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Mastering Today’s Cross-Device Customer

Published By: Signal     Published Date: Nov 09, 2016
Your customer’s path to purchase is a winding road across multiple devices. If you can’t follow her path, how can you reach her when and where it counts?
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signal, marketing, cross-device, cross-channel, cross-device recognition, cross-device strategy
    
Signal

Wedding site "The Pros" Increases Sales by 80%+ and Revenue per Visit by 70%+

Published By: TRUSTe     Published Date: Jun 02, 2010
For Ecommerce and Direct Marketing professionals: As a result of displaying the TRUSTe seal, The Pros saw an enormous 84% lift in Purchases by those landing on the page with the TRUSTe seal, and a 72% increase in Revenue per Visitor lift. See how you can mirror these results today.
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truste, suresource, ecommerce, the pros, landing pages, website development, design, a/b
    
TRUSTe

Ecommerce Professionals: Reduce Purchase Delay and Decrease Cart Abandonment

Published By: TRUSTe     Published Date: Dec 08, 2010
Shirley Tan, Founder of AmericanBridal.com - subsidiary of TheKnot.com, details her success building the highly-successful AmericanBridal.com Ecommerce business including causes and remedies for purchase delay, tips about website design and purchase flow to engender trust in your web visitors, how to increase cart conversion.
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truste, ecommerce, purchase delay, cart abandonment, americanbridal, website design, purchase flow, trust and security
    
TRUSTe

Ultimate guide to post-purchase messages:15 ways to build loyalty & drive revenue after the purchase

Published By: IBM     Published Date: Nov 04, 2014
Are you doing enough to drive the repeat sales that turn holiday buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing, one-time customers in favor of increasing new business. Download this ebook and get examples of 15 post-purchase emails that will inspire contacts to buy again and become brand advocates.
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consumer loyalty, repeat sales, post-purchase emails
    
IBM

Understanding your customer's lifecycle journey

Published By: IBM     Published Date: Jan 20, 2015
Read this white paper to discover how you can gain a better understanding of your customer’s lifecycle journey.
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customer lifecycle, digital purchase cycles, conversion struggles, customer analytics solutions, engagement solutions
    
IBM

Merchandising moments of influence

Published By: IBM     Published Date: Apr 13, 2015
To understand why customers make the purchase choices they do, it may be helpful to look rigorously at all the moments that have an influence on their final actions. This reasoning is the basis of concepts variously called “purchase funnel,” or the “path to purchase” or “moments of truth” by product marketers. It implies a rather linear progression from general awareness to preference to decision to acquisition of a specific product. The end game is customer success. It’s what we all want to happen. Along the way we’ll do our best to illuminate: • How did the customer arrive at the best possible purchase outcome? • What decision moments can the retailer influence along the way? • What tools can the retailer use exert these influences? • What actions can the retailer take to bring them there?
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ibm, purchasing, purchase funnel, acquisition, customer influence, retail
    
IBM

Maximize Sales, Profit And Shopper Loyalty

Published By: IBM     Published Date: Nov 25, 2014
When empowered customers use multiple channels to engage and purchase, merchants struggle to make optimal merchandising decisions to maximize sales, profit and shopper loyalty. We’ll show you how IBM can help through our portfolio of Omni-Channel Merchandise Optimization solutions.
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ibm, ibm experienceone, optimal merchandising, cloud-computing, software development, it management, knowledge management, enterprise applications
    
IBM

Faster results and less investment with data-centric HPC

Published By: IBM     Published Date: Jul 19, 2016
Data movement and management is a major pain point for organizations operating HPC environments. Whether you are deploying a single cluster, or managing a diverse research facility, you should be taking a data centric approach. As data volumes grow and the cost of compute drops, managing data consumes more of the HPC budget and computational time. The need for Data Centric HPC architectures grows dramatically as research teams pool their resources to purchase more resources and improve overall utilization. Learn more in this white paper about the key considerations when expanding from traditional compute-centric to data-centric HPC.
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ibm, analytics, hpc, big data, software development, enterprise applications, data management, business technology
    
IBM

Forrester Research study How Blade Servers Impact Datacenter Management and Agility

Published By: Intel     Published Date: Apr 16, 2012
Get help evaluating your next purchases and accelerate the business value of IT as your datacenter continues to evolve. Download this Technical Adoption Profile on How Blade Servers Impact Datacenter Management and Agility from Forrester Research.
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cloud, cloud computing, myths, infrastructure, services, it executives, data, intel
    
Intel

Build the Business Case: Choosing Blades to Lower IT Costs & Improve Agility

Published By: Hewlett-Packard     Published Date: Aug 02, 2013
If your organization is deploying a new server farm or cluster for any reason — a newly virtualized application or a growing business initiative, perhaps — this is the time to consider blade servers as a cost-effective alternative to traditional rack servers. In most use cases, you will find blade servers to be less expensive than rack servers for both the initial purchase as well as for long-term total cost of ownership (TCO). In addition, blades enable improvements in manageability, agility, scalability and power consumption.
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blades, it costs, cost of ownership, infrastructure, business intelligence, productivity, project management, service management
    
