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Case Study: Improved Customer Communications Processes Case Study

Published By: PitneyBowes     Published Date: Sep 21, 2010
Mailstream Consulting can help drive revenue growth and reduce costs by improving net response and generating process improvements that help eliminate waste.
Tags : 
pitneybowes, net response, pitney bowes management services, postage, mailing services, postal
    
PitneyBowes

An Intelligent Approach to TransPromo

Published By: PitneyBowes     Published Date: Sep 29, 2010
Breakthroughs in relationship marketing are transforming the role of transaction mail-and those who manage it.
Tags : 
pitney bowes, mail, transpromo, openability, postal, customer data integration, production intelligence, marketing
    
PitneyBowes

Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology

Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona
    
SPSS Inc.

Isolation Versus Integration - Making the Move to Cross-Channel Customer Communications

Published By: IBM     Published Date: Aug 21, 2013
In many enterprises, marketing is a multichannel effort that includes a wide range of touch points. The touch points range from websites and email promotions to traditional print advertising, postal mail, and broadcast, and direct sales by phone and in-person sales teams. But too often, each channel works independently, accountable to its own objectives, unaware of the efforts and results made within other marketing channels. As a result, call centers speak to customers without knowing the offers the customers previously accepted or rejected. In addition, emails launch without reference to online promotions and websites present messages that disregard their visitors’ previous contact history.
Tags : 
cross channel marketing, customer communications, interactive marketing, multi-channel marketing, sales, multichannel, communications, email marketing
    
IBM

Growing Your List with Email Append

Published By: TowerData     Published Date: Sep 18, 2008
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
Tags : 
customer acquisition, email marketing, database, email database, leads, lead, towerdata, tower data
    
TowerData
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