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IDC Business Value Executive Brief: Assessing the Business Value of IBM Digital Experience on Cloud

Published By: IBM     Published Date: May 17, 2016
Today as customers increasingly turn to digital channels to research products, shop and purchase--and as employees arrive in the workplace conditioned by engaging consumer Web mobile and social experiences-- organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news as our TCO study shows is that most organizations can justify the cost of IBM Exceptional Digital Experience solutions based on quantifiable savings within a short period of time.
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ibm, idc, business value, ibm digital experience, cloud, business analytics, business intelligence, business management
    
IBM

The Complete Guide to Visual Commerce

Published By: Curalate     Published Date: May 03, 2016
With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds familiar, then you're among the 77% of marketers who agree there's a growing amount of pressure to connect visual content to ROI. Get Your Complete Guide to Visual Commerce and learn how to: - Develop and source new, creative content for your brand. - Harness your visual data to discover which images really resonate with your fans. - Monetize your visual content, and measure the new ROI – Return on Image. So, are you ready to unlock the power of your visual content? Download your free marketing guide today.
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curalate, visual commerce. ecommerce, visual data, measuring roi
    
Curalate

Why Managing Mobility Matters

Published By: SAP     Published Date: Feb 10, 2011
The recession notwithstanding, mobile devices continue to be purchased in record numbers, pouring into the organization. These devices are coming in a wide variety of hardware and operating system types, making their management and security a big IT challenge. This IDG Playbook is designed to help guide your strategy to manage and secure the booming mobile environment.
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sap, mobility, competitive edge, mobile workers, enterprise mobility, mobile, applications, iphone
    
SAP

Cross-Channel Commerce: The Consumer View

Published By: ATG, Inc.     Published Date: Mar 26, 2010
Consumers are using multiple channels to research and purchase, but merchants can do more to close sales online.
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atg, cross channel commerce, multi channel, consumers, catalogs, business activity monitoring, customer interaction service, customer relationship management
    
ATG, Inc.

Transforming Retail with Mobile Apps

Published By: Appcelerator     Published Date: Jun 25, 2012
In order to capitalize on the mobile boom, retailers need to find compelling ways to integrate mobile app technology into the shopping and purchase processes.
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appcelerator, mobile devices, build relationships, brand, mobile space, social sharing, technology
    
Appcelerator

Embracing Employee-Acquired Smartphones without Compromising Security

Published By: BlackBerry     Published Date: Mar 12, 2010
Individually acquired smartphones - those devices that employees purchase outright or get reimbursed for by the organization - are on the rise.
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blackberry, smartphones, wireless, pda, enterprise servers, it management, budget, mobility
    
BlackBerry

The Essential Marketing Automation Handbook: 15 crucial steps to successful B2B Marketing Automation

Published By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¬mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¬er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
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marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring
    
Genius Inc

Breaking Out Of The Funnel: An Look Inside the Mind of the New BtoB Buyer

Published By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
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b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
    
Genius Inc

Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability
    
Neolane, Inc.

Online Brand Optimization: Metrics that Matter and How to Use Them to Effectively Change Outcomes

Published By: Lotame     Published Date: Jun 01, 2010
Lotame's whitepaper presents the first ever study of brand equity measures (including brand awareness, favorability, ad recall, and purchase intent, and viewership intent) and their mathematical relationships to clicks, interaction rates, and time spent.
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lotame, metrics, branding, brand awareness, clicks, interaction rates, clicks, romi
    
Lotame

9 Social Insights that Drive Real Business Results

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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bazaarvoice, marketing, social, insights, content, consumers
    
Bazaarvoice

When Brands Respond: How Brand-Consumer Conversations Improve Business

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Consumer reviews can have an impact on sales, but did you know that negative reviews can actually improve purchase intent? The linchpin: How brands respond. Read new research about the power of responding to consumers.
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bazaarvoice, marketing, brands, consumer, conversation, responsiveness
    
Bazaarvoice

How Negative Reviews Can Improve Purchase Intent – If Brands Know How to Respond

Published By: Bazaarvoice     Published Date: Aug 01, 2014
Negative consumer feedback creates great opportunities for brands to respond. In fact, consumers who read helpful brand responses to reviews are 186% more likely to make a purchase. Hear first-hand how brands respond in this recording.
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bazaarvoice, marketing, reviews, purchase intent, brand, feedback
    
Bazaarvoice

Seeking authenticity: How trustworthy brands drive customer loyalty

Published By: Bazaarvoice     Published Date: Oct 14, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
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bazaarvoice, marketing, reviews, purchase intent, brand, feedback
    
Bazaarvoice

Control Employee Spending by use of Business Prepaid Cards.

