest in cloud-based, customer-driven capabilities to support their omni-channel initiatives and strategies.
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oracle, cloud based supply chain, business transformation, it management, wireless, knowledge management, data management
    
Oracle

Ten Benefits of Tag Management: Reason No. 1: Bring Order to Digital Marketing Chaos

Published By: Tealium     Published Date: Feb 20, 2015
Download our free primer, “10 Benefits of Tag Management,” to learn about key benefits of this fast-growing application.
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tag management, applications, omnichannel experience, digital campaigns, brand experience, knowledge management, business technology
    
Tealium

Patterns in Your Retail Data: Understanding Consumer Purchase Patterns

Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
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multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence, loyalty, business operations, omnichannel, real-time, engage, solutions
    
Infogroup Targeting Solutions

Retail Transparency

Published By: Oracle     Published Date: Mar 08, 2016
While retailers scramble to manage the impact of omnichannel on their operations, the way they communicate with customers, and the methods they use to promote their products and reward loyal shoppers, many have neglected to consider what will likely be the most profound change of all: the overall impact of omnichannel data transparency. Omnichannel is destined to transform every aspect of the retail industry, including the store—its design and layout, the inclusion of mobile pointof- sale and clienteling systems, the impact of transparent inventory and what that means for fulfillment, a single view of the customer and its implications for loyalty programs, and even the physical location of stores. Retailers must stay ahead of the omnichannel curve if they expect to remain competitive in the race for customers in a commerce anywhere world, and that contest begins at the brick-and-mortar store.
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Oracle

How to Improve Customer Satisfaction with Omnichannel Strategies

Published By: Oracle     Published Date: Mar 08, 2016
In this survey report, we analyze the goals and directions retailers are taking to deliver on the promise of omnichannel customer satisfaction. To that end, retail companies — including traditional retailers, wholesalers and hospitality/ restaurant businesses — are assessing each delivery channel as it provides overall value to omnichannel goals. Yes, the brick-and-mortar store continues to be the most prevalent selling channel for our survey respondents (86.8%) but online sites are in relatively equal standing (79.0%)
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Oracle

The Top 5 Consumer-Driven Trends in Retail

Published By: Bazaarvoice     Published Date: Jan 17, 2014
To compete in the new environment of always connected, highly informed consumers, retailers need to leverage five trends to realize higher conversions and larger transaction sizes. Find out how you can apply these 5 trends to your business.
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retail, branding, shopper experience, consumer trends, informed consumers, retailers, millennials, omni channel strategy
    
Bazaarvoice

Mobile Shopping: The Future Of Retail Has Arrived

Published By: Mobify     Published Date: Jan 27, 2015
We at Mobify want to help you further deepen your understanding of the mobile shopping landscape and the expectations of mobile consumers. In this white paper, you’ll discover: - Why ‘omnichannel’ is not a buzzword, but the new retail reality - What the key differences are between smartphone and tablet users and what this means for your bottom line - Why Millennials are a market that you can’t afford to ignore - How your mobile presence can make or break a customer’s in- store experience
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mobile website, responsive ecommerce website, mobile conversion optimization, mobile shopping, mobile retail, mobile e-commerce, omnichannel app, make responsive website, ecommerce mobile, e-commerce mobile, mobile retail website, mobile app development, mobile shopping platform, ecommerce mobile website, retail app development, mobile ecommerce solutions, ecommerce app development, ecommerce mobile site, mobile ecommerce site, mobile ecommerce website
    
Mobify

7 Steps of an Intelligent ABM Process

Published By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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Mintigo

The Who, What, Where, When and How of Real-Time Personalization

Published By: IBM     Published Date: Sep 30, 2015
Meet customer expectations for a more customized and relevant experience.
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personalization, customer experience, sales, omnichannel, architecture
    
IBM

Omnichannel Banking -- From Transaction Processing to Optimized Customer Experience

Published By: IBM     Published Date: Sep 30, 2015
Consumers demand services according to their individual preferences whenever, wherever, and however they interact.
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customer experience, transaction processing, omnichannel banking, consumer demands, customer interaction
    
IBM

Omnichannel Trends 2015: Mobile Is the New Retail Hub

Published By: Adobe     Published Date: Apr 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketer report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers. Read the report to learn: • The seven most important trends you’ll face this year • How retailers are dealing with the obstacles of cross-channel practices • Why smartphones are becoming the new retail hub
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customer experience, personalization, mobile, retail, adobe, marketing, trends, cross-channel, smartphones
    
