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The New Customer Journey is Just Beginning

Published By: Progress     Published Date: Jan 22, 2019
The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the customer experience. As a result, brands may not be making the most of their customer experiences.
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Progress

5 Reasons Why Size Isn't Fit How to Build Shopper Confidence

Published By: FitsMe     Published Date: Mar 30, 2017
Consumers want the right fit, every time. 83% of shoppers regard shopping online as a gamble and 6 out of 10 explore different sizes when deciding on a purchase. Distinguish size from fit and adapt your online strategy and build shopper confidence in your brand.
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FitsMe

Imperfect Fit and the $100 Billion Cost of Returns

Published By: FitsMe     Published Date: Mar 31, 2017
Returns are a huge expense for online retailers in the U.S. costing a total of $107 billion lost in returns a year. In 2015, shoppers in the US returned 30% of all apparel and footwear items purchased online, with a small number of logistic firms handling the majority of these returns.
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FitsMe

Total Cost of Ownership: Direct, Indirect and Post-Purchase Costs

Published By: Madden Communications     Published Date: Sep 28, 2017
More sales. Cost efficiency. Higher profits. – Every marketer wants these, but over-emphasizing unit cost of POP materials over the total cost of production makes them miss out on chances to achieve them. Taking a Total Cost of Ownership (TCO) approach to supply chain management for brand activations enables marketers to grow their business more quickly and profitably. It entails, however, embracing new ways of thinking that can involve “unlearning” the status quo. This piece looks at factors comprising the three main categories contributing to Total Cost of Ownership: Direct Costs, Indirect Costs, and Post-Purchase Costs.
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Madden Communications

Create the future of transportation and mobility experience

Published By: Dassault Systèmes     Published Date: May 09, 2018
Technology is transforming mobility and vehicle ownership. To be a game-changer in the transportation and mobility market, organizations must anticipate customer expectations and deliver compelling experiences. • Help my customers experience the future: Digitization, VR and interactive experiences show consumers benefits before they are on the road. • Give my customers enhanced levels of customization: Vehicle personalization transforms a product purchase to a multi-dimensional experience. • Streamline my product development processes: Innovation increases product diversity while reducing development time and costs. • Keep me up to speed with new mobility solutions: Organizations must be open to change in imagining how to go from point A to B. • Prepare me for the shift to Mobility as a Service: MaaS is already affecting transportation and pressuring margins for conventional car manufacturers. I invite you to download your targeted industry analysis and uncover the expectations to tak
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Dassault Systèmes

Mobile Engagement: Proactively engage visitors whenever, wherever, on any device

Published By: LogMeIn     Published Date: Feb 27, 2018
The rise of mobile devices have changed the way we communicate, the way we work, and the way we shop. Mobile devices give power to the consumers. Constant connectivity allows for easy access to endless information providing customers with multiple purchase options. In eCommerce, mobile shopping is sharply rising. According to Forrester, 29% of all U.S. eCommerce transactions will occur on a tablet or mobile phone this year, totaling $114 billion. By 2018, that percentage will rise to 54% of the total $414 billion in eCommerce sales.i All of this information points to the fact that mobile is not just a trend, it's a reality. A reality that forces businesses to change the way they engage with their customers.
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mobile, applications, reporting, deployment, chat, device
    
LogMeIn

The One-and-Done Buyer Problem

Published By: Bluecore     Published Date: Nov 13, 2018
DON’T LET ONE-TIME BUYERS BECOME ONLY-TIME BUYERS One-time buyers are retail gold: They present an incremental revenue stream and a chance to foster valuable new customer relationships. But while that first purchase is an achievement and the mark of a strong customer acquisition program, what comes after that first purchase is just as important. And for most retailers, it’s what comes after that presents the biggest problem.
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retail marketing, marketing roi, customer retention
    
Bluecore

Gen Z Insights: 2018 Retail Trend Report

Published By: UNiDAYS     Published Date: May 21, 2018
Already reshaping politics and the workforce – not to mention the commercial world – Gen Z is an economic force to be reckoned with. Read up on the retail trends they’re instigating in this new report. And get a jump on the competition.
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retail, trends, youth, gen z, shopping, marketing, loyalty, affinity, brand, millennial, shopper, social media, path to purchase, digital, community platform, affiliate marketing, in-store, discounts, content
    
UNiDAYS

Test and launch effective ads

Published By: Qualtrics     Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver. With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing. As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts. Ad testing gives you the following benefits: • Predict the effect on purchase intent • Make informed go or no-go decisions on a specific ad launch • Understand how your brand is perceived • Get the highest ROI from your ad spend Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
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Qualtrics

How to drive profits with customer segmentation

Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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Qualtrics

Why E-Commerce and Charitable Giving are on a Parallel Path Forward

Published By: Children's Miracle Network Hospitals     Published Date: Apr 02, 2019
With online purchases projected to account for more than 12% of consumer spending by 2020, e?commerce is no longer a differentiator—it’s a requirement. Download this trend report to see how empowering customers to give back online can set your business apart in an increasingly crowded space.
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ecommerce, online purchases, childrens miracle network hospitals
    
Children's Miracle Network Hospitals

How To Win Fans & Influence Purchases: The Low-Down On Influencer Marketing

Published By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
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instagram, social media, brand ambassador, micro-influencer
    
