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LOCATION PLATFORM INDEX: MAPPING AND NAVIGATION

Published By: HERE Technologies     Published Date: May 22, 2019
For 100% operational readiness in a data-driven culture, you need an optimized location platform. Ovum’s Location Platform Index: Mapping and Navigation can help you identify what you should expect from a platform, and discover the platform that best meets your operational requirements. Founded in 1985, Ovum has one of the most experienced analyst teams in the industry and is a respected source of guidance for technology and intelligence leaders. Ovum's report assesses and ranks the major vendors in the location platform market with a focus on the mapping and navigation space. Download this free report to learn more about Why HERE topped Google to take 1st place in the ranking The relative strengths and weaknesses for each vendor- including data, enablers, and features The strategies vendors use to stay responsive towards changes in technology and trends To understand the location platform market, what constitutes a healthy location platform, and which provider offers the correct portfolio—and necessary flexibility—to achieve mission success, download your copy of this report by completing this form.
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mapping, defence, location data.
    
HERE Technologies

Ovum Decision Matrix

Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q3'19

SWOT Assessment: Adobe Experience Cloud

Published By: Adobe     Published Date: Jun 26, 2019
A better digital experience is only as good as the technology behind it. We're serious about bringing you the best in customer experience platforms. And it shows. In Ovum's recent SWOT Assessment: Adobe Experience Cloud, you'll learn how advances in out technologies can help you build intelligent services, improve Adobe implementations, and integrate your own applications. So you can more easily deliver the tools that help your organization meet customer demands more quickly.
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Adobe

Ovum Report: The Total Cost of Ownership of Cloud and Premise-Based Contact Center Platforms

Published By: Genesys     Published Date: Jun 07, 2017
A Look at the Five-Year Cost Comparisons for Technology Infrastructure Deployment
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genesys, ovum report, technology infrastructure, technology infrastructure deployment, contact centers, contact center platforms, cloud
    
Genesys

Location Platform Index: Mapping and Navigation (Key vendor rankings and market trends) 2018

Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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public sector, urbanization, traffic management
    
HERE Technologies

Boosting urban mobility in the megacity with HERE Traffic Dashboard eBook

Published By: HERE Technologies     Published Date: Dec 05, 2018
The United Nations predicts that by 2050 an additional 2.5 billion people will live in towns and cities, with 90% of this increase happening in Africa and Asia. With congestion already a challenge on many city roads how will we keep our megacities moving and quality of life high for their populations? As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE shares location data, insights, tools and services which keep people and traffic flowing through cities and states around the world. This eBook explains how it can help megacities of today and the future.
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public sector, urbanization, traffic management
    
HERE Technologies

Mapping and Navigation (Key vendor rankings and market trends) 2018, Industry Report

Published By: HERE Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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location data, transport & logistics, location services
    
HERE Technologies

How location data boosts ad relevance: a case study with adsquare

Published By: HERE Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
HERE Technologies

Relevance is everything infographic: How location data improves advertising efficiency

Published By: HERE Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
HERE Technologies

Ovum Report: Market Landscape: B2B Integration Managed Services Providers

Published By: OpenText     Published Date: Mar 02, 2017
Market-leading research group Ovum recently conducted a comparison of B2B integration managed services providers. Get your copy for a full vendor comparison and see why OpenText™ is positioned as the leader in B2B integration managed services.
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ovum report, b2b integration, managed services, edi solutions
    
OpenText

Ovum White Paper

Published By: Cisco     Published Date: Jun 21, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video.
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Cisco

Ovum report Decision Matrix: Selecting a Robotic Process Automation (RPA) Platform

Published By: Automation Anywhere     Published Date: Jul 16, 2019
RPA platforms represent a hyper growth market, with enterprises investing in new RPA platforms for process and task automation to achieve greater operating efficiency and agility, while allowing the human workforce to focus on more strategic and higher priority projects and tasks. Intelligent process automation (IPA) is in an early phase of its evolution and represents the next frontier for RPA vendors. This Ovum Decision Matrix (ODM) is a comprehensive evaluation to help enterprise IT and business leaders, including chief information officers (CIOs), enterprise and process architects, IT directors, line-of-business (LOB) leaders and process owners, and digital transformation leaders select an RPA platform that is well suited to their specific requirements.
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Automation Anywhere

Best Practices for Social Customer Service

Published By: Oracle Corp     Published Date: Sep 18, 2013
Confused about how to get started with social customer service or how to take it to the next level? Oracle can help you address the challenges of this rapidly evolving service channel - and help you deliver social customer service that delights your customers. Join our webcast featuring Aphrodite Brinsmead, senior analyst at Ovum, and learn her best practices for social customer service.
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social media, customer service, customer experience management
    
Oracle Corp

Ovum Decision Matrix: Selecting a Mobile App Development Platform Solution, 2015-16

