online content strategy

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Go Further With Marketing Automation

Published By: Oracle     Published Date: Sep 30, 2019
Digital marketing. You hear it everywhere. As you and all your competitors know, it’s: A marketing approach that leverages online channels like email, websites, social media, and display advertising to deliver content that influences opinions and sells products and services. But to effectively execute a digital marketing strategy, you’ll need a marketing automation system that can follow a customer’s lead around the web and offer the best recommendations at the best times to deliver a more relevant "1-to-you" customer experience.
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Oracle

Building a Personalized Content Strategy with Nanorep

Published By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
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customer experience, customer satisfaction, customer support, digital channels, online customer support, customer experience management, personalized content strategy, content strategy, nanorep solutions, nanorep technology solutions, customer interaction service, customer relationship management, customer service, content delivery, content management system
    
Nanorep

Reaching Your Audience: A Practical Guide to Online Video Distribution

Published By: BrightCove     Published Date: Dec 12, 2008
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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brightcove, online video, online video distribution, search engine optimization, viral, syndication, revenue sharing, knowledge management, enterprise applications, search engines
    
BrightCove

B2B Content Strategies: 3 Steps to Content That Drives Traffic & Leads

Published By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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MoreVisibility

Content is Currency

Published By: GoToWebinar     Published Date: Aug 12, 2010
A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar

Getting the Most from Your Marketing Events: The ROI of In-Person Seminars

Published By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
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citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
    
GoToWebinar

Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy

Published By: KnowledgeVision     Published Date: Dec 28, 2012
Our latest white paper shows why online presentations belong in every digital content strategy and how to use them.
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online presentations, knowledge vision, digital content strategy, interactive, digital content, knowledge management, business technology
    
KnowledgeVision

How Creating an Online Content Strategy Increases Lead Quantity and Quality

Published By: GoToWebinar     Published Date: Apr 06, 2011
In this eBook, Albee explores the critical role of an online content strategy in increasing the demand for your company's products and solutions.
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online content, ardath albee, citrix gotowebinar, marketing content, lead generation
    
GoToWebinar

WCM, Social Media, Content: Three Kings for Your Website

Published By: Oshyn, Inc     Published Date: Sep 08, 2010
Today successful websites depend on the right technology, the right content and the right online marketing.
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social media strategy, online marketing, content strategy, website marketing, web content management, wcm, cms
    
Oshyn, Inc

The 7 Benefits of a Responsive Design Philosophy

Published By: Adobe     Published Date: Mar 07, 2013
In this Forrester Research you'll learn: why responsive design is a philosophy, not a technology, the 7 benefits of a responsive design, and the challenges of adopting a responsive web development philosophy.
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responsive design, customer engagement, online experience, customer online experience, mobile content strategy, web design, business technology
    
Adobe
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