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Delivering Digital Experiences

Published By: Adobe     Published Date: Apr 03, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success. Read the Econsultancy report, Delivering Digital Experiences, and learn why: • Marketers are looking for new digital experience strategies and solutions • Experience-driven commerce helps maximize conversions and revenue • The ability to deliver multi-channel digital experiences is mission-critical
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digital experience, personalization, strategy, solution, multi-channel, adobe
    
Adobe

Adobe Campaign: Touchpoint Marketing Guide

Published By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art and science to create emotional experiences • Move from the model of the marketing funnel to customer lifecycle • Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization, customer experience
    
Adobe

The Amazon Threat and The Facebook Trap

Published By: Signal     Published Date: Nov 09, 2016
Data is the solution to delivering the real-time, hyper-personalized experiences and comprehensive understanding that consumers are demanding.
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signal, digital clarity group, marketing, social platforms, retail, holiday retail, data
    
Signal

How can you turbocharge your digital transformation through always on customer experiences?

Published By: Group M_IBM Q2'19     Published Date: Jun 10, 2019
In the era of individual-centered economy, customers are demanding faster, more personalized services. To deliver these services, successful organizations realize the benefits of accurate and trusted master data. And in today's always on society, companies can no longer afford to allow downtime for maintenance and scheduled upgrades for these services and the supporting applications. With low latency capabilities in IBM InfoSphere Master Data Management designed to easily connect to applications in a zero-downtime environment, the highest demands for user interactions can now be realized. As a result, businesses can therefore take the next step in their digital transformation initiatives to truly drive personalized differentiated customer experiences to separate themselves in today's crowded marketplace. View this webinar to discover how IBM MDM puts these capabilities within easy reach. The webinar will: Reveal how these capabilities are being delivered on-premise and on t
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Group M_IBM Q2'19

Improve banking with the IBM Smarter Process approach

Published By: IBM     Published Date: Nov 12, 2013
Customers’ expectations have never been so high. Yet, leaders at many banks and financial institutions still fail at providing a smooth, personalized, timely and relevant experience throughout channels. By leveraging the increasing amount of data about customers, bankers can create information to constantly improve their understanding of product usage, profitability, risk, buying behavior and financial needs. Access this white paper today to learn about expert solutions that can help you reinvent your business operations and create a customer-focused company. Read on now to explore more.
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business operations, business process management, bpm, process automation, smarter process, banking, financial services, business process automation, corporate portals, document management, information management, records management, search and retrieval, search engines
    
IBM

Building Lift and Loyalty with Personalized Product Recommendations

Published By: IBM     Published Date: Aug 14, 2014
Learn how online merchants can use recommendations technology to provide shoppers with a personalized website experience. Find out what key characteristics you need in a recommendations engine, and explore strategies to increase sales and customer satisfaction.
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lift, loyalty, personalized product, recommendations, online merchants, technology, website experience, strategies, increase sale, customer satisfaction
    
IBM

Jumpstart your journey to personalized digital marketing

Published By: IBM     Published Date: Aug 14, 2014
IBM Marketing Center breaks new ground with an unmatched combination of simplicity and power to give digital marketers hands-on control over all phases of the marketing lifecycle. IBM Marketing Center lets you create customer segments, design communications, manage campaigns, and more.
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personalized digital marketing, marketing center, hands-on control, customer segments, design communications, manage campaigns
    
IBM

Store Enablement - Providing the Foundation for an Omni-Channel Customer Experience

Published By: IBM     Published Date: Oct 06, 2014
IBM has worked for years with retailers to help them develop a complete Omni-channel Commerce solution that integrates various channels and provides a foundation that helps enable the seamless experience that consumers are looking for. Due to this joint effort, IBM provides the only Commerce Solution that can truly support a unique and personalized buying experience for consumers that incorporates marketing, selling, fulfillment, and returns across all physical and digital channels. This paper describes the best practices needed to enable a store to meet the cross-channel expectations of the customer and the ever-increasing order volumes of Omni-channel fulfillment.
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omni-channel commerce, store enablement, channel integration
    
IBM

Learn from the best: How customer understanding and analytics grows revenue and deepens loyalty

Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth
    
IBM

IBM B2B Commerce on Cloud

Published By: IBM     Published Date: Apr 28, 2015
See how easy it is to create and manage digital store pages, and engage buyers with personalized offers in real time, using IBM Commerce on Cloud.
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ibm, commerce, cloud, b2b, real-time, digital, brand experience, mobile computing, mobile data systems, collaboration, business technology
    
IBM

The new frontier for personalized customer experience

Published By: IBM     Published Date: May 20, 2015
Today’s customers are well-informed and empowered by information. They use other people and online experts as information sources. They interact with companies by multiple methods and expect a relevant dialogue with each brand. This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.
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ibm, software, business analytics, database, database development, quality assurance, analytical applications, business intelligence, data quality, productivity, project management
    
IBM

The Convergence of the Enterprise Sales Model

Published By: IBM     Published Date: Jul 29, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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ibm, commerce, b2b, enterprise sales model, b2b sales, sales process, b2b organizations, enterprise applications, business technology
    
IBM

The Convergence of the Enterprise Sales Model

Published By: IBM     Published Date: Oct 11, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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ibm, commerce, business to business, b2b, sales, enterprise, sales model, enterprise sales model, sales process, convergence, knowledge management, enterprise applications, business technology
    
IBM

Mornay Services Adds Personalized Avatars to its Cross-Channel Marketing Strategy

Published By: Neolane, Inc.     Published Date: Jul 13, 2010
Mornay Services, a subsidiary of the Groupe Mornay retirement fund, offers individual accident and health insurance as well as savings and credit products. Operating a direct sales model, Mornay Services boasts a portfolio of 200,000 repeat customers and a database of one million potential customers.
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neolane, mornay, avatars, cross channel, marketing, groupe mornay, credit, savings, strategy
    
Neolane, Inc.