Published By: OutSystems     Published Date: Oct 12, 2015
The Ovum Decision Matrix: Selecting a Mobile App Development Platform Solution highlights what companies should be looking for in a MADP solution. Given the amount of time, energy, money, anxiety, and attention that is being aimed at enterprise mobility right now, this report is quite timely.
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outsystems, ovum, madp, mobile app, application development, ovum decision matrix, platform, networking, software development, wireless, enterprise applications, business technology
    
OutSystems

Ovum White Paper

Published By: Level 3     Published Date: Mar 04, 2016
Modernize your understanding of Hybrid WAN. Have you heard what industry analyst, Mike Sapien from Ovum, is saying about hybrid WAN? Hint: It doesn’t include the need to abandon MPLS.
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level 3 communications, hybrid wan services, mike sapien, mpls, mpls based services, networking, it management, wireless, enterprise applications, data management, business technology
    
Level 3

Ovum Decision Matrix: Selecting a Middleware-as-a-Service Suite for Hybrid Integration, 2017–18

Published By: TIBCO Software     Published Date: May 31, 2018
Integration is the lifeblood of today’s digital economy, and middleware is the software layer connecting different applications, services, devices, data sources, and business entities. This Ovum Decision Matrix (ODM) is a comprehensive evaluation to help enterprise IT leaders, including chief information officers (CIOs), enterprise/integration architects, integration competency center (ICC)/integration center of excellence (CoE) directors, and digital transformation leaders select a middleware-as-aservice (MWaaS) suite best suited to their specific hybrid integration requirements.
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TIBCO Software

Ovum Decision Matrix: Selecting a Customer Analytics Solution for Telcos, 2015-16

Published By: IBM     Published Date: Apr 14, 2016
Ovum has produced this Ovum Decision Matrix to identify how the leading customer analytics vendors stack up against each other in terms of their technology, execution of strategy, and market impact.
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ibm, ovum, ovum decision matrix, customer analytics solution, telcos, telecom, business technology
    
IBM

Ovum – The Total Cost of Ownership of Cloud- and Premise-Based Contact Center Platforms

Published By: Genesys     Published Date: May 10, 2016
A Look at the Five-Year Cost Comparisons for Technology Infrastructure Deployment
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call center, cloud call center, cloud contact center, ovum, genesys, cloud, ownership, contact center, premise based, platform, enterprise applications, business technology
    
Genesys

Ovum—Best Practices for Deploying a Modern, Predictive IVR System

Published By: Genesys     Published Date: May 10, 2016
Integrating Phone Self-Service Into the Omnichannel Customer Experience
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genesys, ovum, ivr, modern, predictive, self service, customer experience, omnichannel, enterprise applications, business technology
    
Genesys

Ovum Decision Matrix: Selecting a Multichannel Cloud Contact Center Solution

Published By: Genesys     Published Date: Aug 09, 2016
This Ovum Decision Matrix provides an in-depth view of many of the leading cloud contact center vendors to help enterprises find the most suitable platform for their needs.
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multichannel cloud contact center, cloud contact center, contact center vendors, contact center platform, channel requirements, genesys
    
Genesys

Ovum Decision Matrix: How to Select a Self-Service Data Prep Solution

Published By: Trifacta     Published Date: Oct 25, 2018
The rise of the self-service analytics era has called for a more flexible, iterative approach to data preparation. But as you and your team look to invest in modern data preparation solutions, understanding how to best evaluate these technologies can be difficult. In Ovum’s first Decision Matrix report on self-service data preparation, analyst Paige Bartley takes a comprehensive look at the eight major data preparation vendors by assessing each company’s technology and execution. Download this report to learn: Which vendors Ovum ranks as leaders in self-service data prep The strengths, weaknesses, opportunities and threats of all 8 data prep vendors A detailed overview of the criteria Ovum utilized in their evaluation
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Trifacta

Ovum Decision Matrix: Selecting a Middleware-as-a-Service Suite for Hybrid Integration, 2017–18

Published By: TIBCO Software     Published Date: May 31, 2018
Integration is the lifeblood of today’s digital economy, and middleware is the software layer connecting different applications, services, devices, data sources, and business entities. This Ovum Decision Matrix (ODM) is a comprehensive evaluation to help enterprise IT leaders, including chief information officers (CIOs), enterprise/integration architects, integration competency center (ICC)/integration center of excellence (CoE) directors, and digital transformation leaders select a middleware-as-aservice (MWaaS) suite best suited to their specific hybrid integration requirements. Download this whitepaper to read further on Hybrid integration suites for cloud service, API-led, B2B, and mobile application integration.
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TIBCO Software

Working with adsquare

Published By: HERE Technologies     Published Date: Sep 26, 2018
Adsquare offers brands insights into customer behaviours and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, Adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places. and why customers make transactions in specific places.
Tags : 
    
HERE Technologies

Relevance is everything: How location data improves advertising efficiency- Info

Published By: HERE Technologies     Published Date: Sep 26, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behaviour is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualises consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
Tags : 
    
HERE Technologies
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