online shopping

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Selling in the Age of Social Commerce

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor

What’s Next for Brands in E-Commerce

Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The percentage of consumers making purchases online has officially outpaced those who don’t. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing
    
ChannelAdvisor

5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success

Published By: IBM UK&Ireland     Published Date: Nov 14, 2017
Today’s empowered consumers want to shop anywhere, anytime and they expect nothing less than a seamless experience with all their needs accommodated as they shift among mobile, digital and physical channels. They want the freedom and choice of online shopping, balanced with the comfort and immediacy of a physical store. They want to research and select items from their armchair, check out offers when they’re on the move and then try out products in the store.
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omni channel, retail success, customer empowerment, digital, mobile, ibm
    
IBM UK&Ireland

Retailers Today Need More Than E-commerce to Survive

Published By: BrickWork Software     Published Date: Oct 24, 2017
Why retailers need to leverage digital to drive more than just online sales. It’s no secret that e-commerce has upended the retail industry. With the success of Amazon, the popularity of shopping online, and the incredible reach retailers now have thanks to digital marketing, many observers and analysts have predicted the death of brick and mortar. However, the fact that 87% of major retail purchases are still made in-store means that today’s retailers cannot rely on e-commerce alone. In this white paper, we explore: The implications of the shift to online retail Why e-commerce isn’t enough What customers really want The value of brick and mortar How to leverage digital to drive sales
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BrickWork Software

On Demand Webcast: Your Roadmap To Digital Experience Success

Published By: Oracle Commerce Cloud     Published Date: Sep 06, 2017
"The success of your digital strategy requires bridging the gap between your core capabilities and what customers want. Watch this on demand webcast with Forrester’s Vice President and Principal Analyst, Ted Schadler, Michael Fasosin, Chief Strategy Officer, Spindrift & DigitasLBi OSG, and Oracle to learn: - Key trends in consumer online shopping behavior - How to develop a successful digital experience technology strategy and roadmap - The essential components of a modern digital experience platform - How to achieve quick-wins and long term investments simultaneously You will also see a short demonstration of how Oracle's CX Cloud solutions deliver personalized, unified experiences across channels. "
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Oracle Commerce Cloud

Four Steps to Convert the Online Window-Shopper

Published By: Bronto     Published Date: Jul 25, 2017
Average eCommerce conversion rates range from 2 to 5%. Yet, many retailers are reluctant to automate browse recovery emails because they have these questions: How will consumers respond to emails generated from an online shopping session? Will they view the emails as intrusive? Will that increase my unsubscribe rates? Will automated browse recovery emails really get shoppers to come back and buy from my website? If you haven't started using a browse recovery strategy, or if you have but haven't seen the same ROI, you're in the right place. Here is the four-step game plan we developed based on our customers who have been the most successful in applying a browse recovery strategy.
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browse recovery, recovery emails, online shopping, ecommerce, browse recovery strategy
    
Bronto

The Commerce Marketer's Guide to Turning Shoppers into Buyers

Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive
    
Bronto

E-Commerce in Canada

Published By: Bronto     Published Date: Jul 10, 2017
Canadian consumers have made shopping online an established behavior—80% did it last year—and many online retailers are interested in selling to them. That’s because they see opportunity. The product selection and retailer options Canadians ?nd online with merchants based in Canada trail their expectations, and that leads many to look at international shopping options. 67% of Canadian online shoppers purchased from a foreign e-retailer last year, according to PayPal Inc., making Canada the seventh-highest nation for cross-border online shopping among 29 surveyed.
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e-commerce, canada, consumers, e-retailer, customer expectations
    
Bronto

International Institute for Analytics: IoT in Retail: Engaging the Connected Customer

Published By: SAS     Published Date: Jun 05, 2017
"How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping? Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic monitors, interactive kiosks and customer mobile devices, to name a few. With analytics, you’ll identify who’s walking in your store, understand their behavior and preferences, and create engaging experiences for your connected customers at every turn. "
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SAS

Retail Stores Of The Future

Published By: Adobe     Published Date: May 16, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
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Adobe

10 Key Considerations for a Successful Online Video Strategy

Published By: Akamai Technologies     Published Date: May 08, 2017
We are coming to expect quality video in all our digital experiences – from online shopping to on the job training. However, as video technology has become more ubiquitous, it has also become more complex. To deliver a quality experience to users, regardless of their device and connectivity, you need a holistic video strategy. We’ve tapped into our experience to present the top issues you must address to ensure a successful online video strategy. Download now to learn more!
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device management, data solutions, system solutions, data breach, mobile management
    
