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Lease vs Purchase: How to Choose

Published By: IBM     Published Date: Jan 02, 2014
In this white paper we will explore the leasing option for technology asset acquisitions and IBM’s particular suitability to this market. We will also use several case studies to provide examples of how this works including the toy company LEGO and the telecommunications services provider, Packet One. By the end of the paper you will be able to see the leasing proposition clearly and understand the advantage of doing business with IBM.
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ibm, lease versus purchase, technology purchases, it life cycles, lease choice, decrease risk, disposal process, global financing, attractive price, refurbishing and reselling, diverse assortment, life planning, lego, lease master agreement, application integration, best practices, business management
    
IBM

Content Marketing: The Force That Moves the Buyer Down the Funnel

Published By: Kapost     Published Date: Jan 16, 2014
Over the past 10 years, the Internet has provided unprecedented access to information. Consequently, B2B buyers are constantly online learning about industry trends and innovative solutions to their pain points. Given their busy schedules, buyers have grown accustomed to the convenience of researching and comparing multiple options online, narrowing their choices independently of the vendor and, only then, engaging with sales. While buyers have always made the final purchase decision, in today’s world, the vendor is not given an opportunity to engage until the buyer is close to a choice. Today, the buyer is in control of their own journey.
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost

Analysys Mason: Leadership and Technology - TCO Whitepaper

Published By: Cisco     Published Date: Jul 09, 2015
Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases.
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roi, purchasing, technology, midsize, procurement, best practices, enterprise resource planning, eprocurement, productivity
    
Cisco

Requirements for SMD and Midsized Next-Generation Firewall Purchases

Published By: Cisco     Published Date: Jul 10, 2015
Today’s multivector and persistent threats, fluid IT environments, and increasing user mobility are prompting more organizations to seek NGFW capability that provides affordable and effective layered threat protection.
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security, ngfw, firewall, threat detection, technology, smd, midisized, anti spam, anti spyware, firewalls, internet security, intrusion prevention, vulnerability management
    
Cisco

Overcoming Barriers to Data Virtualization Adoption

Published By: Cisco     Published Date: Dec 21, 2016
This document contains Confidential, Proprietary and Trade Secret Information (“Confidential Information”) of Radiant Advisors. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or any means electronic or mechanical, including photocopying and recording for any purpose other than the purchaser’s personal use without the written permission of Radiant Advisors. While every attempt has been made to ensure that the information in this document is accurate and complete, some typographical errors or technical inaccuracies may exist. Radiant Advisors does not accept responsibility for any kind of loss resulting from the use of information contained in this document. The information contained in this document is subject to change without notice.
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Cisco

2014 WLAN Buyer’s Guide

Published By: Aerohive Networks     Published Date: Aug 22, 2014
Today Wi-Fi tends to be the primary network access method for many. This paper discusses key requirements to consider as you plan for a WLAN purchase. It will highlight top 10 features for a WLAN, help you decide on architectural choices and summarize how to use the RFP process to select a vendor.
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wlan, wi-fi, network, rfp, process, vendor, requirements, networking, wifi
    
Aerohive Networks

How to Create a Mobile Device Storefront

Published By: EX Squared Solutions     Published Date: Jul 16, 2014
Learn how to create a digital storefront to adapt to multi-device consumers and see how you can reach the customers who are moving away from PC and increasingly using mobile devices for purchases.
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exsquared, digital retailing, consumer behavior, interactive merchandising, mobile strategy, mobile marketing, multi device, storefronts
    
EX Squared Solutions

Do’s and Don’ts When Moving to Office 365 Cloud Voice

Published By: Polycom     Published Date: Aug 16, 2017
"For decade, the predominant model for deploying voice technology was on premises. However, over the past five years, the opinion of cloud-based voice services, such as Office 365, has changed dramatically. Just five years ago, the majority of businesses either felt that cloud unified communication was not viable or were taking a wait and see approach. Today the majority of respondents are planning a minor or major cloud UC purchase. For Microsoft customers, Skype for Business in Office 365 provides an excellent alternative to a traditional premises-based deployment. Download the paper for Five Do’s and Don’ts When Moving from a Premises-Based PBX to Office 365. "
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polycom, office 365, cloud, voice, voip
    
