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5 Ways to Empower Brand Advocates

Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype

Group. Mind. Set: How Group Dynamics Impact B2B Decisions

Published By: gyro     Published Date: Feb 01, 2019
Influencing the five-plus decision-makers responsible for a major business-to-business purchase decision can feel like an impossibility. B2B Marketing, in conjunction with leading full-service global B2B agency gyro, set out to find the truths about today’s group dynamics.
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b2b decision making, gyro, advertising, b2b marketing
    
gyro

The Business Case for Humor in B-to-B: Serious Research on Comical Advertising

Published By: gyro     Published Date: Feb 01, 2019
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
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advertising, humor, qualitative research, quantitative research, b2b advertising
    
gyro

How to Choose a Benefits Data Partner: Your Comprehensive Guide

Published By: Artemis Health     Published Date: Feb 05, 2019
The most expensive software you’ll ever purchase is the software that no one uses. Are you interested in adding a benefits data platform to your HR stack, but you don’t know where to start? This whitepaper will act as your comprehensive guide. • Learn what great benefits data partners offer for services and support • Understand the key features and functionality you should look for • Discover the evaluation criteria that will ensure a successful partnership
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Artemis Health

Shorten Your Sales Cycle with Better Deal Reviews

Published By: Lucidchart     Published Date: May 16, 2019
The sales industry has changed dramatically. Because prospects are more informed and more people (6.8, on average) have to sign off on a single purchase, sales reps have may find it difficult to close deals on their own. Cue the deal review. When executed correctly, deal reviews give sales reps that support they need—these meetings bring cross-functional teams together and leverage everyone’s experience and connections to move the account forward and shorten the sales cycle. When executed poorly, deal reviews reveal no new insights and waste time better spent on revenue-generating activities. In this e-book, you’ll learn how to standardize your deal reviews so they are efficient and insightful every time. Apply these strategies to: Quickly bring everyone up to speed on a deal’s status. Ensure that sales reps consistently provide the right information. Make sales reps more accountable for action items agreed upon in the deal review. Leverage executive connections.
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Lucidchart

Your Local Customers Are Talking About You

Published By: Uberall     Published Date: Oct 08, 2018
Research shows that today’s in-store purchases tend to begin and end online. Even ready-tobuy consumers research online for nearby stores, go in-store to buy, and often leave a review about their experience. In turn, those reviews influence the purchasing decisions of your future customers. This makes it crucial for businesses to have a voice in those conversations, monitoring and responding to reviews and comments.
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customer, store, consumer, business, read-to-buy, local marketing, reputation management
    
Uberall

7 Ways To Win More Mobile Shoppers

Published By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
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mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
    
Uberall

Super Penthouses: The Epitome of Luxury Homes

Published By: List Sotheby's International Realty, Singapore     Published Date: Jun 26, 2019
Citadel-founder Ken Griffin lit up the luxury residential sector in January 2019 when he bought a super penthouse in New York City for US$240 million. This purchase followed another acquisition he made in London in which he forked out US$122 million for a 200-year old house overlooking London’s St James Park. These ultra-high-net-worth (UHNW) buyers, local or foreign, are chief executive officers (CEOs) of tech companies or investment funds, and chairmen of major multi-national corporations (MNCs). They are also collectors of trophy assets who go for nothing less than the best-in-class attributes such as location, size, views, privacy, luxurious furnishings, and architectural merit. Trophy real estate is the ultimate collectible treasure. Like buying a prized sports car or a high-value masterpiece of art, trophy residences can ignite the desires of the UHNW individuals. As such, many developers of ultra-luxury properties have conceived collectible concepts right from the planning
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List Sotheby's International Realty, Singapore

A Full Introduction to Star Match

Published By: AppZen     Published Date: Aug 02, 2019
Go beyond just matching invoices, receipts and purchase orders Identify duplicates Check prices and payment terms Enforce discounts Highlight compliance issues Validate contractor activity Discover fraud Confirm fulfillment of goods and services
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AppZen

14 Reasons Why Placing Purchase Orders is so Important

Published By: Brightpearl     Published Date: Nov 19, 2012
If you're frequently purchasing new stock from vendors and fulfilling multiple orders yourself every day then it is essential that you have a good purchasing process in place. Read on to learn 14 reasons why placing purchase orders are so important.
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brightpearl, placing purchase, orders, order purchase, process management, business technology
    
Brightpearl

Entrust IdentityGuard Cloud Services SSL: Centralized Management of Digital Certificates

Published By: Entrust Datacard     Published Date: May 15, 2014
Managing the purchase, deployment, renewal and expiry of digital certificates for multiple Web servers, purposes and users — sometimes in many different locations — can be time-consuming and costly. Entrust IdentityGuard Cloud Services SSL is a self-service application designed to streamline certificate management while providing secure certificates from a trusted brand in online security.
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entrust, ssl, ecommerce, extended validation, digital certificates, web servers, identityguard, cloud, networking, it management
    
Entrust Datacard

Entrust IdentityGuard Cloud Services SSL: Centralized Management of Digital Certificates

Published By: Entrust Datacard     Published Date: Jul 21, 2014
Managing the purchase, deployment, renewal and expiry of digital certificates for multiple Web servers, purposes and users — sometimes in many different locations — can be time-consuming and costly.
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identity guard, cloud service, ssl, management, digital certification, multiple web servers, self-service, security
    
Entrust Datacard

The Economics of Networking

Published By: PC Mall     Published Date: Oct 12, 2011
85% of networking costs are incurred after the initial equipment purchase. Join Cisco to hear how a next generation network can reduce network TCO and free up precious IT resources to drive innovation across your business.
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cisco, pc mall, technology, economics, networking, tco, business, business intelligence, business management, business technology, virtualization, cloud computing
    
PC Mall

CRM Comparison Chart - Compare Top 19 CRM Brands In USA

Published By: CompareBusinessProducts     Published Date: Dec 06, 2010
Get a quick start on your CRM purchase by researching the important issues and factors for your organization. This chart compares the 19 leading CRM products in the market today.
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comparebusinessproducts, crm comparison chart, customer relationship management, integration, application integration, customer interaction service, customer satisfaction, customer service, ebusiness
    
CompareBusinessProducts

Rethinking Abandonment - Not Always So Bad!