Enhanced 360 Degree

Published By: IBM     Published Date: Oct 01, 2014
How can organizations tap into the vast flow of data, weed out the information that matters, and then link that meaningful sentiment to specific customers? This ebook explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
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marketing, business strategy, customer service, big data, it management, best practices, business process management, customer experience management
    
IBM

IBM Watson Engagement Advisor: Transforming the Way Customers and Organizations Engage

Published By: IBM     Published Date: Nov 03, 2015
In order to meet the changing demands of their customers, organizations need the right solution that can help them harness the vast amounts of customer data in ways that yield personalized, seamless customer experiences. That solution is IBM Watson Engagement Advisor.
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ibm, watson, application, powerful information, networking, software development, it management, enterprise applications, data management, knowledge management, storage, it career advancement, business technology, data center, research
    
IBM

Security in a digital world Protect against emerging threats with IBM Middleware Solutions

Published By: IBM     Published Date: Feb 04, 2016
Disruptors are reinventing business processes and leading their industries with digital transformations. Learn more about personalized front-line decision making, real time insight driven processes, and ecosystem-based innovation.
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ibm, middleware, solutions, digital, security, cyber threats, backup and recovery, data protection, database security, business technology
    
IBM

Enhance Your 360-Degree View Of The Customer

Published By: IBM     Published Date: Apr 14, 2017
How can organizations tap into the vast flow of data, weed out the information that matters, and then link that meaningful sentiment to specific customers? This e-book explores how an enhanced 360-degree view of the customer optimizes and facilitates more personalized customer interactions.
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personalized customer interaction, customer experience, data, marketing channels
    
IBM

Ovum: Differentiate Your Business with a Cloud Contact Center

Published By: Cisco     Published Date: Jul 11, 2016
Contact centers play a major role in determining the customer’s perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video. Cloud solutions allow contact centers to gain access to new technology capabilities and channels on demand with the ability to scale up quickly. They offer the best technology innovation as well as the ability to scale agents up and down as business needs change. This whitepaper provides background on cloud contact centers, their advantages and the essential considerations for selecting a vendor.
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Cisco

IDaaS Demonstration: Take a personalized tour of IBM Cloud Identity Service

Published By: IBM     Published Date: Apr 23, 2018
IBM Cloud Identity Service is helping businesses simplify Identity and Access Management (IAM) through a cloud-delivered service (IDaaS). IBM Cloud Identity Service combines the full spectrum of IAM, including federation, web access management, and identity governance with the speed, agility, and lower cost of the cloud. This video demonstrates how to rapidly integrate SaaS and other third-party applications using the "Quick Connect" feature within the IBM Cloud Identity Service and securely connect people and applications to the cloud.
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idaas, ibm cloud identity service
    
IBM

Increasing Revenue with Micro-Targeted Product Recommendations

Published By: ChoiceStream     Published Date: Jan 08, 2009
Assure your online store not only survives but thrives in these challenging economic times.  Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider.  Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
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choicestream, ecommerce, roi, choicestream realrelevance, online shopping, emarketer
    
ChoiceStream

4 Reasons You Need a B2B Specific Email Solution

Published By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
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pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails, personalization, scoring, lead gen, leads, sales, sales team, suspects, prospects, web marketing, micro-level, autoresponder, drip
    
Pardot

5 Reasons Joining Performance and Learning Drives Growth

Published By: Cornerstone OnDemand     Published Date: Jul 28, 2017
Employee management tools that are paper-driven and spreadsheet-oriented are no longer viable workforce development strategies. The modern worker wants performance evaluations to be goal-oriented and feedback-focused, with learning opportunities that are self-driven and personalized to their own career aspirations. Combining Performance with Learning helps employees and managers create meaningful career-building plans that lead to bottom line growth.
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management tools, performance evaluations, bottom line growth, workforce development
    
Cornerstone OnDemand

Aligning People, Process & Technology

Published By: Esker     Published Date: Jan 08, 2019
Customer service is, was and always will be a top priority for companies. But today’s digital age has given rise to a new kind of customer with far different expectations — making customer service more complex than ever. Here’s the good news: By aligning People, Process & Technology (PPT), you can not only meet these new expectations, but exceed them by providing a more personalized and proactive customer experience. In this ePaper, you’ll learn how order processing automation helps you: • Create a more engaged, empowered staff • Eliminate low-value tasks like data entry • Provide 100% visibility into every order processed
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Esker
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