ppc campaigns

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Grow your Revenue through Integrated eMarketing Campaigns

Published By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
Tags : 
ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
    
Ensight

Controlling PPC Costs with Negative Keywords

Published By: WordStream     Published Date: May 23, 2013
Most PPC campaigns cost far more than they need to, because advertisers are paying for clicks that never deliver. Some sources estimate that advertisers who use broad phrase match without negative keywords are wasting 30% of their budgets. Read this white paper to learn how to put an end to waste and maximize PPC profits.
Tags : 
wordstream, ppc, negative keywords, ppc costs, negative keyword tool, negative keyword suggestion tool, keyword discovery, find negative keywords, save money on ppc, keyword management
    
WordStream

Tracking Phone Leads: The Missing Piece of Marketing Automation

Published By: Ifbyphone, Inc.     Published Date: Jan 16, 2013
Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate.
Tags : 
call tracking, lead tracking, phone leads tracking, ad tracking, marketing roi, lead attribution, lead generation, inbound phone leads, inbound sales calls, marketing automation, campaign tracking, ivr, lead conversion, lead scoring, crm integration, lead reporting, lower cpl, cost per lead
    
Ifbyphone, Inc.
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