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The Influencer Marketing Manifesto

Published By: Tapinfluence     Published Date: Jul 20, 2016
Why the future of influencer marketing starts with people and relationships not popularity. Together, we studied the state of influencer marketing by surveying marketers and then separately polling influencers to get a balanced view. The insights were compelling. When compared, they were also revealing.
Tags : 
influencer marketing, content marketing, social media, marketing communications, influencers, marketers, site ambassadorships, authenticity
    
Tapinfluence

eBook Webcast for Better Engagement

Published By: ReadyTalk     Published Date: Jul 07, 2016
By now, most people have had the experience of attending a webinar. An attendee logs on, and spends a certain amount of time listening to audio and viewing a slide presentation. It is likely that attendees will interact via online polling and ask questions during the presentation. Hopefully they will leave the experience with a few takeaways. Webinars have proven to be a great marketing tool, as well as a valuable way to connect people in various geographic locations to information. But, how much of the webinar do attendees actually listen to?
Tags : 
best practices, business optimization, business management, productivity, engagement practices, business intelligence
    
ReadyTalk

10 Reasons Why Satisfaction Surveys Don't Fail

Published By: iPerceptions     Published Date: Mar 18, 2008
A response to Chapter 5 (Why Satisfaction Surveys Fail), of Fred Reicheld's "The Ultimate Question", this white paper clearly illustrates the importance of tuning into the voice of the customer.
Tags : 
survey, surveys, poll, polls, polling, customer, iperceptions
    
iPerceptions
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