Polycom

ROI Report: Cost Savings & Benefits of using Polycom voice solutions with Office 365 Cloud PBX

Published By: Polycom     Published Date: Aug 16, 2017
"Learn how one organization with Polycom voice devices and Microsoft Office 365 realized a 109% risk-adjusted ROI and benefits of $1.6M over three years. By deploying Polycom voice solutions for Microsoft Office 365, an engineering firm was able to realize: $1.6M in total risk-adjusted benefits $1M in incremental revenue with more billable hours $537k in improved productivity $74k in phone purchase and installation cost savings $14k in employee relocation cost savings Learn more about the business benefits and cost savings attributed to Polycom voice solutions for Microsoft Office 365. The Total Economic Impact Of Polycom Solutions For Microsoft Office 365, a commissioned September 2016 study conducted by Forrester Consulting on behalf of Polycom and Microsoft."
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polycom, roi report, cost savings, voice solutions, office 365
    
Polycom

ROI Report: Cost Savings & Benefits of Using Polycom Voice Solutions with Office 365 Cloud PBX

Published By: Polycom     Published Date: Nov 30, 2017
Learn how one organization with Polycom voice devices and Microsoft Office 365 realized a 109% risk-adjusted ROI and benefits of $1.6M over three years. By deploying Polycom voice solutions for Microsoft Office 365, an engineering firm was able to realize: $1.6M in total risk-adjusted benefits $1M in incremental revenue with more billable hours $537k in improved productivity $74k in phone purchase and installation cost savings $14k in employee relocation cost savings Learn more about the business benefits and cost savings attributed to Polycom voice solutions for Microsoft Office 365. The Total Economic Impact Of Polycom Solutions For Microsoft Office 365, a commissioned September 2016 study conducted by Forrester Consulting on behalf of Polycom and Microsoft.
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forrester, microsoft, polycom, communication integration, voice solutions, office 365, cloud pbx
    
Polycom

Make sure your personalization strategy reacts to each customer’s individual behavior

Published By: SmartFocus     Published Date: Mar 09, 2015
84% of customers said they would no longer buy from a business that didn't take into account their preferences and purchase history. Therefore crowd recommendations and ‘best sellers’ just don’t cut it anymore. Looking at the behavior of all customers to discover popular and trending products is not enough. You need to provide a unique storefront for every customer. That’s why getting personalization right, is key to ensuring your customer has a seamless experience, increases purchase opportunities and ultimately ensures your business stands out from the crowd.
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personalization, contextualization, customer journey, customer behavior, customer experience, customer engagement, customer relationships, marketing strategy, campaigns
    
SmartFocus

Free White Paper: 7 Steps to Unlock Your Social Data Through Customer Engagement

Published By: Wyng     Published Date: Apr 06, 2015
With today’s empowered consumers, brands must engage their audiences in conversation across digital platforms. Fortunately, this social engagement produces a treasure trove of audience data - even before fans have made their first purchases. Learn to unlock this valuable data in our free white paper.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng

The Retail Marketer's 2015 Holiday Playbook

Published By: Wyng     Published Date: Jul 13, 2015
The holiday season has become an increasingly competitive space for retailers over the past few years, with brands struggling to break through the noise to gain customer attention. Not only are brands expected to drive increased sales year over year, but they are also expected to create fun and relevant experiences for customers that ultimately drive engagement and support conversions. This fundamental shift in consumer behavior has complicated retailers’ marketing strategies, but also opens up the opportunity to more accurately target and cater to their different shoppers’ needs during the holidays. Download this ebook to learn how to increase Average Order Value, drive last minute purchases, increase sales, extend in-store shopping experiences, and make use of consumer data to inform future marketing decisions.
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offerpop, retail marketing, customer engagement, consumer data, marketing solutions
    
Wyng

Digital customer experience metrics: Uncovering the behavior behind the numbers

Published By: Clicktale     Published Date: Feb 25, 2016
As marketers, we rely on metrics as basic tools for assessing success and failure. But marketers are also website visitors who instantly recognize poor customer experiences when they occur. Perhaps you tried to purchase a sweater online, book an urgent flight or send a bouquet of flowers, but the website was not up to par.
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marketing, business development, website development, sales, business practices, network management, network performance, best practices, web development, web services
    