Akamai Technologies

Marketing Attribution: Giving Credit Where Credit is Due

Published By: SAS     Published Date: Apr 25, 2017
Marketing must meet the needs of tech-savvy customers knowledgeable of brands and product information due to the rapid growth of connectivity, available information and expansion of channels. Before making a purchase decision, customers often consult more than 10 sources including social media, user reviews, online stores and brand comparisons. And, customers want to be recognized across all the platforms through which they interact with you – whether speaking to your employees on a mobile phone, tweeting at the brand or creating a shopping cart online. Similarly, you want to recognize every step of these journeys and understand the significance of each one.
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SAS

The new power couple: Content and commerce take center stage

Published By: Sitecore     Published Date: Mar 27, 2017
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
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Sitecore

Retail Stores of the Future

Published By: Adobe     Published Date: Mar 03, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
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customer experience, digital technology, retail, customer needs, retail experience, future of retail
    
Adobe

THE DIGITALLY DEMANDING CONSUMER

Published By: KIBO     Published Date: Nov 10, 2016
Today’s consumers are more demanding than ever before, forcing retailers and branded manufacturers to merge online and offline shopping channels into a seamless whole.
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customer experience, customer relationship, online shopping, ecommerce
    
KIBO

The new power couple: Content and commerce take center stage

Published By: Sitecore     Published Date: Oct 18, 2016
In a digital era where 74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests, it’s time for marketers to think differently about how they personalize the shopping experience, and we’ll show you how. Download now!
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Sitecore

Best Practices for Mobile Marketing: How to Acquire, Engage, and Retain Users

Published By: Marketo     Published Date: Oct 17, 2016
We live in a mobile-first reality, one that has put the world’s information at our fingertips via smartphone, tablet, or wearable device. It has forever altered the ways in which we shop and consume, and how marketers engage with buyers. As a mobile marketer, you need to deliver the cohesive experience that your audience expects. Download to find out how.
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mobile marketing, mobile apps, online shopping
    
Marketo

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Published By: IBM     Published Date: Oct 11, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c
    
IBM

B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce

Published By: IBM     Published Date: Aug 16, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world"
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c
    
IBM

Combatting Drive-By Downloads

Published By: Cyphort     Published Date: Jun 28, 2016
Thanks to its convenience, online shopping has become a major trend over the last few years and lets face it, it’s here to stay. With the rise of online shopping, marketing experts capitalized on this new avenue to advertise their products. Now your friends nudge you on Facebook to buy a product they love and Google suggests a friendly place across the street where you can get your car fixed. It’s become hard to browse even a few pages without running into an ad and because of this increases, malware experts also saw a new avenue of attack - Malvertising.
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downloads, best practices, network management, solutions, technology, advertising, content management system
    
Cyphort

Retail - Digital Disruption in Retail: Human Capital Management

Published By: Oracle HCM Cloud     Published Date: Jun 07, 2016
Digital transformation has had a powerful impact on retail. It started with global supply chain, then online shopping. The next chapter is workforce performance. Competition for the best people is heating up. It isn’t just about cool technology. Learn how to get and keep good people who add to the bottom line, with these best practices for retail.
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Oracle HCM Cloud

MASTER GOOGLE SHOPPING CAMPAIGNS TO INCREASE YOUR SALES

Published By: Lengow     Published Date: Jun 06, 2016
This white paper illustrates Google Shopping’s role in the changing eCommerce landscape; from price comparison engines to CPC.
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increase your sales, google shopping, google shopping campaigns, ecommerce, online shopping
    
Lengow

How E-commerce Sites Earn Repeat Visits from Millennials

Published By: Affirm     Published Date: Jan 22, 2016
Millennials have very different expectations about online shopping than other generations, and retailers need to learn how to meet and exceed them.
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affirm, millennials, ecommerce, repeat visits, conversions, online shopping, enterprise applications, business technology
    
Affirm

IBM Commerce Eighth Annual Online Retail Holiday Readiness Report

Published By: IBM     Published Date: Jan 12, 2016
With the holiday season right around the corner, it's time for retailers to take a closer look at the strategies that can ensure success to uncover any potenital roadblocks on the horizon. Read the report to get the latest online shopping trends and best practices to maximize holiday returns.
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mobile traffic, trends, best practices
    
IBM

How E-commerce Sites Earn Repeat Visits from Millennials

Published By: Affirm     Published Date: Jan 05, 2016
Millennials have very different expectations about online shopping than other generations, and retailers need to learn how to meet and exceed them.
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affirm, millennials, ecommerce, repeat visits, conversions, online shopping, enterprise applications, business technology
    
Affirm
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