personalized

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Personalized Marketing and Web Analytics in Travel and Hospitality

Published By: IBM     Published Date: Oct 24, 2012
Times are rough in the travel and hospitality industry. Customers are moving faster than ever. Whether traveling for leisure or business, they're empowered, knowledgeable and discriminating. Learn about driving revenue and loyalty for the consumer.
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marketing, ibm, smarter analytics, data, travel and hospitality, web analytics, business technology
    
IBM

Use Analytics Technology to Improve Efficiency and Quality of Patient Care

Published By: IBM     Published Date: Nov 29, 2012
The healthcare industry is poised for a transformation in patient care. Learn how IBM Patient Care can help leverage the full breadth of patient information, from across systems and providers to create a complete picture of health and more.
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ibm, patient care, insights, treatment opportunities, deliver coordination, personalized care, patient analytics, healthcare
    
IBM

OTT 3.0: How to Build a Better Mousetrap

Published By: Limelight Networks     Published Date: Mar 02, 2018
In the increasingly competitive OTT market, competition for viewers is high. Providers must find ways to not just deliver compelling content, but to deliver compelling viewing experiences. In this whitepaper, you’ll learn about the critical challenges facing OTT providers today and how they can be overcome to provide the broadcast quality experiences viewers expect, regardless of the device in use or the viewers location in the world. Are you ready to keep your subscribers happy and away from your competition? Download this free white paper OTT 3.0: How to Build a Better Mousetrap and learn: Why personalized content discovery is so important to viewers – and to the success of your business How to avoid internet congestion by leveraging technologies like a CDN The importance of global network scale to meet spikes in consumer traffic The impact of advertising on viewer abandonment
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Limelight Networks

Revolutionizing how the world converts online traffic. Evergage. Real-Time Web Personalization.

Published By: Evergage     Published Date: Nov 18, 2013
Evergage increases conversions by helping your website respond in real-time with personalized messages to people based on where they clicked and who they are – all without coding.
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real-time web personalization, data driven marketing, data driven messaging, user engagement, one-to-one marketing, personalized marketing, dynamic content, smart messaging
    
Evergage

Create the Change: Building a Creative Process for the Modern World to Learn

Published By: Adobe     Published Date: Jan 26, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: - How changing the way you view design changes everything - The power of beautifully designed customer experiences - Why it pays to make your teams design-driven
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adobe, adobe creative cloud, stock, creative, marketing, design
    
Adobe

Create The Change: Building A Creative Process For The Modern World To Learn

Published By: Adobe     Published Date: Apr 13, 2017
There’s a lot of pressure on creatives today. Customers have an average of six devices, and expect a nonstop flow of content that’s always personalized and relevant. It’s challenging, but with the right tools you can boost your creative process — without giving up quality. Read Create the Change: Building a Creative Process for the Modern World to learn: • How changing the way you view design changes everything • The power of beautifully designed customer experiences • Why it pays to make your teams design-driven
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business design, graphic design, front face design, creative cloud, design experts, enterprise design, editing
    
Adobe

Transforming Your Company for the Digital Future

Published By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
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personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends
    
Mindtree

5 Daunting Sales and Marketing Gaps and How to Overcome Them

Published By: Microsoft Azure     Published Date: Apr 10, 2018
Learn about the five gaps that could be costing you time, customers, and profit in this digital e-book. Discover how to close those gaps and transform your people, process, and technology to better serve your customer. You’ll also learn how to: Create a unified view and deliver personalized experiences to your customers across all touchpoints and channels. Provide actionable insights to your sales and marketing team so they can work together more effectively. Bring intelligence to your data and connect it with content and processes, so you can make better, faster decisions. Transform your business by connecting sales and marketing with a shared set of successful business practices.
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Microsoft Azure

Ovum Report

Published By: Microsoft Azure     Published Date: Apr 11, 2018
Developing for and in the cloud has never been more dependent on data. Flexibility, performance, security—your applications need a database architecture that matches the innovation of your ideas. Industry analyst Ovum explored how Azure Cosmos DB is positioned to be the flagship database of internet-based products and services, and concluded that Azure Cosmos DB “is the first to open up [cloud] architecture to data that is not restricted by any specific schema, and it is among the most flexible when it comes to specifying consistency.” From security and fraud detection to consumer and industrial IoT, to personalized e-commerce and social and gaming networks, to smart utilities and advanced analytics, Azure Cosmos DB is how Microsoft is structuring the database for the age of cloud. Read the full report to learn how a globally distributed, multi-model data service can support your business objectives. Fill out the short form above to download the free research paper.
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Microsoft Azure

QuickPivot Industry Brief – Rage Against the (Marketing) Machine

Published By: QuickPivot     Published Date: Jul 02, 2015
While customers often are willing to provide you with information about themselves and their preferences, these voluntary offerings come with a price. Your customers now expect that you will use their data to craft more relevant and personalized brand experiences.
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quickpivot, marketing solutions, marketing techniques, customer service, personalized brand experience
    
QuickPivot

Enabling Precision Medicine with Tableau and AWS

Published By: AWS     Published Date: Nov 08, 2018
Join our webinar to learn how Inova is using this technology to proactively identify biomarkers for personalized treatment intended to improve health outcomes for children.
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AWS

