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Cyber-bullying: A Digital Epidemic

Published By: WatchGuard Technologies     Published Date: Apr 20, 2011
This white paper looks at the technology required to stop cyber-bullying and the steps school administrators can take to ensure students are protected. Learn the facts about cyber-bullying today!
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watchguard xcs, cyber-bullying, digital epidemic, online harassment, network security appliance, content control, intelligent monitoring, digital playground monitor, application security, web service security, content management system, messaging, secure content management
    
WatchGuard Technologies

How to Master the Art of Content Marketing

Published By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find: An overview of content marketing strategies and solutions Keys to content development success Must-haves for content
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Limelight Networks

Digital Body Language: Reading and Responding to Your Prospects' Digital Buying Behaviour

Published By: Oracle     Published Date: Jul 09, 2014
Reading and Responding to your prospects' digital buying behaviour
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digital body language, reading your prospect, digital behaviour, online activity, content consumption
    
Oracle

Benefits of a ContentAware Architecture in Protecting Enterprise Data

Published By: SEPATON     Published Date: Mar 11, 2008
Today’s enterprise faces a convergence of data protection challenges. Addressing them means extending online data retention, enabling deduplication, and simplifying operations. This report outlines how ContentAware VTL and deduplication solutions from SEPATON uniquely address these challenges.
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sepaton, backup, data protection, virtual tape library, vtl, network architecture, backup and recovery
    
SEPATON

2008 Video SEO Playbook

Published By: BrightCove     Published Date: Nov 18, 2008
With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
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brightcove, video seo, contextual publishing, inbound links, video feeds & sitemaps, metadata, site architecture, emerging techniques, search engine optimization, enterprise applications, customer interaction service, video conferencing, web development
    
BrightCove

Reaching Your Audience: A Practical Guide to Online Video Distribution

Published By: BrightCove     Published Date: Dec 12, 2008
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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brightcove, online video, online video distribution, search engine optimization, viral, syndication, revenue sharing, knowledge management, enterprise applications, search engines
    
BrightCove

Ranking Unica's Business Solutions

Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid
    
IBM Unica

A New Way of Thinking About SEO

Published By: RCN Business     Published Date: Feb 17, 2012
Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.
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seo, marketing, digital, interactive, analytics, search, online, roi, google, adwords, keywords, rank, conversion, content, optimize, ctr
    
RCN Business

Video Platform Features: Which is Best for You?

Published By: Limelight Networks     Published Date: Jul 31, 2012
There are a wide variety of video platforms available, each offering a plethora of features. How do you decide which features you need and the features you don't need? In this paper you will receive ten tips and suggestions on how to make the correct choice for all of your online video platform needs.
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online, video, publishing, video, platform, content, management, media, player, multi-channel, design, visual, advertising, analytics, scalable, channel, content, syndication, enterprise applications, data quality
    
Limelight Networks

Delivering the Next Generation of Online Video: What to Expect in 2018

Published By: Limelight Networks     Published Date: Mar 02, 2018
There are a number of factors contributing to the growing popularity of streaming live events or offering content on demand, from anywhere, any time, on any device. Live streaming major sporting events such as the Superbowl or the Olympics is now a viable alternative to broadcast TV. And as Limelight’s 2017 State of Online Video report reveals, the average number of online viewing hours is almost six per week. However, as viewer expectations continue to rise, keeping audiences happy and engaged isn’t easy. In this white paper we discuss current trends and what to expect in 2018. We examine the role Content Delivery Networks (CDN) can play in optimizing the delivery of online video content at global scale, and the technologies available to ensure the lowest latency delivery possible. You’ll learn: Why sports leagues are enthusiastic about live streaming their events How content distributers can differentiate their services The apparent challenges of delivering live and on demand v
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cdn, live video streaming, ott, over the top (ott) content delivery, video on demand, global content delivery, streaming video, content delivery network, video delivery, content publishing, content publishing workflow
    
Limelight Networks

5 Things You Need to Know About Implementing a Multi-CDN Strategy

Published By: Limelight Networks     Published Date: Mar 02, 2018
Can your business afford to lose $9,000 per minute? According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a “who’s who” of the technology industry. It seems no one is immune. But when it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi
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content delivery network, cdn, multi-cdn, multiple cdns, web performance, web acceleration, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks

Dos and Don'ts of Evaluating and Deploying a CDN

Published By: Limelight Networks     Published Date: Mar 02, 2018
Your online audience expects fast, flawless, secure experiences on any device in any location, every time. But whether you are delivering videos, your website, music, software or games, ensuring engaging online experiences from an increasing variety of devices around the world is a huge challenge. Content delivery networks (CDNs) can significantly improve the user experience of your online audiences. But not all CDNs deliver the same level of service. Dos and Don’ts of Evaluating and Deploying a CDN provides tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs. Download this guide to learn: The four major performance factors that can affect user experience Why speed alone isn't an accurate measure of performance How a content audit can identify performance bottlenecks The role content storage can play in reducing costs and latency How to decide what features are most important to your business
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content delivery network, cdn, web performance, web acceleration, digital content delivery, ddos protection, ddos, web application security, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks

Why Sales VP’s are Turning to Digital Listening to Accelerate Sales

Published By: LiveHive     Published Date: Jan 20, 2015
In today’s online and social driven world the power has shifted from the seller to the buyer. Only 47% of information used during the purchase decision comes from the supplier. This decline in face to face selling has led to a rise in screen to screen interaction. For sales reps there’s now a need to not only communicate through digital content, but also to understand the impact of the materials they share. It’s a new era and sales reps require new tools to keep up with it. This whitepaper will show you how your sales reps can employ new methods to find out how much a prospect knows, how interested and engaged they are, and where they are in the buying process. All in real time!
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digital listening, accelerate sales, purchase decision, digital content, buying proces
    