Clicktale

Psychology and CX Series: Seekers & browsers

Published By: Clicktale     Published Date: Sep 26, 2016
In this third paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can identify intentionality of shopper behavior and differentiate between goal-oriented buyers and casual browsers. Learn how to increase conversions by building diverse purchase paths for your diverse visitors.
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clicktale, psychology, customer experience, shopper behavior, conversions, purchase paths
    
Clicktale

3 Tactics to Increase Influence on Your Consumer's Complex Path to Purchase

Published By: InReality     Published Date: Aug 10, 2015
Consumers are No Longer Predictable, and their Path to Purchase is No Longer Linear… A decade ago, you had a fairly straightforward understanding of how your customers moved through their path to purchase. It was linear. Predictable. And consistent. But, the rapid increase of mobile and ecommerce channels has diffused the consumer’s journey into a labyrinth of shopping options. And, these consumers are now learning more, engaging faster and expecting greater value, convenience, and hyper-relevant offers catered specifically to their needs. How you respond to this change will either accelerate or isolate your brand from the market.
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inreality, consumer insight, mobile channels, ecommerce channels, retail solutions, retail marketing
    
InReality

Optimizing Digital: Throughout the Path to Purchase

Published By: InReality     Published Date: Aug 31, 2015
Rapid consumer adoption of digital technologies and online channels has evolved the traditional path to purchase to the point of no return. Now consumers control when, where and how they research, purchase and receive products, leaving brands and retailers struggling to connect the dots between the online, mobile and physical worlds.
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inreality, digital, strategy, content, commerce, it management, business technology
    
InReality

How to Develop Winning Creative Assets

Published By: SurveyMonkey     Published Date: Aug 25, 2015
How do you use surveys to test concepts by taking the guesswork out of your big decisions?
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ads, logos, packaging, surveymonkey, survey, key metrics, concept testing, relevance, purchase intent, quality perception, best practices, big brands
    
SurveyMonkey

Apple Watch™ Claims Test

Published By: SurveyMonkey     Published Date: Aug 25, 2015
Learn how to use surveys to test marketing claims by taking the guesswork out of your big decisions.
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apple watch, key metrics, data research, marketing claims, testing surveys, framework testing, data insights, brand management, purchase intent, advertising, crm, market research, surveymonkey
    
SurveyMonkey

L’Oréal Brand Pulse Report

Published By: SurveyMonkey     Published Date: Aug 25, 2015
SurveyMonkey Audience fielded a Brand Pulse study to better understand consumer buying behaviors for the L’Oréal brand and other key players within the shampoo market.
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brand management, data insights, surveymonkey, consumer behaviors, key findings, best practices, purchase decisions, crm, data management
    
SurveyMonkey

Your guide to evaluating a brand: Shampoo industry edition

Published By: SurveyMonkey     Published Date: Jan 28, 2016
Download our 21-page sample Brand Tracking study on top shampoo brands to see the insights and analysis you could be bringing to your business.
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surveymonkey, survey, purchase, usage, awareness, familiarity, consideration, choice, brand attribute, analysis
    
SurveyMonkey

How Millennials Make Purchase Decisions Today

Published By: Affirm     Published Date: Jan 05, 2016
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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affirm, millennials, purchase, decisions, ecommerce, conversions, enterprise applications, business technology
    
Affirm

How Tradesy Increased Their Conversion Rates by 14%

Published By: Affirm     Published Date: Jan 05, 2016
Tradesy is a leader in designer fashion resale for women. The company recently partnered with Affirm to offer installment financing at the point of sale. It's been a perfect fit, with Tradesy seeing a 14% increase in conversions and a 34% increase in revenue per customer thanks to Affirm. This case study examines how Tradesy was able to get such positive results and whether this can work for other online retailers.
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affirm, tradesy, financing, user experience, revenue, ecommerce, purchase, enterprise applications, business technology
    
Affirm

41 Loyalty Marketing Ideas

Published By: CrowdTwist     Published Date: Jan 19, 2016
Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
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crowdtwist, marketing loyalty programs, acquisition rates, consumer interactions, content marketing, consumer data
    
CrowdTwist

From Loyalty to Advocacy: 9 Ways to Build an Army of Superfans

Published By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
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loyalty, advocacy, fans, superfans, loyalty
    
CrowdTwist
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