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Are Bots Killing Your Business Intelligence?

Published By: F5 Networks Singapore Pte Ltd     Published Date: Sep 19, 2019
"Every kind of online interaction—website visits, API calls to mobile apps, and others—is being attacked by bots. Whether it's fraud, scraping, spam, DDoS, espionage, shilling, or simply altering your SEO ranking, bots are wreaking havoc on websites as well as mobile and business applications. But that’s not all: they’re also messing with your business intelligence (BI). They can skew audience metrics, customer journeys and even ad buys, making business decisions questionable and costly. According to Forrester, ad fraud alone was set to exceed $3.3 billion in 2018. Not all bots are bad. In fact, your business depends on them. Search engine bots, for example, give your web presence visibility and authority online. Other good bots help you deliver better customer experiences—perhaps a chatbot provides instant customer assistance on your site. What’s important is enabling the good bots and blocking the bad ones."
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F5 Networks Singapore Pte Ltd

Obstacles of Modern Customer Engagement

Published By: SiteImprove     Published Date: Oct 02, 2019
This report is an attempt to understand what marketing leaders view as their top issues with regard to corporate websites and broader digital presences, and to identify their focus areas today and over the next 12 months. The results point to a desire for marketers to optimise the customer experience across every touchpoint. That aim is commendable but, as our research makes clear, there are serious obstacles along the way.
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SiteImprove

Real Cost of Web site Tagging

Published By: Tagman     Published Date: Mar 21, 2011
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
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web analytics, tagging, real time attribution, web page acceleration, tagman
    
Tagman

Frustrated by Low Search Engine Rankings?

Published By: SurchSquad     Published Date: May 19, 2010
Register to speak with a professional SEO consultant about improving your site's search engine visibility. A consultant will follow-up to schedule your free, no-obligation consultation.
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surchsquad, search engine, seo
    
SurchSquad

Get a Free SEO Analysis

Published By: SurchSquad     Published Date: May 19, 2010
Register to speak with a professional SEO consultant about improving your site's search engine visibility. A consultant will follow-up to schedule your free, no-obligation consultation.
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surchsquad, search engine, seo, consultant
    
SurchSquad

The Little Book of Web Engagement

Published By: Alterian Inc     Published Date: May 04, 2010
Why read another little book about a BIG subject? Because a visitor on your website is your opportunity to engage, persuade, influence, and educate. The opportunity is fleeting as their mouse hovers over the back button to return to the thousands of search results for websites just like yours.
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alterian, web engagement
    
Alterian Inc

Rightmove Case Study: How a UK real estate site dramatically improved the user experience

Published By: Limelight Network     Published Date: Aug 12, 2019
The UK’s number one property website, Rightmove.co.uk, provides home hunters with both website and mobile access to over one million available properties daily. Their website and mobile platforms make searching for and researching properties to buy or rent, easy. Rightmove continues to grow with over 50 million-page impressions a day, often topping 55 million. Since its initial launch in 2000, there have been almost 40 million properties listed, with a library of over 2.5 billion active and archived images. Rightmove customers, including UK and overseas-based estate and letting Agents as well as new home developers are uploading 2 million images every day. Tim Harding, Head of Operations at Rightmove, is responsible for ensuring these images are available to home hunters visiting the site at all times, no matter what device they are using or where they are located. After two years at Rightmove, Tim has seen a tremendous increase in the amount of images posted per property, along with g
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Limelight Network

Rugged Laptops Deliver Reliability, Security in Harsh Work Environments

Published By: Dell     Published Date: Nov 20, 2014
Harsh environments for PCs are not confined to factory floors and constructions sites today. They also include hospitals, trucks, and even some classroom settings, among others. A new study from IDG Research and related two-page paper detail just what environmental threats worry buyers the most, and therefore what laptop purchasing criteria rank the highest. Tying together strong computing capability with a highly productive operating system in the right rugged notebook solution is possible. Download this two-page paper to learn the most important factors driving needs for refreshed rugged systems.
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rugged laptops, environmental threats, laptop purchasing criteria, refreshed rugged systems
    
Dell

The Forrester Wave: Online Testing Platforms

Published By: Adobe     Published Date: Nov 07, 2013
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
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adobe, forrester wave, online testing platforms, vendor selection, optimize core competency, digital marketers, maturing vendor solutions, future of online testing, growing online testing requirements, online testing vendors, balance functionality, balance usability, customer intelligence, right partner, online testing needs, performance testing, content management system, spend management
    
Adobe

Customer Experience Global Survey Results

Published By: Oracle     Published Date: Aug 08, 2013
Oracle’s Global Customer Experience report surveyed more than 1,300 executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Visit the Global Customer Experience Survey Microsite to read the complete research results or to use the CX Benchmarking tool to see where your organization stands.
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oracle, global customer experience, cx benchmarking, knowledge management, data management, business technology, data center
    
