online shopping

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4 Challenges Digital Payments Are Creating and How to Address Them

Published By: Applause Israel     Published Date: Jun 19, 2018
At the center of every shopping experience is the payment process. The way that brands connect their products and services to their customers, and in turn receive their payments, is the foundation upon which shopping is built. Digital payments, both online and in-store, are transforming that foundation. 80% of Americans are now shopping through online channels on at least a monthly basis, and digital payments have become a primary stream of revenue for brands across all channels1. While offering digital payment options has the potential to simplify life for customers and increase conversion rates, they are creating an additional layer of complexity that is challenging to keep up with. Between the expanding number of digital payment technologies, the increasing number of devices payments can be completed on, and the continuous blurring of digital and physical buying experiences, it is critical to ensure payments will be successful for every person on every device and in every location.
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Applause Israel

Multi-Store Strategy for Online Retailers

Published By: Znode     Published Date: Jan 10, 2011
Using a Multi-Store Ecommerce Strategy to Significantly Increase Customer Acquisition. As Ecommerce becomes a leading strategy for businesses, online retailers are presented with a challenge: how to increase sales by personalizing the customer shopping experience and strengthening the brand. The solution is to develop a multi-store strategy that "divides and conquers" this challenge. Retailers can develop several online stores that cater to distinct customer demographics, optimize separate checkout flows based on product, or improve conversion rates in marketing campaigns.
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znode, marketing, ecommerce, online distribution, retail, development, integration, erp
    
Znode

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Published By: IBM     Published Date: Aug 16, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world"
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c, enterprise applications, business technology
    
IBM

Online or In-Store? Exploring the Shift in Shopping Behavior

Published By: Bronto     Published Date: May 31, 2018
We surveyed consumers in the US and the UK to learn more about the changing trends in online versus in-store shopping. How frequently do they shop? Which channels do they use? What’s their motivation? This report details how everything from income to age to advances in technology have influenced the behaviors of consumers today. What you'll learn: • Do consumers prefer to shop in stores or online? • Which sources do they rely on to learn about new products? • Are they shopping for fun or out of necessity? • How does having children in the household affect shopping behavior?
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shopping, consumers, customer, technology
    
Bronto

The Commerce Marketer's Guide to Turning Shoppers into Buyers

Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto

ADI A Mobile First World

Published By: Adobe     Published Date: May 15, 2018
KEY FINDINGS 1. Online holiday shopping season in 2017 tops expectations. Online shopping totaled $108.2B during the 2017 holiday season, representing 14.7% growth year-over year ($107.4B, 13.8% growth predicted) 2. The Thanksgiving weekend was one for the record books. Holiday shoppers took full advantage of deep discounts and spent over $19B dollars during the five days between Thanksgiving and Cyber Monday 3. Cyber Monday and Black Friday stay dominant and emerge as mobile mega-days. Cyber Monday was the first day with over $2.0B in mobile shopping alone 4. Big retailers won big, but small retailers competed on key days. The largest retailers saw big holiday season growth while smaller retailers had an advantage during the Thanksgiving weekend, particularly on mobile devices 5. Big markets drive holiday growth. The nation’s largest markets saw big growth, particularly on key days
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Adobe

How To Attract & Win Mobile Shoppers

Published By: Uberall     Published Date: Oct 08, 2018
A few years ago many pundits were ringing the death knell for brick and-mortar stores. Shops— and even walk-in services—they told us, would soon be eclipsed and pushed out by the massive online giants. No one would be shopping in the real world anymore. They couldn’t have been more wrong.
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mobile, shoppers, services, uberall, local marketing, location marketing, near me searches
    
Uberall

Mobile Engagement in Europe

Published By: LogMeIn     Published Date: Oct 08, 2015
This paper reveals how Europeans have significantly increased their use of mobile as a channel to regularly perform both shopping and support functions, with particular spikes in growth in research and purchasing activities.
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mobile engagement, mobile engagement in europe, mobility, mobile devices, use of mobile, online shopping, mobile computing, mobile data systems, mobile workers, smart phones, wireless phones
    
LogMeIn

Our 2018 Shopper Vision Study reveals what shoppers really want, so you can deliver it

Published By: Zebra Technologies     Published Date: May 02, 2018
Today’s shoppers demand technology-enabled experiences that straddle clicks and bricks. They want better prices, more choices, next-day delivery and easy returns. They want a quick, friction-free product search and purchase experience, and they want it right now. How can retail technology help you satisfy them? Our 10th annual Shopper Vision Study surveyed thousands of consumers throughout North America, Latin America, Asia-Pacific, Europe and the Middle East, asking the questions that really matter to find out what shoppers really want—giving you the insight you need to be their preferred retailer, both in-store and online. The New Retail Mandate: Shopper Vision Study reveals exactly what your customers are thinking, what their habits are and how retail technology can help you be more effective. Download the Shopper Study today to learn how today’s smartest retailers use emerging technology to manage inventory, enrich the shopping experience and keep shoppers satisfied.
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shopper, study, technology, product
    