Published By: PEX Card     Published Date: Nov 02, 2010
Get Funds To Employees For Purchases Instantly -Anytime, Anywhere
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pex, small business, finance, pre-paid cards, contractors
    
PEX Card

Shift from Paid Media to Advocate Media: The 10X ROI of Energizing Brand Advocates

Published By: Zuberance     Published Date: Oct 11, 2010
Marketers are spending money in all the wrong places. A recent Harvard Business Review article highlights the need for marketers to shift their focus from paid media spend to driving Advocacy in order to align with the changing nature of consumer engagement and purchase decisions.
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zuberance, roi, paid media, rich media, advocacy, wom, impressions, sales value
    
Zuberance

Accounts Payable Automation for ERP Systems

Published By: Esker     Published Date: Dec 08, 2014
Traditional accounts payable (AP) departments face the challenges associated with processing paper invoices on a daily basis— challenges that can take away your company’s competitive advantage. Luckily, there’s a better way to handle AP processing: automation. See how AP automation solutions can help you: • Process vendor invoices up to 65% faster • Reduce purchase-to-pay costs by 40-60% • Achieve processing accuracy up to 99% • Maintain 100% process visibility • Automatically archive invoices electronically Learn more about the benefits your company can achieve with AP automation– Read the eBook now!
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automation, operations, accounts payable, manual inefficiencies, ap workflow, cost, erp system, data recognition
    
Esker

Branding Value of Page 1

Published By: Conductor     Published Date: May 29, 2013
Marketers have historically turned to print and television offline, and banner advertisements online to achieve brand development goals.
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conductor, branding value, marketing, purchase, search results, search engines
    
Conductor

Enterprise SEO Technology Buyer's Guide

Published By: Conductor     Published Date: May 29, 2013
A Roadmap for Technology Purchasers
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conductor, seo, marketing, natural search, seo solution, seo platform
    
Conductor

How Oreo, Trident and Wheat Thins Generate Consumer Advocacy in a Mobile and Social World

Published By: SocialChorus     Published Date: Jul 17, 2013
In this webinar, Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelez International, energetically discusses how Mondelez is challenging marketers to “think like a startup,” and leverage social media and mobile to drive impulse purchasing and brand preference. Bonin shares how Mondelez achieved recent success in social engagement including the Trident, Wheat Thins and Oreo’s “dunk in the dark” campaigns.
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consumer advocate, consumer advocacy, intent to purchase, social engagement
    
SocialChorus

The Business Value of Creating Exceptional Digital Experiences -- Findings from IDC

Published By: IBM     Published Date: Apr 04, 2014
Today, as customers increasingly turn to digital channels to research products, shop, and purchase — and as employees arrive in the workplace conditioned by engaging consumer Web, mobile, and social experiences — organizations can't afford to be left behind because of legacy investments. Customers and employees alike expect an exceptional digital experience. The good news, as our TCO study shows, is that most organizations can justify the cost of IBM's Exceptional Digital Experience solutions based on quantifiable hard dollar savings within a relatively short period of time. Read this IDC Report to learn more about IBM's Exceptional Digital Experience Solutions
Tags : 
ibm, idc, digital experience, digital marketing, customer engagement, web marketing, mobile marketing, social media
    
IBM

Buying Criteria for Next-Generation Network Security

Published By: Cisco     Published Date: Sep 08, 2016
This white paper will help you decide on what network security items you need to purchase.
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Cisco

Simplifying Sales Tax For e-commerce Merchants

Published By: Avalara     Published Date: Jan 28, 2014
States, counties and municipalities have historically relied on local brick-and-mortar businesses to collect retail sales taxes. These businesses collected the sales tax from their customers, and then remitted the tax proceeds to their local sales tax jurisdiction. It was a straightforward process, and no one much quarreled with who owed the taxes and who would receive them. That straightforward proposition became complex with the rise of thousands of catalog merchants in the ‘70s and ‘80s. Catalog merchants sold to consumers nationwide, who began to shift their purchases away from local brick-and-mortar merchants. This reduced revenue to local sales tax jurisdictions because catalog companies rarely collected sales taxes from their customers. Download this White Paper for more information.
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sales tax, tax liability, internet sales tax, best practices, e-commerce, enterprise applications, software compliance, business technology
    
Avalara

Trending Now: Seizing the Moments in Customer Loyalty

Published By: Aimia     Published Date: Mar 25, 2014
Identify the most important inflection points along your customer journey from curious newcomers to brand loyalists. In this Retail Brief, learn the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right.
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aimia, inflection points, marketing, customer loyalty, customer interaction, loyalty program. post-purchase service, interaction data, purchase cycle
    
Aimia

Infographic: How to make huddle room meetings more productive

Published By: Polycom     Published Date: Jun 08, 2016
There are an estimated 50 million huddle rooms, or small meeting spaces, around the world today.  But in 2015, only 10% of video systems purchased were for huddle rooms.  See how you can support the new ways people work by creating a productive huddle room meeting experience.  
Tags : 
best practices, business optimization, business management, application management, enterprise application, business intelligence, productivity, network management
    
Polycom
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