Published By: SeeWhy     Published Date: Nov 28, 2011
Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.
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seewhy, abandonment, marketing, conversion, marketing research, purchase, customer
    
SeeWhy

Live Chat Effectiveness

Published By: LogMeIn     Published Date: Jan 15, 2014
Today’s consumer is almost ambivalent when it comes to customer service channels; this generation of shoppers simply wants service their way. Take a look at the 2013 survey of internet shoppers.
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logmein, live chat, e-tailing, multichannel communications, live chat best practices, channel usage, channel satisfaction, chat frequency, social media, retailer response time, proactive chats, chat receptiveness, chat session, success factors, customer satisfaction, chat availability, influence on purchase, best practices, business intelligence, call center management
    
LogMeIn

2013 Live Chat Effectiveness Report

Published By: join.me     Published Date: Jan 29, 2014
Built on the results of an annual survey of Internet shoppers worldwide, the 2013 Live Chat Effectiveness report outlines Internet shopper communication and purchasing behavior and preferences. The report includes findings specific to live chat technology, as well as other engagement channels, such as phone, email and social media. In this year’s report, we explore how Internet shoppers use these various channels to inform purchase decisions and seek help from customer service. Readers will learn the channels that shoppers prefer in given scenarios and how to prepare their teams for optimal engagement.
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live chat report, social media, purchasing behavior, logmein, internet shoppers, optimal engagement, wireless communications, telecom
    
join.me

The Gaping Hole in your B2B Marketing Automation

Published By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
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b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls
    
Invoca

Top Considerations for a Unified Communications Purchase

Published By: Cisco     Published Date: Jan 20, 2014
Top Considerations for a Unified Communications Purchase
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cisco, unified communications, voip, it management, cloud computing
    
Cisco

A Total-Cost-of-Ownership Comparison for Unified Communications and Collaboration

Published By: Cisco     Published Date: May 15, 2015
Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow the organization to make simple but rewarding changes in the future. Technology must support changes that occur in a business without increasing the risks associated with providing excellent customer service, engaging with suppliers, and conducting many common business processes.
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communications, collaborations, cost of ownership, videoconference, cisco, ebusiness, enterprise resource planning, enterprise software, return on investment, sales & marketing software, video conferencing, workforce management, collaboration, collaborative commerce
    
Cisco

The Secure Cloud: What's Driving the Purchase of Cloud Security Technologies

Published By: QTS Data Centers     Published Date: Apr 28, 2015
In this white paper, 451 Research looks into the cloud to see what’s driving the purchase of cloud security technologies.
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cloud security, macro trends, budget trends, compliance, security pain points, networking, security, it management, wireless
    
QTS Data Centers

HP Haven: See the big picture in Big Data - Know your customers better with targeted merchandise

Published By: HP     Published Date: Jan 20, 2015
There are many new ways Big Data analytics can significantly boost marketing and promotional efforts through real-time and historical analysis of online data, such as clickstream or purchase transactions. Unstructured data based on social media—even photos and video—offers enormous potential when analyzed with the right tools.
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big data, hp haven, scalable, secure data platform, ecosystem, security
    
HP

ROI Report: Cost Savings & Benefits of Using Polycom Voice Solutions with Office 365 Cloud PBX

Published By: Polycom     Published Date: Dec 18, 2017
Learn how one organization with Polycom voice devices and Microsoft Office 365 realized a 109% risk-adjusted ROI and benefits of $1.6M over three years. By deploying Polycom voice solutions for Microsoft Office 365, an engineering firm was able to realize: $1.6M in total risk-adjusted benefits $1M in incremental revenue with more billable hours $537k in improved productivity $74k in phone purchase and installation cost savings $14k in employee relocation cost savings Learn more about the business benefits and cost savings attributed to Polycom voice solutions for Microsoft Office 365. The Total Economic Impact Of Polycom Solutions For Microsoft Office 365, a commissioned September 2016 study conducted by Forrester Consulting on behalf of Polycom and Microsoft.
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forrester, microsoft, polycom, communication integration, voice solutions, office 365, cloud pbx
    
Polycom

Real Time Deal Structuring - Auto

Published By: FICO     Published Date: Nov 10, 2015
When car dealerships have interested customers who are ready to purchase vehicles, nothing is more frustrating than struggling to structure the right deals—ones that maximize profitability, fit the risk parameters of the lender and satisfy buyers. This was the challenge for a large auto finance company, which was forced to reject too many prospective buyers who could have been profitably financed if the deals had been structured properly.
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deal structure, auto, financing, profitability
    
FICO

How to Create a No-questions-asked Expense Policy for All

Published By: Concur Technologies     Published Date: Nov 30, 2015
Your company is made up of many different types of people who have different ideas about what is fair and reasonable. Ultimately, those purchase decisions can directly impact your company's overall cash flow. Download this guide to learn how to create a T&E policy that will satisfy everyone.
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expense, policy, cash flow, t&e, purchase
    
Concur Technologies
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