Zebra Technologies

Retailers Today Need More Than E-commerce to Survive

Published By: BrickWork Software     Published Date: Oct 24, 2017
Why retailers need to leverage digital to drive more than just online sales. It’s no secret that e-commerce has upended the retail industry. With the success of Amazon, the popularity of shopping online, and the incredible reach retailers now have thanks to digital marketing, many observers and analysts have predicted the death of brick and mortar. However, the fact that 87% of major retail purchases are still made in-store means that today’s retailers cannot rely on e-commerce alone. In this white paper, we explore: The implications of the shift to online retail Why e-commerce isn’t enough What customers really want The value of brick and mortar How to leverage digital to drive sales
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BrickWork Software

Owning the Amazon Search Results Page

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Amazon is the land of plenty. It’s easy to see why more consumers start their online product searches on Amazon than Google. But with so many moving pieces to the Amazon puzzle, it’s important to step back and see where your listings stand from your consumer’s point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most important, do your products even show up? In this eBook, we’ll break down the main components of the Amazon results pages and what they mean for retailers, including: - Amazon search results - Amazon Buy Box - Advertising on Amazon"
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ecommerce, retail, amazon, advertising, selling online, online shopping, online advertising, marketing, marketplace
    
ChannelAdvisor

7 Secrets to Amazon Success

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"If you’re an online retailer, you’re already familiar with the selling power of Amazon. With more than 304 million active user accounts and 43% of all online retail sales in the US going through the marketplace, this e-commerce giant’s influential position continues to expand. In this eBook, we reveal seven Amazon secrets that we’ve seen online retailers use to help them succeed on Amazon, including: - Optimizing search terms - Taking advantage of Amazon Prime - Using a repricing tool And four more!"
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ecommerce, retail, amazon, advertising, selling online, online shopping, online advertising, marketing, marketplace
    
ChannelAdvisor

The Essential Guide to Facebook and Instagram Advertising

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, social media advertising, facebook, instagram, paid social, marketing, digital marketing
    
ChannelAdvisor

The Evolving E-Commerce Consumer Journey

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months. This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn. Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, consumer behavior, consumer journey, marketing, digital marketing
    
ChannelAdvisor

Taking your E-Commerce Business Global

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"When it comes to online sales, there are no borders: Buying is happening everywhere. And these days, the biggest profits come to those who travel. The good news is that taking an e-commerce business across borders has never been easier. What’s more difficult, however, is knowing which channels to choose, which countries to try and which are the best methods for connecting to more global consumers. Whether you’re new to cross-border trade or a jet-setting e-commerce pro, this white paper will break down: - Why going global is important - Key considerations of international e-commerce - And much more"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, international commerce, cross border trade, marketplace
    
ChannelAdvisor

Everything You Always Wanted to Know About Amazon Sponsored Products

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"There are millions of retailers and branded manufacturers on Amazon, selling billions of products annually. That means listing your products and waiting for sales to roll in doesn’t work anymore. If you’re on Amazon, you need to stand out. In this eBook, we’ll walk you through everything you could want to know about Sponsored Products, why sellers are using it and how to leverage the program to stand out among the billions of products on Amazon. We’ll also answer some of the questions we often hear about the popular program (and some questions we haven’t heard but think you may be curious about)."
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ecommerce, retail, amazon, advertising, selling online, online shopping, online advertising, marketing, marketplace
    
ChannelAdvisor

Selling in the Age of Social Commerce

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media, social advertising, facebook, instagram, paid social, marketing
    
ChannelAdvisor

What’s Next for Brands in E-Commerce

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The percentage of consumers making purchases online has officially outpaced those who don’t. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing
    
ChannelAdvisor

3 Proven Ways to Boost Transactions with Web Acceleration

Published By: Limelight Network     Published Date: Apr 04, 2012
On the Internet, page-loading delays can stop customers from buying. Download our free report, 3 Proven Ways to Boost Transactions with Web Acceleration, and learn how Limelight Network's front-end acceleration technology can improve Time to Action.
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webpage speed, page load, e-commerce, online shopping, transactions, mobile shopping
    
Limelight Network

Satisfaction guaranteed: why a little reassurance goes a long way in e-commerce

Published By: Symantec     Published Date: Feb 04, 2015
Seventy percent of Americans are seriously concerned about identity theft. More than two thirds of online shoppers don’t complete their purchase because of price. In the world of e-commerce, you need a targeted marketing strategy to ensure you’re offering customers the reassurance and guarantees they need to browse and buy confidently. Symantec’s Norton Shopping Guarantee gives you just that. Online stores are seeing a dramatic return on investment when they use it. For merchants and customers alike, it’s satisfaction guaranteed.
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e-commerce, identity theft, targeted marketing strategy, reassurance and guarantee, return on investment, security
    
Symantec

How to make summertime shoppers feel safe online and boost your sales at the same time

Published By: Symantec     Published Date: Jun 24, 2015
This white paper illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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online security, online shopping, customer trust, sales, online purchases
    
Symantec

Satisfaction guaranteed: why a little reassurance goes a long way in e-commerce

Published By: Symantec     Published Date: Jun 24, 2015
This white paper illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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customer satisfaction, reassurance, customer confidence, online shopping, return on investment
    
Symantec

How Confident are Your Customers When Shopping Online?

Published By: Symantec     Published Date: Jun 24, 2015
This infographic illustrates how there’s a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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online shopping, customer confidence, security, repeat buyers, conversion rate
    
Symantec

The Happiest Place in Digital– How Consumer Emotion and Opportunity Meet in the Transaction Moment

Published By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
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transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt
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