LiveHive

Enterprise Cloud Performance Demystified

Published By: Internap     Published Date: Dec 29, 2011
Performance plays a vital role in the success of your online applications and web-based content - whether you are processing millions of transactions, delivering business-critical software or servicing a massive gaming community. Research shows that even one second of delay on a typical website can result in 7% fewer customer conversions. For many businesses, that means lost revenue and damage to their brand. As cloud is becoming an increasingly viable infrastructure choice for enterprise applications, it is essential to select a high-performance cloud service that will support the best possible experience for your end users. Determining the right cloud solution for your needs also necessitates thorough analysis of the level of security, control, customization and support your business requires. In this webcast, thought leaders from Gartner and Internap outline the performance factors that affect your cloud decision-making process and discuss how to optimize your IT Infrastructure to create satisfied end users.
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enterprise cloud, cloud computing, technology, cloud solution, application integration, enterprise software
    
Internap

The new power couple: Content and commerce take center stage

Published By: Sitecore     Published Date: Oct 18, 2016
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
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Sitecore

Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online

Published By: Oneupweb     Published Date: Jun 24, 2008
Uncover the social marketing secrets of the hottest holiday products with Oneupweb's white paper, Secrets of Social Marketing Success: How 2007 Hot Holiday Products are Being Marketed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
    
Oneupweb

Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online

Published By: Oneupweb     Published Date: Jun 24, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
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oneupweb, social media marketing, social marketing, online advertising, online marketing, search engine optimization, seo, search engine marketing, sem, paid search engine marketing, ppc, social media tactics, blogs, podcasts, video, consumer-generated content, social networks, virtual worlds, social media, video podcasting
    
Oneupweb

Trend Micro LeakProof: Leveraging Data Leak Prevention Technology to Secure Corporate Assets

Published By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Companies rely on knowledge assets, such as product formulas and customer databases. VPNs and network monitors can protect proprietary information from outsiders; but, they won't do much to prevent access by internal users. With the popularity of wireless networks, USB drives and other portable devices, it's all too easy for insiders to leak key data. This white paper explains how Trend Micro LeakProof 3.0 protects sensitive data at rest, in use, and in motion.
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trend micro, data breach, breaches, data breaches, data loss prevention, dlp, hackers, data leak, data protection solutions, midsize organizations, smb, physical breach, virtual breach, malicious breach, sensitive information, malicious data leaks, threats, confidential information, data loss, data protection
    
Trend Micro, Inc.

When Encryption Is Not Enough

Published By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Encryption will help to protect data against unauthorized access by outsiders from lost or stolen devices such as laptops, thumb drives, and other removable media. But it does not protect against the insider threat-employees and contractors with authorized access to data who mistakenly or maliciously leak your most valuable assets.
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trend micro, encryption, laptop, ediscovery, e-discovery, data protection, threats, leaks, assets, true protection, dlp, data breach, breaches, data breaches, data loss prevention, dlp, hackers, data protection solutions, midsize organizations, smb
    
Trend Micro, Inc.

B2B Content Strategies: 3 Steps to Content That Drives Traffic & Leads

Published By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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MoreVisibility

Yelp's Top 4 Best Practices for Optimizing Local SEO

Published By: BrightEdge     Published Date: Apr 15, 2013
Search Engine Optimization is a key component in most online marketing plans today. A huge amount of time is spent optimizing content and pages for better visibility on search engines. Download this study to learn how Yelp simplified local SEO management with BrightEdge.
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enterprise seo, content optimization, enterprise seo management, search engine optimization, seo, seo blog, seo careers, seo managment, seo platform, seo platform software, seo software, seo success stories, seo white paper, seo white papers, seo case study, seo case studies, seo technology, seo tool, seo tools, seo tracking
    
BrightEdge

Think Like a Publisher: Turn Your Commerce Site into a Content Machine

Published By: Acquia     Published Date: Feb 26, 2015
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this. As Alexis Maybank, founder of Gilt Groupe described it, “If I go into a restoration hardware store, for instance, I understand they’re selling that product, but I’m not just interested in seeing rows of lamps on shelves. I want to be shown how to set up a room and create a look. That’s what I’m craving: the ability to see a product, understand how to use it, and be given the tips and tools to imagine how that might change my interior.” Consumers are very savvy today, and being able to attract and build a relationship with the consumer is key to brand success.This eBook will help you understand how to think like a publisher and turn your commerce site into a content machine.
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content marketing, online consumers, commerce site, brand generated content
    
Acquia

Selling the Story: The Content and Commerce Combination

Published By: Acquia     Published Date: Feb 26, 2015
The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers. In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.
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audience segmentation, commerce-content connection, online shopping, acquia, it management, knowledge management, enterprise applications
    
Acquia

Lush Brings Its Stories to Life Online, Integrating Content and Commerce

Published By: Acquia     Published Date: Feb 26, 2015
With Lush’s in-store sales far outweighing those online, the Managing Director of Lush Digital, Jack Constantine, set out to bring the brick-and-mortar commerce experience to its UK website, powered by dynamic displays, interactive design, and an unforgettable look and feel. Lush wanted to create a digital experience that would weave its stories throughout every page of its website and result in a spike in online sales. Download this case study today to discover what Lush Cosmetics did to transform their online business.
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commerce, content and commerce, integration, cosmetics, increasing conversions, site content, content integration, online sales, acquia
    
Acquia

Bridge the Commerce/Content Divide

Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
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