Your most crucial conversation

Published By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: - Break down internal silos and speak consistently to customers - Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention - Make the transition to real-time personalization?
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adobe, marketing, marketers, customers, customer engagement, customer loyalty, customer retention
    
Adobe

Optimizing the programmatic puzzle

Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
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adobe, programmatic, marketing, programmatic ad campaigns, cross channel
    
Adobe

Forrester Wave for B2B Commerce Suites, Q3 2018

Published By: Google - SAP     Published Date: Jun 20, 2019
SAP has been recognized as a leader in The Forrester Wave: B2B Commerce Suites, Q3 2018 report. Forrester evaluated the 12 most significant B2B commerce suite providers. According to the report, “SAP Commerce Cloud delivers a full featured suite that leverages the strengths of the SAP ecosystem and integration with the SAP S/4HANA and [SAP] C/4HANA applications.” The report also notes that “SAP Commerce Cloud is a best fit for companies looking for an industrial-strength, fully functional commerce platform.” Deliver personalized digital commerce experiences with SAP Customer Experience. For more details on the Wave evaluation, please download the complimentary copy of the report.
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Google - SAP

Forrester Wave for B2C Commerce Suites, Q3 2018

Published By: Google - SAP     Published Date: Jun 20, 2019
SAP has been recognized as a leader in The Forrester Wave: B2C Commerce Suites, Q3 2018 report. Forrester evaluated the 11 most significant B2C commerce suite providers. According to the report, “SAP Commerce Cloud delivers a full featured suite that leverages the strengths of the SAP ecosystem and integration with the SAP S/4HANA and SAP C/4HANA applications.” The report also notes that “SAP Commerce Cloud is a best fit for companies looking for an industrial-strength full function commerce platform that is in wide use across several industry verticals.” Deliver personalized digital commerce experiences with SAP Customer Experience. For more details on the Wave evaluation, please download the complimentary copy of the report.
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Google - SAP

The 2017 Account-Based Framework

Published By: Engagio     Published Date: Jan 10, 2018
Account-based strategy is the coordination of highly valuable, personalized experiences across all functions that impact the customer to drive engagement and conversion at a targeted set of accounts. The adoption of account-based strategy has accelerated in the last few years, with a dramatic increase in the number of companies looking to implement this approach. This growth is driving demand to “start now,” particularly in marketing organizations, but account-based cannot be developed by the marketing department alone. The best account-based leaders begin by securing organization-wide commitment to the account-based strategy.
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Engagio

Top 7 Tips for Boosting Online Conversion

Published By: Unica     Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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online marketing, web site personalization, web analytics, personalized communications, email marketing, online interaction data, online conversion, unica
    
Unica

Forbes Insights: Customers for Life

Published By: Sitecore     Published Date: Sep 10, 2015
Fostering the closer relationships and superior experience that lead to customer loyalty isn’t good just for a brand’s reputation; it’s good for its bottom line.
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crm, customer experience, acquisition, personalized marketing, forbes
    
Sitecore

Commerce: It's Always Personal

Published By: Sitecore     Published Date: Mar 03, 2016
Ensure your content and commerce experiences are truly personalized—learn how to apply Context Marketing to get the commerce results you seek.
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Sitecore

Revolutionizing the commerce experience: Five key benefits of integrating content and commerce

Published By: Sitecore     Published Date: Oct 18, 2016
In a market where 78% of consumers abandon a transaction or purchase because of poor service, businesses need to personalize and customize their interactions with customers to remain competitive. A truly personalized customer experience, framed in the context of the consumer’s previous buying patterns and behaviors as well as their current interactions, can mean the difference between engaged, loyal customers or lost business for your company. Download this white paper now to learn more!
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Sitecore

Online commerce: Plotting a course to personalization

Published By: Sitecore     Published Date: Dec 06, 2016
Inspire your organization to deliver the personalized, contextualized commerce experience your customers demand. Download "Online Commerce: Plotting a Course to Personalization" now.
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Sitecore

Improve The Travelers' Experience

Published By: Alcatel Lucent Enterprise     Published Date: Aug 31, 2017
Everyone expects wireless mobility that provides a high quality experience – but delivering that from arrival to departure in your transportation system is highly complex. Customers want the mobile services that make their life easier such as personalized promotions and navigation guides. Operators want to be able to handle more people, making the customer journey as secure and comfortable as possible, while reducing cost and risk. And all of this depends on the network.
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wayfinding, retail promotion, customer identification, analytics, data, automation, business streams
    
Alcatel Lucent Enterprise

The Next Generation Employee Experience

Published By: IBM     Published Date: Sep 30, 2013
The IBM Employee Experience Suite helps organizations leverage social software and real-time collaboration to deliver a personalized employee web experience across many channels. This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
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ibm, ibm employee experience suite, intranet, social software, workforce management, knowledge management, enterprise applications, workforce management software
    
IBM

The Next Generation Employee Experience

Published By: IBM     Published Date: Jan 10, 2014
The IBM Employee Experience Suite helps organizations leverage social software and real-time collaboration to deliver a personalized employee web experience across many channels. This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments and seeing measurable results in return on investment.
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ibm employee experience suite, workforce, talent, social software, knowledge management, productivity, ibm, business analytics
    
IBM

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Published By: Marketo     Published Date: Mar 11, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing — at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
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