online experience

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Beyond Retail: From Point-of-Sale to Point-of-Service

Published By: Oracle     Published Date: Jul 13, 2016
The in-store experience is changing dramatically. Not long ago it was straightforward and transactional: consumers would go into a store and, if it stocked what they wanted, would buy. If it didn’t, they would walk out, but their options to go elsewhere were often restricted by distance, choice and convenience. In this issue of Beyond Retail, we look at how the Point of Sale is changing to deliver a modern in-store experience, and how it can help retailers keep pace with the changing habits of their customers. We also explore how changes in PoS technology can affect store layout and the role of PoS in bridging the online and offline retail experience.
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oracle retail, point of sale, point of service, pos, customer experience, best practices, beyond retail, pos technology, enterprise applications, data management, business technology
    
Oracle

McCormick Canada Case Study

Published By: Wyng     Published Date: Jan 13, 2016
McCormick Canada teamed up with Offerpop to launch their highly successful “McCormick Online Cook Off” contest, which invited users to share their best recipes with the brand for a chance to win some really great prizes. Instead of targeting a user base that is already highly saturated with direct competitors, McCormick Canada decided to target an entirely new, untapped market — second generation Filipino-Canadians with a highly customized campaign. By coupling an extremely easy and fun to enter contest with their in-depth customer analysis, McCormick Canada was able to create a wildly successful experience that greatly increased their unit sales year-over-year.
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Wyng

Serving Social Consumers Where They Are Now By Powering Modern Customer Community Support

Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
According to Forrester Research, 76% of consumers are using online self-serve to find answers—more than any other support channel, including phone. And they are no longer just looking for customer support directly on companies’ Facebook or Twitter sites. They are seeking help from their peers for quick and easy answers. Companies are recognizing this social service trend and are using customer communities as a platform to enable customers to socially self-serve. This approach can greatly enhance the overall service experience and reduce escalations to an agent. In looking at social service trends and benefits, it’s important to strategically think about the customer community implementation and planning process.
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oracle, service cloud, service management, customer interaction, application integration, application performance management, best practices, business activity monitoring, business analytics, business intelligence, customer interaction service
    
Oracle Service Cloud

The Anatomy of B2B Success: Brymec

Published By: Magento     Published Date: Feb 15, 2018
This is a great opportunity to discuss the critical aspects of what makes B2B eCommerce successful. Join Magento Commerce, Magento Solution Partner, Monsoon Consulting, and leading UK supplier and industry leader in B2B online sales, Brymec, for The Anatomy of B2B Success webinar. In this webinar, Peter Sheldon shares how digital transformation is driving B2B online sales growth and provide tips on current eCommerce executive thinking. Guy Hewison and Russell Schlaudraff from Brymec share how they are delivering the ‘future of online ordering.’ If you are serious about growing your B2B eCommerce, discover: What's driving the move to online ordering and self service in B2B The importance of understanding who your customers’ buyer really is The common challenges and pitfalls B2B companies face with implementations Advice from Brymec for sourcing a B2B eCommerce platform Tactics for growing online sales and providing a better customer experience
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Magento

The Happiest Place in Digital– How Consumer Emotion and Opportunity Meet in the Transaction Moment

Published By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
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transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt

Magic Quadrant for E-Commerce

Published By: IBM     Published Date: Mar 04, 2009
The online customer experience, Web 2.0 and the consumerization of technology are driving online sales strategies, as well as the demand for site redesigns and upgrades. Use this Magic Quadrant during vendor evaluation and selection.
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"ibm, ecommerce, web 2.0, magic quadrant, vendor evaluation, vendor selection, crm strategy, e-crm, business-to-business b2b, business-to-consumer, b2c, gartner, software as a service, saas, enterprise applications, customer relationship management, ebusiness, customer experience management
    
IBM

IBM Case Study: Customer Engagement through Websphere

Published By: IBM     Published Date: Mar 04, 2009
The traditional view of online transactions is anchored on the idea that online stores are first and foremost a venue for transactions, which, by and large, tend to be tightly structured interactions involving the buyer and the retailer. Within this interaction, the retailer’s key job is to provide customers with the information they need to purchase–such as pricing, product descriptions and orderly merchandising–and to deliver all within the context of a superior customer experience. However, the way customers are seeking and processing this information is beginning to change, and that’s expected to have a big impact on tomorrow’s online experience.
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ibm, online transactions, customer experience, online experience, moosejaw, customer satisfaction, purchasing, ecommerce, enterprise applications, business process management, customer interaction service, customer relationship management, customer service, ebusiness
    
