programmatic

Results 26 - 50 of 65Sort Results By: Published Date | Title | Company Name

Smart Market eBook: The Value of Being Seen - A Guide to Digital Advertising Viewability

Published By: Turn     Published Date: Mar 09, 2016
Read this eBook to find out how you can effectively build viewability into a digital campaign strategy.
Tags : 
programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
    
Turn

Smart Market eBook - Building Audience-First Digital Marketing Strategies

Published By: Turn     Published Date: Mar 09, 2016
In this eBook, you'll learn how to reset your channel-first marketing strategy to put your audience first, delivering the right message at the right time in the right way. Discover new ways to reach your audience across channels and test your marketing-first quotient.
Tags : 
programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics
    
Turn

Smart Market eBook - Redefining Measurement from Awareness to Conversion

Published By: Turn     Published Date: Mar 09, 2016
From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.
Tags : 
programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics
    
Turn

Smart Market eBook - Brand Protection

Published By: Turn     Published Date: Mar 09, 2016
No marketer wants to risk the integrity of their brand by displaying ads in unsafe locations. In the great cross-channel chase for customers, advertisers want to engage target audiences in as many contexts as possible – across devices, media, and ad formats. Find out how the right brand safety tools can help your navigate this complex landscape, and deliver the right creative in the right context, every time.
Tags : 
programmatic, ebook, brand protection, brand safety, omnichannel advertising, multichannel advertising, dsp, demand side platform
    
Turn

Advertising Intelligence Report - Globalizing Markets, Growing Opportunities

Published By: Turn     Published Date: Mar 09, 2016
In this Advertising Intelligence Report, you'll learn how to accurately analyze competition within markets and apply that knowledge to your next media buy.
Tags : 
programmatic, advertising intelligence, competition analysis, dsp, demand side plattorm, multichannel advertising, multichannel advertising
    
Turn

The Viewability Conundrum - What's the Real Value of Being Seen?

Published By: Turn     Published Date: Mar 09, 2016
This webinar will look at how a smart approach to viewability can drive better campaign results and optimize marketing ROI. Guest speaker Susan Bidel of Forrester Research and Lori Gubin of Turn will examine how viewability can support digital branding in display and video, where viewability fits in the spectrum of brand metrics, and how advertisers can avoid common viewability-related pitfalls.
Tags : 
programmatic, video advertising, impression quality, dsp, demand side platform, viewable campaigns, viewability, measurement
    
Turn

Brightroll DSP

Published By: Oath     Published Date: Nov 28, 2017
The Brightroll DSP provides a scalable native solution that allows advertisers to tap into an immersive omni-channel experience across screens and publishers. Combine real-time programmatic insights with premium, native ads to efficiently reach the right person, at the right time, with the right context, at scale.
Tags : 
    
Oath

Get to Know Native from a Programmatic Perspective

Published By: BrightRoll Exchange     Published Date: May 09, 2017
Get the most value from each native ad impression. Here’s why you should combine programmatic with native placements
Tags : 
native advertising, native ads, promgrammatic ad buying, programmatic advertising, native programmatic ad buy, sponsored content, sponsored ads, premium ads
    
BrightRoll Exchange

Best Practices for Using Second- and Third-Party Data

Published By: Adobe     Published Date: Sep 23, 2019
Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. • Define your team’s goals for customer data. • Take inventory of your first-party data. • Explore use cases for second- and third-party data. • Finding the best data providers. • Combine your first, second, and third-party data. • Case Study: MGM drives programmatic campaign results with third-party data. Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.
Tags : 
    
Adobe

The Battle for CX: Essential Traits of a Digital FSI Leader

Published By: Adobe     Published Date: Sep 23, 2019
1. This “how-to” explore-stage content helps advertisers that are either expanding or planning to expand their cross-channel coverage. The content addresses an advertiser pain point, which is the need to reach new prospects and engage them while they increasingly access content across fragmented and emerging media. 2. The advertiser challenge is to evaluate and select new, niche channels to reach their prospects and seize opportunities, but those channels may have low inventory, an ecosystem in flux, and added complexity to put in the balance. This content handholds advertisers in the face of this challenge and capture the opportunities with our SME-fueled seven steps. 3. Influence expanded use (throughput) of Advertising Cloud among current customers by helping them to activate channels such as DOOH, CTV, and programmatic audio.
Tags : 
    
Adobe

Optimizing the programmatic puzzle

Published By: Adobe     Published Date: Sep 28, 2016
Learn how to use data and technology to simplify, clarify, and maximize your programmatic ad campaigns—so you can create connected, personalized experiences across channels. You’ll find that while data and technology are core to programmatic media buying, using them effectively doesn’t have to be complicated. Read the guide now to discover how to: • Consolidate your data to maximize your ad spend • Simplify search, display, and social campaigns • Deliver real-time, personalized ads with ease
Tags : 
adobe, programmatic, marketing, programmatic ad campaigns, cross channel
    
Adobe

Cross Channel Advertising

Published By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
Tags : 
adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital
    
Adobe

Convergence, collaboration and culture: The evolution of governance, risk and compliance

Published By: IBM     Published Date: Jun 17, 2014
Uncertain times and a volatile economic climate have contributed to an expanding focus on corporate governance, risk, and compliance (GRC) across all industries. As global mandates and compliance directives continue to snowball, organizations are faced with an imminent need to adopt a programmatic approach and tightly integrate risk management initiatives with ongoing business processes. Business intelligence and reporting also provide a powerful mechanism for gaining a deep understanding of key factors that impact corporate performance.
Tags : 
ibm, corporate governance, risk, compliance, grc, erm, risk management, business analytics
    
