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5 Ways Marketing Automation Can Help Your Enterprise Grow

Published By: Marketo     Published Date: Jun 04, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that businessóand those relationshipsóover time. The cornerstone of building your digital competitive advantage is an engagement marketing platformóa marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competitionóeven those with a much bigger presence and budget.
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Marketo

Dynamic Virtual Storage with EqualLogic

Published By: Dell Windows Server     Published Date: Jan 16, 2009
The Dell EqualLogic™ PS Series is fundamentally changing the way enterprises think about purchasing and managing storage. Built on breakthrough virtualized peer storage architecture, the EqualLogic PS Series simplifies the deployment and administration of consolidated storage environments.
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dell, dell equallogic, virtual storage, storage management, storage purchase, peer storage architecture, consolidated storage environments, storage, storage virtualization, service oriented architecture
    
Dell Windows Server

Satisfaction guaranteed: why a little reassurance goes a long way in e-commerce

Published By: Symantec     Published Date: Feb 04, 2015
Seventy percent of Americans are seriously concerned about identity theft. More than two thirds of online shoppers donít complete their purchase because of price. In the world of e-commerce, you need a targeted marketing strategy to ensure youíre offering customers the reassurance and guarantees they need to browse and buy confidently. Symantecís Norton Shopping Guarantee gives you just that. Online stores are seeing a dramatic return on investment when they use it. For merchants and customers alike, itís satisfaction guaranteed.
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e-commerce, identity theft, targeted marketing strategy, reassurance and guarantee, return on investment, security
    
Symantec

How to make summertime shoppers feel safe online and boost your sales at the same time

Published By: Symantec     Published Date: Jun 24, 2015
This white paper illustrates how thereís a better way to inspire consumer confidence and satisfaction, all while increasing conversions, order value, and repeat buyers on your site.
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online security, online shopping, customer trust, sales, online purchases
    
Symantec

Cloud Benefits for the IT Service Management Market

Published By: Salesforce.com     Published Date: Feb 12, 2014
According to Gartner, 50 percent of all new IT service desk tool purchases will utilize the cloud model by 2015. Yet service delivery via the cloud can adversely affect ITís ability to meet an organizationís requirements. The adoption of cloud-based solutions demands that the business take a look at the skills needed for success, the delivery channels that must be realigned, and the potential effects on the business. With these issues in mind, is it worth venturing into the cloud? The market has been and will continue to be inundated with a plethora of IT service management (ITSM) vendors creating solutions dedicated to supporting cloud-based service management. In this article, we discuss why this is the case, as well as the benefits an organization can achieve by moving to a cloud-based environment.
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it service management, cloud platform, collaboration, it service management, saas, it help desk, productivity, it assistance, remedy force bmc, salesforce, employee performance, service management, cloud computing, content management
    
Salesforce.com

Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution

Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital mediaís most effective channels. Inside the inbox, marketers can capture the consumerís undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook ďBeyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel SolutionĒ to learn: ē How to rapidly build an omni-channel solution for your clients ē How AppNexus can help your platform reach your marketerís customers most cost-effectively ē How AppNexus ensures complete security for your clientís CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus

Why Smart Purchasers Focus on Value, Not Price

Published By: Canon Solutions America     Published Date: May 15, 2019
State and local governments can reduce their technology costs by adopting a ďbest valueĒ approach to procurement. This brief focuses on the benefits of best-value purchasing for your agencyís critical print and document management solutions.
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Canon Solutions America

The Digital Transformation Imperative: 3 Benefits to Bringing Your Business Online

Published By: Magento     Published Date: Feb 22, 2018
In the last ten years, the retail industry has seen an incredibly interesting shift. Shopper expectations have evolved and now dictate the way organizations adapt to deliver more personalized, targeted experiences that revolve around speed and efficiency. Dubbed the ďAmazonification of Digital Commerce,Ē this transformation is influencing the way that shoppers and buyers engage with brands. These expectations have transcended B2C transactions: B2B buyers too now demand an easy purchase experience
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Magento

The Happiest Place in DigitalĖ How Consumer Emotion and Opportunity Meet in the Transaction Moment

Published By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But Ė as this study proves Ė the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping Ė the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics ó which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
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transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt

