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Six Secrets to a Great Web Analytics Program

Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
Tags : 
google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy
    
SwellPath

Non-Profit Organizations: Extend the Shelf Life of Your Next Event with Online Video

Published By: FORA.tv     Published Date: Aug 30, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos
    
FORA.tv

Event Marketers: Extend Reach and Increase Awareness through Online Video Strategy

Published By: FORA.tv     Published Date: Aug 30, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos
    
FORA.tv

Complimentary White Paper: Pay, Performance and Productivity

Published By: SuccessFactors     Published Date: Aug 29, 2012
How important is compensation management in motivating your workforce? It is one of the top five job-satisfaction factors. Learn how to reward employees and yet hold steady on payroll costs in this complimentary SuccessFactors white paper.
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successfactors, sap, reward employees, pay, performance, productivity, compensation, compensation strategy
    
SuccessFactors

Lead Nurturing 5 and 10

Published By: Act-On     Published Date: Aug 28, 2012
Read the top five reasons why B2B organizations should pay attention to long-term leads, and learn ten fundamentals for nurturing prospects from end to end, from that first contact to the closed deal.
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lead nurturing, b2b, lead scoring
    
Act-On

Pay, Performance, and Productivity: How to Use Compensation to Motivate and Make a Difference

Published By: Success Factors     Published Date: Aug 22, 2012
How important is effective compensation management in terms of motivating your workforce? Plenty. Compensation has consistently remained one of the top five job-satisfaction factors considered most important to employees.
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successfactors, sap, reward employees, pay, performance, productivity, compensation, compensation strategy
    
Success Factors

Beyond PPC: 8 Ways to Increase Conversions with Call Tracking

Published By: Twilio     Published Date: Aug 21, 2012
This whitepaper features industry innovators who describe what works in the new world of pay-per-call, performance-based and mobile advertising.
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twilio, ppc, call tracking, mobile advertising, business technology
    
Twilio

Certified Meeting Planners: Reach Global Audiences By Interest, Not Geography

Published By: FORA.tv     Published Date: Aug 20, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos
    
FORA.tv

Measuring the Value and Payback of Network Visibility

Published By: Endace     Published Date: Aug 20, 2012
An intelligent, searchable recording fabric with 100% accuracy sounds pretty useful. But can you calculate a solid ROI to justify it? Use this white paper to figure out how to manage and measure the value and payback of your network and how to increase its benefits.
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endace, technology, white paper, network, value, payback, network visibility, infrastructure
    
Endace

PCI Compliant Data Centers

Published By: Dell Storage     Published Date: Aug 14, 2012
Engagement with customers online has evolved from novelty to necessity, with an estimated $202 billion spent in 2011 and projected 10% growth to $327 billion in 2016, according to Forrester Research. Businesses are maneuvering to connect with the growing pool of online customers, but the move to eCommerce brings new security risks with the exchange of sensitive consumer information, including cardholder data and personally identifiable information that can enable identity theft. At stake is reputation of brand, ongoing access to merchant credit lines, and substantial penalties and remediation in the event of a breach. This white paper elucidates the aspects of PCI DSS (Payment Card Industry Data Security Standards) compliance that must be considered when choosing a secure environment for servers involved in eCommerce. Whether deciding to outsource or keep data hosting in-house, any company collecting, storing or transmitting customer cardholder data needs to be compliant, and this document helps pinpoint the specific concerns and standards a company should be aware of when choosing how to keep their data secure. Understanding requirements and best practices for security policies and procedures, physical safeguards, and security technologies is essential to establishing cardholder data security and meeting QSA and SAQ audit requirements.
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pci, compliant, data, centers, engagement, connect, ecommerce, compliance
    
Dell Storage

The Total Economic Impact of HP 3PAR Storage

Published By: HP and Intel     Published Date: Aug 13, 2012
Forrester Consulting provides an analysis of four HP 3PAR Storage customer implementations to quantify the efficiency and cost savings achieved over legacy storage platforms. On average, HP 3PAR Storage customers achieved a 10.4 month payback period with a 55% ROI over a 3-year evaluation period and a significant reduction in CapEx and OpEx over that same period as a result of thin provisioning, maintenance costs avoided and labor productivity gains
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hp 3par storage, storage management, maximizing roi, total economic impact, security, storage, data management, data center
    
HP and Intel

Reach New Audiences and New Revenue for Your Association with Online Video

Published By: FORA.tv     Published Date: Aug 09, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos
    
FORA.tv

IBM Social Analytics: The Science Behind Social Media Marketing

Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
    
IBM

Customer Analytics Pay Off: Driving Top-Line Growth by Bringing Science to the Art of marketing

Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
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customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score
    
