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Forrester Research: How to Archive Personalized, Contextualized Web Experiences

Published By: Crownpeak     Published Date: Sep 21, 2016
In this Forrester Research report, you'll learn: - How regulated industries can personalize web experiences without risk - Which CMS providers are equipped to help archive personalized experiences while maintaining industry compliance - How to assess whether a CMS vendor can meet your complex r
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crownpeak, forrester, forrester research, web experience, contextual, online customer experience, personalization, web content management
    
Crownpeak

The AdRoll Guide to Account-Based Marketing

Published By: AdRoll     Published Date: Oct 05, 2016
Personalize your marketing to convert your highest-value accounts. Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.
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account based marketing, b2b marketing
    
AdRoll

The AdRoll Guide to Account-Based Marketing

Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll

The AdRoll Guide to Account-Based Marketing

Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll

The AdRoll Guide to Account-Based Marketing

Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific様ike CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters様ike marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll

Personalized Portals: The Role of e-Intelligence in Federal Agency Collaboration

Published By: Clearvale by BroadVision     Published Date: Aug 21, 2009
Government agencies today are focused on collaboration and how they can best share information and make it available to those who need it, while maintaining security. This white paper discusses the necessary elements of a personalized portal and how they are leveraged to enable e-intelligence. Includes case studies of the U.S. Air Force Portal and the U.S. Coast Guard Portal.
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egovernment, e-government, government, usaf, agency, agencies, portal, broadvision
    
Clearvale by BroadVision

Beyond Email: Integrated Online Tools for Managing The Customer Relationship Lifecycle

Published By: Connectus     Published Date: Aug 21, 2009
Long ago dubbed the 'killer app', email marketing has now reached the height of its potential and is poised to assume its place as the medium of choice for maintaining customer relationships. In fact, despite the threat of spam, marketers are continuing to turn to email marketing initiatives - with impressive results. Email marketing continues to be the most affordable, efficient and personalized way to connect with clients and future prospects.
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crm, customer relationship management, customer relationship lifecycle, email marketing, customer loyalty, loyalty and retention, loyalty, retention
    
Connectus

Helping to Enable More Efficient, Client-Focused Healthcare with Web Portals

Published By: IBM     Published Date: May 30, 2008
Many healthcare providers have gone through several challenging years of organizing their electronic records systems. And during that time, consumer-driven healthcare has gained momentum. This executive brief explains how an IBM WebSphere Portal software–based solution can provide a flexible and valuable long-term solution compared to other options, with personalized user experiences that help deliver agile, security-rich access to relevant information.
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healthcare, hospital, medicine, medical, websphere, ibm, ep campaign, ibm ep
    
IBM

IBM portals deliver improvements for retailers

Published By: IBM     Published Date: Jan 12, 2009
Retailers are finding it difficult to stand out in today’s global marketplace. IBM WebSphere Portal software can help them deliver flexible, integrated environments that support personalized user experiences. Read this executive brief to find out exactly how IBM is helping retailers differentiate themselves from their competitors.
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ibm, productivity, customer service, portal solutions, ibm websphere, it solutions, it management, knowledge management
    
IBM

ibm, portal, mashup, value chain, business partners, middleware, web-based applications, application

Published By: IBM     Published Date: Aug 10, 2009
Practically every CIO office is focused on quickly exploiting opportunities to drive value for the business. Decisions about seamlessly integrated and personalized portal infrastructures with high operational efficiencies are top of mind. Through agile and unique online experiences, portals bring together applications, information sources and people – in the contexts of role and associated business processes – on the Web and across the value chain. Additionally, they increase talent effectiveness and productivity while lowering costs, and they drive value chain agility and customer advocacy.
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ibm, portal, mashup, value chain, business partners, middleware, web-based applications, application integration
    
IBM

Customer Centric Messaging - What You Need To Know

Published By: Clickatell     Published Date: May 20, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
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customer centric messaging, clickatell, standard bank
    
Clickatell

Automating Reorder Emails Increases Repeat Purchases for Musical Instrument Retailer

Published By: Bronto     Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Creating Intelligent Client Interactions

Published By: TARGUSinfo.     Published Date: Jul 31, 2008
Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
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targusinfo, targus info, customer, analytics, customer behavior, behavior, customer insight, feedback
    
TARGUSinfo.

Marketing Productivity Redefined

Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.
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aprimo, marketing productivity, marketing value chain, marketing execution, marketing efficiency, data management, network performance, network performance management
    
Aprimo, Inc.