IBM

State of B2B Programmatic 2016 Research Study Guide

Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
Tags : 
programmatic, digital advertising, b2b marketing, marketing data, marketing automation, customer experience management
    
Dun & Bradstreet

MISSION POSSIBLE: YOUR GUIDE TO PERSONALIZED B2B MARKETING THAT GETS MIND-BLOWING RESULTS

Published By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
Tags : 
digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, customer interaction service, customer satisfaction, marketing automation
    
Dun & Bradstreet

PROGRAMMATIC MATTERS: THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING

Published By: Dun & Bradstreet     Published Date: Oct 26, 2016
After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.
Tags : 
programmatic, digital advertising, audience data, adtech buying, marketing automation, sales automation, business intelligence, collaborative commerce
    
Dun & Bradstreet

Rocket Fuel’s 10 Questions About Programmatic Buying …And The Answers Marketers Need

Published By: Rocket Fuel     Published Date: Jan 28, 2013
This whitepaper explains the fundamentals of programmatic buying, and what it can do to propel your digital marketing. It also explains the key concepts you must understand in order to access the huge profit potential of programmatic buying.
Tags : 
media buying, programmatic buying, real time bidding
    
Rocket Fuel

Mix Optimization Takes Over Planning

Published By: Adobe     Published Date: Jan 12, 2015
The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition.
Tags : 
adobe, marketing, mix, optimization, data, analytics, mix, brands
    
Adobe

IDC Business Value of SDN DC Security Solutions

Published By: Cisco     Published Date: Sep 17, 2015
Cisco's Application Centric Infrastructure (ACI) seeks to address the datacenter operator's need for automated provisioning, programmatic management, and comprehensive orchestration.
Tags : 
datacenter, aci, enterprise, networking, network architecture, network performance, cloud computing, data center design and management
    
Cisco

Die Echte Welt Der Echtzeit-Werbung

Published By: Quantcast     Published Date: Feb 13, 2015
Das Whitepaper „Die echte Welt der Echtzeit-Werbung“ soll Hilfestellung bieten, wie das Ökosystem der Onlinewerbung aufgebaut und wie es entstanden ist. Ebenso werden die Wissenschaft und Technologie hinter Programmatic Advertising kurz erklärt.
Tags : 
rta, rtb, quantcast, programmatic advertising
    
Quantcast

Die Evolution des digitalen Marketings und der Aufstieg von Programmatic Display

Published By: Quantcast     Published Date: Feb 18, 2015
Wie hat die Evolution des digitalen Marketings und der Aufstieg von Programmatic Display die heutige Landschaft der Onlinewerbung geprägt? Diese Präsentation beleuchtet, welche Veränderungen die Onlinewerbung in den letzten 20 Jahren beeinflusst haben – vom ersten statischen Web-Banner bis zu dynamischen, personalisierten Werbemitteln, die über Real-Time-Bidding-Algorithmen ausgeliefert werden. Paco Panconcelli, Managing Director bei Quantcast Deutschland, zeigte die Möglichkeiten von Programmatic Display für Werbungtreibende und Mediaagenturen auf, damit sie das Beste aus der neuen, digitalen Welt herausholen.
Tags : 
quantcast, programmatic display, real-time-bidding, digitalen marketings
    
Quantcast

The Programmatic Pulse

Published By: Chango     Published Date: Nov 10, 2014
See why everyone’s raving about programmatic in our rad report. Get your FREE copy today!
Tags : 
programmatic advertising, programmatic buying, real-time bidding, retargeting, remarketing, programmatic whitepaper, retargeting whitepaper
    
Chango

Going Global: Programmatic Audience Development Around the World

Published By: Quantcast     Published Date: Jan 07, 2015
This white paper, published in partnership with the Interactive Advertising Bureau, will explore and present a snapshot of how publishers, marketers and technologists are “going global” in their practice of programmatic audience development across each of 12 markets. Conclusions are derived through a combination of survey and interview data— encompassing feedback from more than 200 executive-level leaders in the Americas, Europe, Africa, Asia, Australia and the Middle East.
Tags : 
programmatic audience development, marketing solutions, global marketing, audience culture, global branding
    
Quantcast

Webinar: Crash Course in Real-time Advertising

Published By: Quantcast     Published Date: Jan 25, 2016
With the onset of programmatic buying and real-time media, it is possible to run more targeted advertising than ever before. To effectively leverage these new technologies to drive the best performance and ROI, it's essential to understand how the real-time advertising ecosystem is evolving.
Tags : 
real-time advertising, programmatic buying, real-time media, targeted advertising, roi
    
Quantcast

Trending Now: Programmatic for Branding

Published By: Quantcast     Published Date: Feb 27, 2015
Did you know that “Programmatic” was voted the Association of National Advertisers’ marketing word of the year in 2014? Over the past few years, programmatic has transformed digital marketing by bringing efficiency and scale to the online advertising ecosystem. Read this white paper to learn how programmatic can help you make the most of your digital branding efforts. Download now!
Tags : 
online advertising ecosystem, programmatic branding, digital branding, marketing trends
    
Quantcast
Start   Previous    1 2 3    Next    End
Search      

Add Research

Get your company's research in the hands of targeted business professionals.