Oracle

Customer Experience Global Survey Results

Published By: Oracle     Published Date: Aug 15, 2013
Oracle’s Global Customer Experience report surveyed more than 1,300 executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Visit the Global Customer Experience Survey Microsite to read the complete research results or to use the CX Benchmarking tool to see where your organization stands.
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customer experiences, customer service, oracle, rightnow cloud, cloud, crm, enterprise applications, business technology
    
Oracle

MANAGING ANONYMOUS AND AUTHENTICATED EXPERIENCES

Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe

5 Ways to Maximize the Value of Your E-Commerce Video

Published By: Limelight Networks     Published Date: May 17, 2011
In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.
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limelight networks, website performance, customer retention, online buying experience, seo, search optimization, metadata, workflow, mobile distribution, video content, branding, delivery acceleration, e-commerce video
    
Limelight Networks

Slide Show Webinar: Consumer Impact of Travel Site Performance

Published By: Akamai     Published Date: Jul 22, 2010
This slide version of a recorded event delivers key findings of an in-depth consumer survey studying travel Web site functionality and conversion rate satisfaction. Host Margaret Rivera of Akamai and presenter Caroll Rheem, Director of Research at PhoCus Wright, define best practices for fast, reliable travel Web sites.
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akamai, travel, site performance, phocuswright, customer experience, usability, travel ecommerce, web load, abandonment, customer satisfaction, customer service, ebusiness, collaboration, collaborative commerce, content integration, content management system
    
Akamai

Towards A Digital Future

Published By: Civica Digital     Published Date: Sep 28, 2018
If there’s one thing that stands out about central government, it’s the appetite for digital transformation. Whether delivering new customer-facing websites to drive better engagement with services or establishing a centre of excellence to accelerate the take-up of robotic process automation (RPA), UK government is embracing opportunities to modernise with new technologies. But despite the great strides made in the last few years, the UK is slipping backwards in E-Government development terms – down from #1 in 2016 to #4 in 2018, according to the UN E-Government Survey 2018. Some argue this is due to the government having tackled the more straightforward digitisation opportunities and because it is now facing the bigger, more complex systems that need modernising. Our research shows that there are also wider challenges, including uncertainty around the impact of Brexit, budgetary pressures and emerging technologies, coming into play. So what needs to happen to overcome our challenges
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Civica Digital

Sojern Helps You Find Travelers Most Likely to Book a Room in Your Hotel

Published By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
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hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar, direct bookings
    
Sojern

5 Digital Mistakes Retailers Continue to Make

Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel

Integrating On-Site & Offsite Local SEO Strategy for Maximum Organic Search Performance 2019

Published By: Location3     Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we work through the Local Search Roadmap, resulting in hyper-local optimizations targeting local consumers and queries. These efforts combine to increase online customer conversions and on-offline customer visits to your business.
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marketing, local marketing, franchise, franchisor, digital marketing, local seo, local organic search, online visibility
    
Location3

Tips for Evaluating The True Cost and Value of Your Local Marketing Programs

Published By: Location3     Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users. LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including: • Paid Search & Paid Social Advertising • Listing Insights & Health • Customer Reviews & Responding • Site Traffic & Search Visibility
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digital advertising, digital marketing, local marketing, marketing, franchise, frachisor, multi-location business, marketing platform, paid media, marketing dashboard, digital marketing dashboard
    
Location3

On Demand Webcast (Internet Retailer): Elaine Turner Extends Her Reach with New eCommerce Site

Published By: Oracle     Published Date: Jun 01, 2016
Learn how Elaine Turner used Oracle Commerce Cloud to create a new destination site where visitors can research, buy, or engage with the Elaine Turner brand to support sales in all channels.
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Oracle

The Forrester Wave: Experience Optimization Platforms, Q2 2018

Published By: Adobe     Published Date: Oct 11, 2018
in our 24-criteria evaluation of experience optimization platform (EoP) providers, we identified the eight most significant ones — Adobe, dynamic Yield, Evergage, Monetate, optimizely, oracle, sAs, and sitespect — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (Ci) professionals make the right choice.
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Adobe

Rethink Search.

Published By: Solstice     Published Date: Dec 05, 2017
As Google’s Search Appliance Reaches End-of-Life, Now Is the Opportunity to Rethink Your On-Site Search in the Age of Conversational UX and AI.
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Solstice

3 Quick and Easy Fixes to Increase Site Performance

Published By: Magento     Published Date: Mar 28, 2018
Recommendations to Discuss with Your Development Team and Technology Partners. When buying products online, shoppers have to put their trust into eCommerce stores. They have to trust that their information won't be stolen, that the order will go through and that it will be shipped on-time, to the correct location. When a site is slow, not only does it frustrate online shoppers, it takes away the legitimacy of the site and their trust in it. Poor site performance can cost you sales, revenue, customers, and even a high ranking on search engines. Download the guide to learn how you and your development team can boost site performance.
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site, performance, servers, worldwide, network
    
Magento

The Commerce Marketer's Guide to Turning Shoppers into Buyers

Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto
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