Curalate

Communication Intelligence: IP Interoperability and Collaboration Solution

Published By: Cisco     Published Date: Jan 21, 2015
Everyone should be able to communicate from any device - especially in an emergency situation. The Cisco IP Interoperability and Collaboration Solution (IPICS) brings this capability to ANY organization without anyone having to purchase new or unique devices. In this clip we build a fully functional network on set to see exactly how this works, even using an iPad to communicate to a hand held radio.
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cisco, ipics, interoperability, collaboration, solution, device, emergency, intelligence, network security, remote network management, network security appliance, cloud computing, data center design and management
    
Cisco

The Commerce Marketer's Guide to Turning Shoppers into Buyers

Published By: Bronto     Published Date: Jul 19, 2017
With the exponential growth of internet marketing and online advertising, the customer's journey to making a purchase has grown longer, often including a mrylad of touch points along the way. Whether they begin with a direct search or visit a website via a paid advertisement, the modern shopper takes far more time to explore their options and do their research before buying. Lets take a closer look at three common stages of today's buying journey and solutions for effectively managing each one.
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online advertising, internet marketing, online shopping, mobile shopping, customer loyalty, brand loyalty, loyalty program, shopping incentive, consumer behavior, retail
    
Bronto

Top 10 Questions to Ask Before Purchasing Video Conferencing

Published By: LifeSize, a division of Logitech     Published Date: Nov 01, 2010
Before you purchase a new video communications system, it helps to think through a few key points which is found in this white paper.
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lifesize, video conferencing, multimedia presentation, productivity, high definition, ip networks, ip telephony, customer interaction service, customer relationship management, customer satisfaction, customer service, voice recognition, voice over ip
    
LifeSize, a division of Logitech

Meeting the Changing Challenges of Hiring and I-9 Compliance

Published By: JobApp     Published Date: Jul 26, 2012
Experts say an automated I-9 management solution can greatly reduce the risk of fines and penalties resulting from audits. But many purchasers believe false myths about the systems, and not all systems are created equal.
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jobapp, form i-9, paperless, onboarding, automated i-9 management
    
JobApp

How to Improve Your Total Cost of Ownership With SaaS - Based Budgeting

Published By: Adaptive Planning     Published Date: Sep 16, 2013
Learn how to improve your total cost of ownership by implementing SaaS-Based Budgeting and how it will eliminate the need for your organization to purchase, deploy, and maintain IT infrastructure or application software.
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software delivery, saas, software applications, it infrastructure, applications, solutions, technlogy
    
Adaptive Planning

The Definitive Guide To Customer Nurturing

Published By: Marketo     Published Date: Mar 23, 2015
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with buyers cross-channel and throughout the buyer journey—addressing the gap in time between when a customer first interacts with you and throughout the buyer journey, before a customer purchases, after they purchase, and to drive repeat purchases.
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marketo, customer nurturing, customer engagement, lead nurturing, customer nurturing strategy
    
Marketo

Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality

Published By: Adobe     Published Date: Mar 03, 2017
By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world. Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn: • Six ways to delight viewers with virtual and augmented reality enhanced experiences • Untapped opportunities in the evolving VR and AR landscape, and how to monetize them • Key Adobe investments that will enable end-to-end video delivery in VR and AR
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virtual reality, augmented reality, monetize vr and ar, video delivery, adobe primetime, business technology
    
Adobe

Increasing Repeat Purchase Rates

Published By: Sailthru     Published Date: Apr 28, 2016
Increasing Repeat Purchase Rates: A High Impact Strategy Guide for Fashion, Apparel and Specialty Retail Brands Download this best practice guide on increasing repeat purchase rates to learn: - The top high-impact strategies that will drive repeat purchase rates and customer lifetime value - The priority tactics to test and deploy in order to put strategy into action - The frameworks you need to properly measure and drill-down into your business’s repeat purchase rates
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sailthru, retail, strategy guide, repeat purchase rate, customer lifetime value, sailthru customer retention cloud, customer relations, customer interaction service, customer relationship management, customer satisfaction, customer service, customer experience management
    
Sailthru

Increasing Repeat Purchase Rates

Published By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat purchase rates to learn: -The top high-impact strategies that will drive repeat purchase rates and customer lifetime value -The priority tactics to test and deploy in order to put strategy into action -The frameworks you need to properly measure and drill-down into your business's repeat purchase rates Who should download: -Directors of CRM & Customer Retention -Digital Marketing Managers -Email Marketing Managers
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salethru, digital, online retail, retail, purchase rates, marketing, email marketing
    
Sailthru

How Millennials Make Purchase Decisions Today

Published By: Affirm     Published Date: Sep 16, 2015
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. Selling to Millennial consumers requires knowing these factors – and acting upon them. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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purchase decisions, purchasing power, millennial consumers, customer loyalty
    
Affirm

How Tradesy Increased Their Conversion Rates by 14%

Published By: Affirm     Published Date: Jan 22, 2016
Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.
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affirm, tradesy, financing, user experience, revenue, ecommerce, purchase, enterprise applications, business technology
    
Affirm

Understanding Advanced Analytics to Build a Stronger Customer Experience

Published By: Microsoft     Published Date: May 16, 2016
In this eBook, we cut through the hype about advanced analytics and present it in a straightforward, actionable way that shows how it leads to value and a competitive advantage for retailers.
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advanced analytics, iot, internet of things, microsoft, customer experience, consumers, retailers, purchase path, personalized service
    
Microsoft
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