predictive

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Empower Your Consumer Research Department with Predictive Analysis

Published By: SPSS, Inc.     Published Date: Mar 31, 2009
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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spss, american airlines, customer loyalty, maximize revenues, roi, specialized market intelligence, production of information, increased productivity, best practices, statistical analysis, analytical methods, statistics, crm, consumer research, data trends, program macros, research, data management, decision-making
    
SPSS, Inc.

Hard Hat Area: Myths and Pitfalls of Data Mining for Marketers

Published By: SPSS, Inc.     Published Date: Mar 31, 2009
The intrepid data miner runs many risks, including being buried under mountains of data or disappearing along with the "mysterious disappearing terabyte."  This article outlines some risks, debunks some myths, and attempts to provide some protective "hard hats" for data miners in the marketing sector.
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spss, data mining, data miner, data management, business process, best practices, business intelligence, statistics, statistical modeling, algorithms, predictive analysis, data analysis, scalability, optimization, business knowledge, decision-making
    
SPSS, Inc.

Let Customer Feedback Do The Driving and Learn Why

Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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predictive enterprise, spss, enterprise feedback management, efm, customer-driven innovation, crm, customer relationship management, customer experience, consumer behavior, actionable insight, centralized system, feedback programs, push orientation, lifecycle-based approach, customer retention, churn rate, compliance, internal r&d, behavioral data, descriptive data
    
SPSS, Inc.

Mastering New Challenges in Text Analytics

Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs, wikis, e-mails, instant messaging, predictive analytics, bottom up approach, documents, customer relationship management, crm, voice of the customer, competitive landscape, security threats, understanding text
    
SPSS, Inc.

Reduce Churn Through Enterprise Feedback Management and Predictive Analytics

Published By: SPSS, Inc.     Published Date: Mar 31, 2009
Read how Cabelcom recognized the key to tackling churn and was able to identify the point at which customers become dissatisfied with their service.
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spss, cablecom, customer retention, crm, churn rate, reduce churn, predictive analytics, statistics, statistical analysis, cable network operator, tailored marketing, targeted marketing, best-of-breed, data mining technology, customer feedback, customer lifecycle, cross-selling, data management, data analysis, decision-making
    
SPSS, Inc.

The Predictive Enterprise - Whats So Special About It?

Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
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spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel
    
SPSS, Inc.

Empowering the Digital Marketer With Big Data Visualization

Published By: SAS     Published Date: Sep 30, 2014
In this paper – which is based on a webinar hosted by the Direct Marketing Association (DMA) and sponsored by SAS – we will take a look at how these technological advancements can enable you to become more predictive and prescriptive in your digital and integrated marketing efforts.
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sas, direct marketing association, integrated marketing efforts, digital marketing efforts, networking, business technology
    
SAS

IBM powers predictive sales analytics with the help of Sugar

Published By: SugarCRM     Published Date: Jan 20, 2015
After an initial rollout to more than 45,000 sales users, IBM wanted even greater insights. Thanks to the high usability of Sugar, IBM was able to increase sales data quality - which has gone on to power predictive sales analytics. Learn how IBM and SugarCRM are driving more effective sales teams.
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sales analytics, data quality, sales, high usability, enterprise applications, data management
    
SugarCRM

Value of Social Data

Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
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social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management, social relationship management, marketing and technology collaboration, cmo and cio relationship, customer insight, customer experience, knowledge management
    
Oracle

Transform backup and recovery: HP StoreOnce and HP Data Protector

Published By: HP     Published Date: Aug 08, 2014
When you have voluminous data sets growing at an unabated rate, in formats that are unique and complex, how do you address your backup and recovery needs? While relying on traditional backup and recovery solutions can complicate matters, a better approach is to use a solution that enables your IT organization to make decisions that are more intelligent by integrating predictive analysis and an adaptive approach to backup and recovery.
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transform, backup, recovery solutions, lower costs, speed recovery, infrastructure, risk, simplified management, performance, connectivity, enterprise applications, backup and recovery
    
HP

HP 3PAR StoreServ SAN takes on big data

Published By: HP     Published Date: Sep 04, 2014
AgilOne is a cloud-based predictive intelligence company that is experiencing a high growth rate. The company needed to find, and quickly deploy, a scalable storage solution to support its big data performance and future scalability requirements. Today, utilizing its 3PAR StoreServ storage solutions, AgilOne boasts a lower cost per terabyte, higher efficiency, and the ability to rapidly accommodate its new customers.
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3par, agilone, cloud, intelligence, storage, solution, data, scalability, data management, business technology
    
HP

Decoding Predictive Marketing: An Introductory Guide to Marketing's Next Frontier

Published By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
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lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management, lead prioritization, lattice engines, demand generation, lead qualification, qualifying leads, score leads, lead score
    