IBM

5 Steps to Building an Online Customer Experience Competency

Published By: Tealeaf     Published Date: May 12, 2008
While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience.  Tealeaf gives you insights via their new guide, "Building an Online Customer Experience Competency: Five Steps".
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tealeaf, customer experience, website development, web development
    
Tealeaf

Test-drive Microsoft Office 2007

Published By: Microsoft Office     Published Date: Jan 05, 2009
This is an online test drive of Microsoft® Office 2007 programs. This real-time test drive is the fastest way to try out Microsoft Office 2007 and does not require product installation or download. In just minutes you can start exploring Microsoft Office through your web browser on your own, or follow the step-by-step tutorials to experience all of its useful features.
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microsoft, microsoft office 2007, free trial, test drive, microsoft sharepoint 2007, microsoft access 2007, microsoft excel 2007, microsoft infopath 2007, microsoft onenote 2007, microsoft outlook 2007, microsoft outlook web access 2007, microsoft powerpoint 2007, microsoft project 2007, microsoft publisher 2007, microsoft visio 2007, microsoft word 2007, enterprise applications, platforms, application integration, business management
    
Microsoft Office

Online Travel Company Empowers Remote Workers with Messaging Solution

Published By: Microsoft Exchange     Published Date: Oct 02, 2008
Expedia is the world's leading online travel company, providing business and leisure travelers with tools and information to easily research, plan, book, and experience travel. As the company’s early rapid growth stabilized, its IT department sought ways to help employees become more productive and collaborate more effectively across long distances. To meet this goal, the department deployed Microsoft® Exchange Server 2007.
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expedia, microsoft, microsoft exchange, exchange server, messaging, collaboration, it management, productivity
    
Microsoft Exchange

Generate Revenue with Online Video Ads

Published By: BrightCove     Published Date: Nov 18, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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online video ads, brightcove, revenue for online video, ad format for online video, software development, enterprise applications, customer interaction service, video conferencing, web development
    
BrightCove

Customer Experience: The Flip Side of the Fraud Detection Coin (Payments Fraud)

Published By: SAS     Published Date: Apr 25, 2017
For traditional banks, competing in an increasingly digital business environment is a challenge. And it’s getting tougher on several fronts. First, today’s digitally oriented customers expect banks to provide an ever-higher quality experience defined by speed and the flexibility to conduct business across many channels. They’ve grown accustomed to going online and transferring money between accounts, for example, and using their mobile device to make payments and check their account balance. These kinds of experiences have raised the bar in terms of customer expectations – and banks need to keep up, or risk losing customers. This is particularly true of millennial customers, as they have little regard for loyalty, which banks have traditionally relied on to build their business. Once frustrated by inconvenience, they don’t hesitate to switch banks – and thanks to the internet, this is now a fast, painless process.
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SAS

Estimate The ROI Of A Better Online Customer Experience In Six Steps

Published By: Adobe     Published Date: Oct 07, 2010
We've identified a six-step process that lets even financial novices model the ROI for Web customer experience projects.
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adobe, online customer experience, roi, document management
    
Adobe

5 Things You Need to Know About Implementing a Multi-CDN Strategy

Published By: Limelight Networks     Published Date: Mar 02, 2018
Can your business afford to lose $9,000 per minute? According to the Ponemon Institute $9,000 is the average cost of an unplanned outage. In some cases the costs are much higher. The catalogue of cloud outages over recent years is well publicized and reads like a “who’s who” of the technology industry. It seems no one is immune. But when it comes to delivering digital content, downtime isn’t the only concern. Today a poor user experience can be just as damaging as an outage. According to Limelight research, 78% of people will stop watching an online video after it buffers three times, and the majority of people will not wait more than 5 seconds for a website to load. Organizations looking to deliver great digital experiences for their customers often choose to deliver that content using Content Delivery Networks (CDNs). Using multiple CDNs to deliver these digital content experiences promises even greater levels of availability and performance. But it brings with it a host of questi
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content delivery network, cdn, multi-cdn, multiple cdns, web performance, web acceleration, digital content delivery, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks

Dos and Don'ts of Evaluating and Deploying a CDN

Published By: Limelight Networks     Published Date: Mar 02, 2018
Your online audience expects fast, flawless, secure experiences on any device in any location, every time. But whether you are delivering videos, your website, music, software or games, ensuring engaging online experiences from an increasing variety of devices around the world is a huge challenge. Content delivery networks (CDNs) can significantly improve the user experience of your online audiences. But not all CDNs deliver the same level of service. Dos and Don’ts of Evaluating and Deploying a CDN provides tips on how to determine what is most important to your organization and how to choose a CDN that meets your needs. Download this guide to learn: The four major performance factors that can affect user experience Why speed alone isn't an accurate measure of performance How a content audit can identify performance bottlenecks The role content storage can play in reducing costs and latency How to decide what features are most important to your business
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content delivery network, cdn, web performance, web acceleration, digital content delivery, ddos protection, ddos, web application security, mobile delivery, global content delivery, live streaming, video on demand, video delivery, ott content delivery
    
Limelight Networks

ULTA Beauty’s e-Commerce Evolution: Creating a User-Oriented Experience

Published By: dynatrace     Published Date: Mar 04, 2015
Recent advances in online retail now let consumers shop anytime, anywhere. This access is unprecedented and as a result, e-Commerce has transformed the business model. Featured speakers from ULTA Beauty, the largest beauty retailer that provides one-stop shopping for prestige, mass and salon products and salon services in the U.S., discuss the retailer’s e-Commerce evolution that led to understanding and optimizing their customers’ online experience. Discover how ULTA Beauty: Gains full end-to-end visibility into user experience Captures the business impact of user experience and application performance Accelerates time to market for new functionalities and services
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beauty, e-commerce, user-oriented, retail, business, application performance, consumer, business technology, research
    
dynatrace

Social Marketing in an Online Community: An Expert Guide from Leading Brands

Published By: Telligent June 2013     Published Date: Jun 13, 2013
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
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social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013

Online Community Design Lessons from Leading Brands

Published By: Telligent June 2013     Published Date: Jun 13, 2013
Online communities help customers connect with their peers and your brand in a more meaningful and measurable way than is possible with social networks like Facebook, Twitter and Pinterest.
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social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013

Transforming Your Company for the Digital Future

    
Mindtree

The Experience Optimization Playbook for Digital Marketers

Published By: Optimizely     Published Date: Dec 01, 2015
Figuring out the right experiences to deliver customers is one of the most valuable questions online businesses need to answer and this guide will help you do just that. We’ll explore real challenges you are facing and arm you with the single most powerful strategy to overcome them: Experience Optimization.
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digital marketers, optimization, customer experiences, optimization strategy, networking
    
Optimizely

Statistics for Online Experiments: How to Think and Act Like a Statistician

Published By: Optimizely     Published Date: Dec 01, 2015
Statistics are the underpinning of how Optimizely’s customers use data to make decisions. We use experiments to understand how changes we make affect the performance of our online experiences. To do this, we need a framework for evaluating how likely those changes are to have an impact, positive or negative, on a business over time. To run great experiments, investing in an understanding of statistics is one of the most important skills you can develop. Statistics provide inference on your results and help to determine whether you have a winning variation. Using statistical values to decide leads to stable, replicable results you can bet your business on. Lack of understanding can lead to errors and unreliable outcomes from your experiments.
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statistics, experiments, data, customers, results, variation, it management, knowledge management
    
Optimizely

ThousandEyes for Application Delivery

Published By: ThousandEyes     Published Date: Nov 17, 2016
The rise of mobile applications, the shift from on-premises to Software-as-a-Service (SaaS), and the reliance on third-party services has increased the complexity application delivery. Online Operations and Site Reliability teams in firms of all types are now responsible for many parts of the application delivery chain. When things go wrong, no matter where, they’re expected to react quickly to minimize the impact on their customers. The challenge for application providers is that users may often experience service degradation when the application stack seems to be working perfectly fine, making troubleshooting extremely difficult. Download now to learn more!
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ThousandEyes

The Future of Fulfillment Vision Study

Published By: Zebra Technologies     Published Date: Aug 14, 2018
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
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global, digital, supply, chain, technology
    
Zebra Technologies

Our 2018 Shopper Vision Study reveals what shoppers really want, so you can deliver it.

Published By: Zebra Technologies     Published Date: Aug 14, 2018
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
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shopper, vision, study, technology, customer
    
Zebra Technologies

Performance Advantage of Cloud-Based Supply Chain Orchestration

Published By: Oracle     Published Date: Feb 10, 2016
New online/ecommerce flows and customer interactions make or break today's omni-channel customer experience. The most automated organizations have transformed business processes to understand B2B/B2C customers, channels, and costs. Leading companies (top 30% studied) successfully invest in cloud-based, customer-driven capabilities to support their omni-channel initiatives and strategies.
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oracle, cloud based supply chain, business transformation, it management, wireless, knowledge management, data management
    
Oracle
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