IBM

Metrics That Matter: The Most Effective KPIs to Transform Your Business

Published By: Epicor     Published Date: Aug 03, 2012
As the saying goes, what you can't measure, you can't manage. You may understand the importance of Key Performance Indicators (KPIs), but how do you measure them?
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gross margin, epicor, sales per employee, inventory turns, service level, days sales outstanding, average collection period, days payables outstanding
    
Epicor

Metrics That Matter: The Most Effective KPIs to Transform Your Business

Published By: Epicor     Published Date: Aug 02, 2012
As the saying goes, what you can't measure, you can't manage. You may understand the importance of Key Performance Indicators (KPIs), but how do you measure them?
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kpi, transactional kpi, cost of goods dold, sales manager, pricing manager, sales staff, transactional kpi, financial kpi
    
Epicor

Complimentary Ventana Research Value Index Report: Total Compensation Management 2012

Published By: Success Factors     Published Date: Aug 02, 2012
This free Ventana Research report shows SuccessFactors to be a top supplier of applications that support the management and operations of compensation. According to Ventana, SuccessFactors Compensation (part of SuccessFactors BizX Suite) achieved the top overall ranking due to its scores in Reliability and Capabilities. In addition, the growing number of SuccessFactors customers and the company's commitment to cloud computing contributed to its top ranking in the Validation and TCO/ROI categories. Easy for managers at all levels to use, the application has capabilities for compensation reviews and adjustments, as well as an embedded analytic view-which shows the handling of promotions and support across pay ranges. Find out what else Ventana has to say about SuccessFactors in this complimentary report. Download it today.
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successfactors, sap, ventana research, value index, total compensation management, benchmark research, human capital, vendors
    
Success Factors

Customer Self-Serve in B2B Order To Cash

Published By: Genpact     Published Date: Jul 30, 2012
Perhaps never in the history of commerce have businesses been required to adapt so fast to changing conditions as those driven by the introduction of the internet. Of the world's six billion inhabitants, over 1.9 billion use the internet.
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customer experience management, customer retention, customer relationship management, crm tools, roi, project management, financial management, business technology
    
Genpact

Virtualization Pays Off

Published By: Dell     Published Date: Jul 30, 2012
Small and mid-sized businesses are hopping on the virtualization bandwagon. A recent study indicates that a healthy number of SMBs have virtualized some aspect of their IT environments.
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smb objectives, data applications, virtualizations, virtual machine, data storage, data management, capex reductions, saas
    
Dell

The Cloud: When & Why?

Published By: Success Factors     Published Date: Jul 27, 2012
When it comes to evaluating software investment decisions, such as on- premise vs. cloud-based solutions, many factors must be considered. In particular, pay attention to four key areas: support for business strategy, operations, security, and cost.
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success factors, sap, cio goals, cloud solutions, cloud applications, cloud application vendors, cio cloud goals, employee central
    
Success Factors

Customer Analytics Pay Off

Published By: IBM     Published Date: Jul 24, 2012
Read this white paper to learn four stages of organizational capabilities and associated customer analytics strategies to help gain deeper customer insight.
Tags : 
customer, analytics, imb, insight, white paper, strategies, business management, customer relationship management
    
IBM

PCI Compliance for Dummies

Published By: Qualys     Published Date: Jul 19, 2012
Updated for PCI DSS Version 2.0 where internal scanning is now required! With the recent updates to PCI DSS, get all the facts and learn how to comply with our updated version of the book. The book is a guide to understanding how to protect cardholder data and comply with the requirements of PCI DSS. It arms you with the facts, in plain English, and shows you how to achieve PCI Compliance. Discover: . What the Payment Card Industry Data Security Standard (PCI DSS) is all about . The 12 Requirements of the PCI Standard . How to comply with PCI . 10 Best-Practices for PCI Compliance . How QualysGuard PCI simplifies PCI compliance
Tags : 
pci, technology, security, firewall, email, virus protection, anti spyware, anti virus
    
Qualys

Why It Pays to Properly Implement Basic Help Desk Practices

Published By: Dell Software     Published Date: Jul 18, 2012
Processes for a successful help desk
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technology, basic help desk, help desk, practices, user, best practices, customer service, project management
    
Dell Software

Implementing PCI Compliance with ScriptLogic

Published By: Dell Software     Published Date: Jul 18, 2012
Implement PCI Compliance
Tags : 
pci, payment card industry, data security, scriptlogic, mocrosoft windows, it systems, data security, secure network
    
Dell Software

What Ads Work on Facebook, Twitter and LinkedIn? One Size Does Not Fit All.

Published By: Wildfire Interactive     Published Date: Jun 14, 2012
Launching a social advertising campaign may be easy. However, creating a great social advertising campaign that actually pays off can be a real challenge. Plus, the rules for success change from Facebook to Twitter to LinkedIn.
Tags : 
facebook, twitter, social media, advertising, marketing, emerging marketing, ads, social advertising campaigns
    
Wildfire Interactive
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