Lattice Engines

The Definite Guide to Predictive Marketing

Published By: Sailthru     Published Date: Jul 01, 2015
The ability to know the next action of an individual customer is gold, quite literally, as this knowledge translates directly into revenue. True predictive intelligence has arrived, and it’s one of the most incredibly exciting advancements in modern marketing. With good reason given that for many brands as much as 95% of future revenue comes from a mere 5% of customers! But with any major advancement, messaging landmines threaten a marketer’s ability to identify the technologies that can actually deliver on the predictive promise.
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ecommerce, publishing, data science, predictive marketing, customer experience, personalization, marketing, strategy, technology
    
Sailthru

Giving Customers What They Want: Personalized and Predictive Brand Experiences

Published By: CrowdTwist     Published Date: Apr 16, 2018
In order for brands to compete and provide the level of personalization consumers have already come to expect, marketers need to work quickly to develop competencies around their abilities to collect contextual and anticipatory insight and meet customers in the moments that matter most to them. Now is the time for marketers to invest in technology that supports data capture, segmentation, predictive analytics, and machine learning. With these capabilities in place, brands should be on track to build rich first party profiles of customers across all channels and maximize customer lifetime value by creating relevant experiences at all stages of the customer lifecycle.
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customers, predictive, branding, consumers, competition, lifecycle
    
CrowdTwist

How Analytics Bring Organizations Closer to Their Customers

Published By: IBM     Published Date: Feb 10, 2014
The closer your organization gets to your customers, the more successful it will be. Learn how to take customer relationships to a new level of intimacy using a combination of business intelligence and predictive analytics software.
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ibm, king fish media, business analytics, insights, business intelligence software, analytics quotient, roi, predictive analytics, customer behavior, customer intimacy, data warehousing, it management, customer relationship management, analytical applications, business intelligence, business technology
    
IBM

Five Steps to Improving Business Performance through Customer Intimacy

Published By: IBM     Published Date: Feb 10, 2014
Customer Intimacy has become an essential driver for company success.In this white paper, you’ll learn how customer intimacy can be implemented at your organization in five practical steps.
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ibm, business analytics, customer analytics, crm, customer service, customer intimacy, cem, enterprise feedback management, data warehousing, insights, predictive analytics, performance management, it management, customer interaction service, customer relationship management, customer satisfaction, business technology
    
IBM

Driving Operational Excellence with Predictive Analytics

Published By: IBM     Published Date: Feb 10, 2014
Manage physical and virtual assets, maintain your infrastructure and capital equipment and maximize the efficiency of your people, processes and assets with predictive analytics.
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ibm, ibm business analytics, operational analytics, predictive maintenance, insights, data analysis, roi, operational value cycle, ibm spss, asset management, infrastructure management, it management, knowledge management, analytical applications, business intelligence
    
IBM

We Used to Schedule Repairs, Now We Predict Them

Published By: IBM     Published Date: Feb 10, 2014
Predictive maintenance taps into the sets of structured and unstructured data that organizations already have available.
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ibm, business analytics, operational analytics, predictive maintenance, predictive analytics, data analysis, efficiency, roi, infrastructure mangamenet, knowledge management, analytical applications, business intelligence, business technology
    
IBM

Predictive Maintenance: Analytics Helps a Car Company Reduce Repairs

Published By: IBM     Published Date: Feb 10, 2014
A car company thought they had a problem with their brake lights. Predictive analytics helped reveal the true culprit.
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ibm, ibm business analytics, operational analytics, predictive maintenance, insights, data analysis, roi, asset management, detection, maintenance, operations, it management, analytical applications, business technology
    
IBM

Operational Insight for Running IT at the Speed of Business

Published By: IBM     Published Date: Mar 07, 2014
8 to 10 page Analyst Whitepaper by Ptak / Noel addressing the need for IT to bring Analytics technology to IT to help them be more proactive, predictive providing faster mean time to repair. This paper will also explore how IBM is helping customers with it's new IT Analytics platform that offers Search, Predict and Optimize capabilities.
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ibm, big data, operational insight, it analytics, optimize capabilities, predict capabilities, it management, content management system, business technology
    
IBM

Consolidated Communications Holdings, Inc.

Published By: IBM     Published Date: Mar 07, 2014
2 Page Written Case Study on Consolidated Communications that discusses the challenges they were facing and how IBM's Predictive Insights capability helped them find problems in their network infrastructure before they actually occurred.
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consolidated communications, ibm, predictive insights, infrastructure, problem solving, network, business continuity, disaster recovery, analytical applications, business intelligence, business technology, cloud computing
    
IBM

10 Reasons to Consider Marketing Automation

Published By: Marketo     Published Date: Jul 12, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo

Predictive Threat and Risk Management Meeting the Challenges of a Smarter Planet

Published By: IBM     Published Date: May 07, 2015
Learn how to build a proactive threat and fraud strategy based on business analytics. You’ll see extensive examples of how organizations worldwide apply IBM Business Analytics solutions to minimize the negative impact of risk and maximize positive results.
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business analytics, risk management, threat management, fraud, proactive threat, analytics solutions, reduce exposure, reduce threats, intrusion prevention, security management, vulnerability management
    
IBM
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