Keystone

Published By: Microsoft     Published Date: Jul 20, 2018
SaaS represents an opportunity for ISVs to fundamentally transform their business to deliver greater value to customers, sell software to a broader range of customers, and streamline their internal operations. The market for software is quickly changing to demand this mode of delivery, as software buyers start considering total ownership costs, ease of use, and flexibility in their purchase decisions. ISVs need to prepare for such a transition. This paper will discuss the benefits that stem from changes to an ISVís business model (how it competes in the marketplace) and operating model (how the ISV executes on its business model) as well as suggestions on how to prepare for a SaaS transition, based on the experience of 20 ISVs who successfully transitioned from a traditional software licensing and delivery model to SaaS.
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Microsoft

Criteria Used by Financial and Corporate Decision Makers to Choose a Vendor

Published By: CFO.com     Published Date: Sep 21, 2011
CFO magazine explored trends in the procurement of technology, financial services and other services by U.S. corporations. The study, "The Senior Finance Team and Corporate Purchasing Decisions: Product and Service Investment Plans, Vendor Selection Process, and the Impact of Media on the Decision Making Process" identifies the extent and types of purchases that companies will make, the role of the finance team in corporate purchasing decisions, the criteria used for vendor selection, and the trends and influence of various types of media on vendor choices.
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cfo.com, technology, financial services, company purchases, vendor selection, media
    
CFO.com

ESG Analyst Report: "Changing the Way You Purchase Storage"

Published By: NetApp     Published Date: Sep 01, 2010
Most organizations are still buying storage based on outmoded ways of thinking. Find out why it's time to modernize your approach and the key criteria you need to consider before making your next IT investment.
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netapp storage, esg, cloud, data center, clustering, storage area networks, storage management, storage virtualization, data center design and management
    
NetApp

IBM Case Study: Customer Engagement through Websphere

Published By: IBM     Published Date: Mar 04, 2009
The traditional view of online transactions is anchored on the idea that online stores are first and foremost a venue for transactions, which, by and large, tend to be tightly structured interactions involving the buyer and the retailer. Within this interaction, the retailer’s key job is to provide customers with the information they need to purchase–such as pricing, product descriptions and orderly merchandising–and to deliver all within the context of a superior customer experience. However, the way customers are seeking and processing this information is beginning to change, and that’s expected to have a big impact on tomorrow’s online experience.
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ibm, online transactions, customer experience, online experience, moosejaw, customer satisfaction, purchasing, ecommerce, enterprise applications, business process management, customer interaction service, customer relationship management, customer service, ebusiness
    
IBM

IBM Websphere: Patricia Seybold Group Report

Published By: IBM     Published Date: Mar 04, 2009
Many of your customers prefer doing business with you online. They go to your Web sites to learn about your products and services, to find products and/or services that address their needs, to configure and price the products and/or service s that they’d like to buy, and to purchase those products and/or services. They also set up and manage accounts with you. When those customers are consumers, we call these activities B2C (business to consumer) ecommerce.
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ibm, ibm websphere commerce, customer service, b2c, business to consumer, ecommerce, b2b, web-sphere commerce saas, ibm omnifind discov-ery edition, value units, ibm websphere commerce, ecommerce, e-commerce, b2c, cross-channel, customer experience, ewebsphere, enterprise applications, customer interaction service, customer relationship management
    
IBM

IBM Pt of View on Desktop of the Future and How to Get Started Today

Published By: IBM     Published Date: Aug 10, 2009
For the last 15 years, most office desktop software has been purchased in a "suite," a set of office productivity applications for word processing, spreadsheets and presentation designed to offer extra value, beyond their purchase price. Other products may include an email client, a browser, a low-end data base product, a forms designer, a forms fill-in product, various publishing aids (templates for both the printed page and the web), collaboration and communication and business contact management.
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desktop, office productivity, word, spreadsheets, presentation, publishing, templates, collaboration, communication, business contact, ibm, empowering people, fill-in, soa, tco, saas, cloud, mash-ups, portal, server infrastructure
    
IBM

Project Liberate Whitepaper: An IBM complimentary Consulting Engagement

Published By: IBM     Published Date: Aug 10, 2009
This whitepaper captures the lessons learned from various Project Liberate engagements worldwide and presents best practices from these case studies as well as advice on negotiating strategies. The information is based on publicly available data sources (which are subject to change as offerings change), customer feedback, and IBM’s own experience in dealing with these offerings. Learn more today!
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ibm, wibm, consulting engagement, customer experience, microsoft enterprise agreement, microsoft enterprise agreements, cal, core client access license, sms, moss, configuration management, mui, product deployment, epp, employee purchase program, epp, hup, enterprise applications, customer relationship management, customer satisfaction
    
