personalized interactive marketing

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Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing

Published By: Unica     Published Date: Sep 08, 2010
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success.
Tags : 
unica, behavioral analytics, personalized marketing, interactive marketing, lifecycle management, retention
    
Unica

Analyze eBook: Understanding Customer Behavior

Published By: IBM     Published Date: Oct 15, 2013
Understanding customer behavior can be as inscrutable as a foreign language unless you use analytics to decipher it.
Tags : 
ibm enterprise marketing management, emm, predictive analytics, visual exploration, likes and dislikes, collecting customer data, monitor customer behavior, understanding individuals
    
IBM
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