Adobe

Omnichannel Trends 2015: Mobile Is the New Retail Hub

Published By: Adobe     Published Date: Jun 03, 2015
Understanding which customer experiences and touchpoints are driving the best results can be hard. Adobe can help. The new eMarketing report, Omnichannel Trends 2015: Mobile is the New Retail Hub, exposes the importance of utilizing omnichannel (cross-channel) marketing to effectively reach, engage, and convert your customers.
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adobe, mobile, retail, trends, device, sps, rsr, omnichannel, innovation, strategies
    
Adobe

Omni-Channel Marketing: Taking Your Marketing to the Next Level

Published By: Datorama     Published Date: Aug 26, 2014
The extreme complexity of today’s marketing landscape, combined with the abundance of choices available to consumers, means marketers need to approach each marketing decision as intelligently as possible. Download this whitepaper to learn how marketers can utilize omni-channel analytics to garner strategic insights and guide them in the decision making process.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Datorama

From Transactions to Relationships: Connecting With the Transitioning Shopper

Published By: IBM     Published Date: Sep 11, 2013
Learn how to retain your loyal customers through a seamless omni-channel approach that provides consistency, convenience, and a superior shopping experience across every consumer touch point
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transactions, transitioning shopper, omni-channel, empowered consumers, retail channels
    
IBM

IBM Omni-Channel Digital Experiences

Published By: IBM     Published Date: Jul 07, 2014
"Organizations have always looked for better ways to reach, communicate and engage seamlessly with customers, vendors, suppliers and employees. More often than not, this entails jumping from device to device in the course of a single interaction and orgnaiztaions look for consistency in delivery of contents across touchpoints. Learn how IBM’s portfolio enables leading organizations to provide a framework to build and maintain multichannel digital experiences that put them ahead of the competition"
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ibm, omni-channel, digital, leading, digital experience, multichannel, business technology
    
IBM

Store Enablement - Providing the Foundation for an Omni-Channel Customer Experience

Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration
    
IBM

The Business Value of Integrating the Contact Center Within Your Omni-Channel Strategy

Published By: IBM     Published Date: Oct 06, 2014
This Aberdeen ebook outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
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omni-channel strategy, contact center integration, customer experience
    
IBM

Omnichannel Banking - From transaction processing to optimized customer experience

Published By: IBM     Published Date: Oct 31, 2014
Today’s empowered and enlightened banking consumers demand services according to their individual preferences whenever, wherever and however they interact.
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omnichannel banking, customer experience, banking consumers, client-centric, best practices
    
IBM

IDC Analyst Connection: Opportunities in Omni-Channel Merchandise Optimization

Published By: IBM     Published Date: Apr 13, 2015
IDC Retail Insights defines omni-channel merchandise optimization as the set of technologies, data assets, skills, processes, and management intent required to develop and maintain sets of targeted and localized offers that best satisfy important business objectives. These goals include customer satisfaction, customer lifetime value, and category, channel, and corporate performance. By "offers," IDC Retail Insights means the broad set of attributes that characterize assortments, products, services, prices, utility, and convenience that match customers' buying criteria and shopping behaviors. Targeted and localized offers present a compelling "choice set" that satisfies and delights consumers. Download this white paper to read the questions posed by IBM to Greg Girard, program director of Omni-Channel Analytics Strategies at IDC Retail Insights, on behalf of IBM's customers.
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omni-channel merchandise, ibm, targeted offers, localized offers, customer satisfaction, corporate performance
    
IBM

Omnichannel: 5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success

Published By: IBM     Published Date: Sep 08, 2016
Third party white paper from FitforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
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ibm, commerce, b2c, b2c ecommerce, ecommerce, omnichannel, retail success, enterprise applications, business technology
    
IBM

Size Doesn't Matter, Prices Do

Published By: IBM     Published Date: Oct 10, 2016
Read this IBM white paper to learn why all retailers, no matter their size, need the ability to efficiently manage and execute accurate prices, improve their responsiveness to competitor pricing, and ensure compliance with their strategic pricing policies and goals.
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ibm, commerce, omni-channel, merchandising, retail, retailers, knowledge management, enterprise applications, business technology
    
IBM
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