IBM

Low Rate Financing: Get competitive rates on virtually every IBM brand

Published By: IBM     Published Date: Aug 31, 2009
Get rates as low as 1.50%* for hardware, and 2.30%* for software, on transactions as low as $5,000
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financing, it solutions, ibm, systems and storage, savings, finance, financing transaction, budgeting, planning, outright purchase, technology requirements, it spending, business intelligence, productivity, spend management
    
IBM

Get a competitive edge. Take a look at how consumers browse, compare and purchase

Published By: IBM     Published Date: Oct 15, 2009
Read the white paper, "Understanding Consumer Patterns and Preferences in Multi-channel Retailing," to see how consumers are filling their baskets, why shoppers change channels and other key findings.
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consumer patterns, preferences, ibm, multi-channel retailing, retailer, shopping frequency, demographics, retail industry, enterprise software, supply chain management, collaborative commerce
    
IBM

10 things you really wished you had known about PDF Security, but they didn't tell you!

Published By: LockLizard     Published Date: Jun 10, 2009
Is the PDF security software you are looking to purchase really secure? If the PDF security software you are evaluating can be simply broken then you might as well save your money. What PDF security vendors are not telling you about their products and solutions, and what questions you should be asking.
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pdf, pdf security, locklizard, software, cost savings, recovery, passwords, restrictions, adobe, affiliate scheme, footprint, risk management, risk, vulnerabilities, dmca, digital millennium copyright act, adobe reader, usability, encryption, security
    
LockLizard

The Saas Advantage for Producing Product Catalogs

Published By: Catapult     Published Date: Apr 23, 2009
Software-as-a-Service is changing the way companies purchase technology solutions. Rather than securing large capital budgets and tying up IT labor for months, business executives can now address mission critical initiatives with subscription-based software solutions that scale with their business and can be implemented in little to no time.
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saas, software-as-a-setvice, on-demand, catapult, on-premise application, management solution, vpn, version lock‚Äźin, pay‚Äźper‚Äźseat, flat‚Äźrate fee per transaction, salesforce.com, security, remote access, product information management, sales, sales strategies, data management, customer interaction service, customer relationship management, customer satisfaction
    
Catapult

Tips for Evaluating Scanning Solutions Before You Buy.

Published By: Nuance     Published Date: Jul 11, 2011
By reading this document you will be able to assess the appropriate product requirements for your environment, determine acquisition costs, and understand what ongoing expenses you will bear after installing the product.
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nuance, evaluating, scanning, scan, scanning solutions, prepurchase, digital copier, digital scanner, productivity, business intelligence, enterprise resource planning, service oriented architecture, content management system
    
Nuance

Market Basket Analytics online demo

Published By: IBM Software     Published Date: Feb 14, 2011
View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
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ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior, business analytics, business management, customer interaction service, customer relationship management, customer satisfaction, customer service, ebusiness
    
IBM Software

ScriptLogic Asset Manager - Find out what apps you really need to migrate to Windows 7 - Try It Now!

Published By: ScriptLogic     Published Date: Mar 30, 2012
Discover software inventory data and compare it to what has been purchased as well as what is actually in use, providing concrete information about what software to include before you start migrating to Windows 7.
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scriptlogic, software asset management, software license, tracking, automation, system center configuration manager, sccm, virtual application, networking, enterprise applications, windows, windows server
    
ScriptLogic

Buyer's Guide to Business Phone Systems

Published By: Cisco     Published Date: Mar 10, 2011
Expert business phone system purchasers recommend focusing on four major areas of the decision-making process.
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cisco, business phone system, voip, ip networks, ip telephony, video conferencing, voice recognition, voice over ip
    
Cisco

The Art Of Integration

Published By: Adobe     Published Date: Aug 02, 2017
Beyond a customerís digital profile is their real-world identity. Knowing this information and how it fits into the full customer journey is critical. Along with in-store purchase data, you can also gain insight into their brick-and-mortar buying habits, like the time of day theyíre most likely to shop, the average time spent in a store, the frequency of their visits or the categories of products for which they shopped.
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digital marketing, personalised content, customer nurturing, cross channel analytics, adobe, in-store interactions
    
Adobe
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