Hewlett-Packard

IBM MaaS360 with Watson

Published By: IBM     Published Date: May 01, 2017
MaaS360 delivers robust UEM capabilities across all major computing platforms, including iOS, macOS, Android and Windows devices. And where competing solutions offer incomplete support for legacy Microsoft platforms, MaaS360 supports Windows XP SP3, Microsoft Windows Vista, Microsoft Windows 7, Microsoft Windows 8, Windows 10 and Microsoft Windows 10 Mobile. These capabilities include: Identity and access management (IAM) that allows a shift from a device-based context to a more comprehensive, userbased context Application management, including an intuitive, universal application catalog for iOS, macOS, Android and Windows, advanced bundling and promotion features, bulk application purchase and distribution capabilities, and fine-grained data controls Download now to learn more!
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microsoft, ibm, competing solutions, it support, device based, identity access management, universal application, promotion features
    
IBM

Increasing Revenue with Micro-Targeted Product Recommendations

Published By: ChoiceStream     Published Date: Jan 08, 2009
Assure your online store not only survives but thrives in these challenging economic times.  Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider.  Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
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choicestream, ecommerce, roi, choicestream realrelevance, online shopping, emarketer
    
ChoiceStream

Recessionary Marketing: Automation Makes It Click

Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession
    
Silverpop Engage B2B

Considering CRM solutions? First understand CRM best practices

Published By: Sage SalesLogix     Published Date: May 28, 2009
Before committing to a CRM purchase and implementation, it's good to know the experience of those who have already "been there, done that." It can save time and prevent costly missteps.
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crm, customer relationship management, customer centric, customer-centric, customer service, service, retention, loyalty
    
Sage SalesLogix

How to Conquer Your First Talent Management Purchase

Published By: Cornerstone OnDemand     Published Date: Feb 07, 2017
It’s a fact: when companies employ newer talent management tools, they see reduced hiring times and higher retention rates. But what features, tool, and apps should you look for when shopping for a next-gen talent management system? Download “How to Conquer Your First Talent Management Purchase” and learn: • The fundamentals of talent management software (and why you need it!) • How to make the talent management business case to key business units • What to look for in a talent management software provider • Why a “unified” system drives tangible workforce growth Check out this brief on how to conquer your first talent management purchase today!
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Cornerstone OnDemand

Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology

Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona
    
SPSS Inc.

Pre-Purchase Checklist for Marketing Automation

Published By: Gleanster Research     Published Date: May 08, 2014
This Deep Dive explores the top 5 challenges your organization should watch out for before making an investment in marketing automation.
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gleanster, demand generation, marketing automation, crm, marketing software, it management, it spending, marketing automation technology
    
Gleanster Research

IBM Analytic Answers for Retail Purchase Analysis and Offer Targeting

Published By: IBM     Published Date: Apr 04, 2013
Many small and midsize retailers could benefit from using advanced analytics to understand their customers better and improve promotions but are daunted by the prospect. They are aware that advanced analytics can help retailers turn purchase data into retail excellence. However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.
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ibm analytics answers, retail purchase, offer targeting, infrastructure, offer, ibm, software licenses
    
IBM

Overcoming The Top 5 Purchase-to-Pay Challenges

Published By: Esker     Published Date: Jan 05, 2018
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Esker

Cashing In On Accounts Payable: Leveraging Technology and Processes to Turn AP Into a Profit Center

Published By: Esker     Published Date: Jan 08, 2019
What's in the white paper? Like all areas of the finance team, the accounts payable department is tasked with working smarter and doing more with less. The challenge is that many organizations are drowning in paper invoices, spreadsheets and manual AP processes. A digital transformation can create more automated workflows, easier tracking of payments, and more overall accountability and visibility. In addition, the data collected can support a more predictable cash flow and a stronger negotiating position with vendors. This white paper will examine AP’s role in reimagining the entire finance process as part of the purchase-to-pay cycle, including: • Avoiding costs of processing paper invoices and payments • The role of the CFO in mitigating risks of manual processes • The value of AP integration with e-payable solutions
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Esker

Lease vs Purchase: How to Choose

Published By: IBM     Published Date: Sep 27, 2013
In this white paper we will explore the leasing option for technology asset acquisitions and IBM’s particular suitability to this market. We will also use several case studies to provide examples of how this works including the toy company LEGO and the telecommunications services provider, Packet One. By the end of the paper you will be able to see the leasing proposition clearly and understand the advantage of doing business with IBM.
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it solutions, lease, purchase, leasing, purchasing, ibm, leasing partner, it solutions
    
IBM

Global Survey of Marketers Report

Published By: IBM     Published Date: Oct 15, 2013
Marketers’ biggest challenges and opportunities reveal the rise of the empowered customer
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customer experience, social media, changing market, digital world, shifting new channels, exceptional customer experience, ibm, technology adoption
    
IBM

The Value of Expert Earned Media Consumption

Published By: inPowered     Published Date: Sep 20, 2013
Read this white paper from inPowered and Marketing Evolution to understand how major brand marketers are leveraging their earned media, written by trusted category experts, to drive serious lifts in brand favorability, advocacy, and purchase intent and achieve ROI 7-14x campaign investment levels.
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forrester, inpowered, marketing, earned media, media, marketing automation
    
inPowered

Lease vs Purchase: How to Choose

Published By: IBM     Published Date: Jan 02, 2014
In this white paper we will explore the leasing option for technology asset acquisitions and IBM’s particular suitability to this market. We will also use several case studies to provide examples of how this works including the toy company LEGO and the telecommunications services provider, Packet One. By the end of the paper you will be able to see the leasing proposition clearly and understand the advantage of doing business with IBM.
Tags : 
ibm, lease versus purchase, technology purchases, it life cycles, lease choice, decrease risk, disposal process, global financing
    
IBM
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