Seven Key Requirements for Personalized Recommendation Services

Published By: ChoiceStream     Published Date: Feb 04, 2009
ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement.  You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.
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choicestream, personalized recommendation services, quality recommendations, collaborative filtering, in-session click analysis, cohorts, cross-sells, cross-promotions
    
ChoiceStream

Emerging Topics In Health Care

Published By: SAS     Published Date: Jun 27, 2019
The health care world is changing. And data has a role to play in that change. Traditional health care systems are becoming more accessible and convenient, while also offering lower priced options. Proactive care rather than reactive is expected, including a shift from disease management to disease prevention. Likewise, a greater emphasis on personalized delivery, including understanding populations, has led to increased precision in holistic care management. Combining conventional data sources with data from previously untapped data sources such as electronic health records, wearables, social determinants, social media, genetics and diagnostics creates new possibilities for understanding the patterns, relationships, and predictors of wellness and health. Keep reading this e-book to discover how health care leaders are generating new opportunities for innovation and transforming how care is delivered.
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SAS

The Results Are In: How Reporting and Segmentation Drive Employee Health

Published By: Virgin Pulse     Published Date: Aug 20, 2012
Employee wellness efforts have historically been "one size fits all" -which is ineffective at improving employee health behavior. See how offering a personalized health experience for your employees based on robust data, reporting and segmentation can drive engagement and long-term healthy behavior change.
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wellness, corporate wellness, incentives, rewards, activity, health, fitness, motivation
    
Virgin Pulse

Take the Pain Out of Open Enrollment: Using your HRIS to Increase Efficiency

Published By: Epicor HCM     Published Date: Mar 24, 2011
Employees want more information about their benefits. Providing tools and resources to help employees make more informed and personalized decisions about their benefits during open enrollment will create a more satisfied workforce.
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benefits, open enrollment, hcm
    
Epicor HCM

Managing Foreign Cash Flows

Published By: Western Union Business Solutions     Published Date: Jul 26, 2011
In an increasingly interconnected global economy, an effective cash flow management strategy can provide an essential foundation for your company's success in foreign markets.
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money transfer, transfer money, send money, western union money transfer, online money transfer, bill payment, bill payment services, western union prepaid card
    
Western Union Business Solutions

Deliver Extraordinary Customer Service

Published By: Oracle     Published Date: Sep 11, 2012
If an organization can differentiate themselves by providing personalized and rewarding service, they can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life.
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customer service, crm, oracle
    
Oracle

Maximize Your Best Customers With Effective Push Mobile Communications

Published By: Urban Airship     Published Date: Jun 20, 2012
Push is a permission-based, staggeringly powerful mobile customer communication channel. Learn the "7 Rules of Good Push", in this useful primer, from Urban Airship, the world's largest provider of push messaging. A must-read for marketers everywhere!
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push, push communications, push messaging, push notifications, mobile communications, smartphone alerts, smartphone push, push messages
    
Urban Airship

Adobe: 2013 Optimization Survey Results

Published By: Adobe     Published Date: Jun 06, 2013
If you池e a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
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content marketing, digital marketing, online marketing, online marketers, adobe
    
Adobe

Top Testing and Targeting Tips for 2013

Published By: Adobe     Published Date: Aug 22, 2013
Think targeting ticks customers off? Actually, it's quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging. That's why targeted and personalized content is more important now than ever before. Download this paper for 32 insightful tips to help you stay ahed of the competition, so you can make 2013 your most successful and profitable year ever.
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consumer targeting, targeting, brand messaging
    
Adobe

Differentiate your Business with a Cloud Contact Center

Published By: Cisco     Published Date: Feb 23, 2016
Businesses must become agile and provide differentiated service as customer demands and expectations change. Moving beyond simple phone transactions, customers are taking matters into their own hands and turning to their peers, the web and social media to find answers. Contact centers play a major role in determining the customer痴 perception of a company. Often seen as brand ambassadors, agents are the main interaction point for customers. It is therefore critical that they deliver personalized communications in the channels that customers prefer. Businesses should use cloud technology to add multichannel tools and support growing demand for chat, social, SMS and video
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cloud computing, cisco, contact center, best practices, cloud network, storage management, data integration, data quality
    
Cisco

The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014

Published By: Marketo     Published Date: Mar 13, 2014
Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors are stepping up with tooling that enables customer-centric, multichannel, personalized marketing at scale. Companies that have implemented an L2RM automation platform have seen results in both organizational maturity and business impact. According to a Forrester survey, L2RM platform users contribute more to the sales pipeline, have higher levels of process maturity, measure results more holistically and collaborate better with their sales colleagues.
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marketo, forrester, b2b, l2rm, lead to revenue management, revenue management, marketing maturity, process maturity
    
Marketo
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