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Motivations in the Marketing Mix

Published By: Resonate Insights     Published Date: Sep 05, 2014
Direct targeting of consumers based on their motivations increased message relevance.
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direct targeting, purchase motivations, campaign performance
    
Resonate Insights

The Modern Marketer's Guide to Content-Driven Commerce

Published By: Sailthru     Published Date: Jul 01, 2015
While 70% of consumers prefer getting to know a company via content over ads, most brands are challenged with navigating content marketing and management. Making the transition from pushing product to nurturing consumers is not easy, but a smartly-executed content approach can increase purchase conversion, purchase frequency and brand loyalty.
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content, commerce, retail, ecommerce, publishing, media, customer experience, marketing
    
Sailthru

10 Ways to Increase Sales with Rewards for Spend

Published By: CrowdTwist     Published Date: Jan 09, 2018
Loyalty programs are evolving. Brands and retailers are layering in many different options for earning points through brand engagement and spend-based activities. The easier it is for the customer to spend money and be appropriately rewarded for their loyalty, the more effective the program will be at driving sales and increasing revenue. There are a number of ways to engage customers and incentivize them for their purchase. Learn: - The benefits of adopting a strategic approach to rewarding for spend - Effective spend activities ideas to reward for purchases - Effective reward ideas to incentivize purchases
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CrowdTwist

Docu-Mental Infographic

Published By: DocuSign     Published Date: Apr 12, 2017
For years, business has been built on paper: from contracts and brochures to purchase orders and invoices. This infographic explores the heavy toll all that printing and sending and copying and filing forms has on natural resources. And still does. Every day. And how switching to digital document review, approval, and signature can make a stunning difference.
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DocuSign

Coupa Named a Leader in the Forrester Wave™: eProcurement Report

Published By: Coupa Software Inc.     Published Date: May 30, 2017
Whether you’re looking to make your first eProcurement purchase or expanding technology usage across the full range of spend management process, the Forrester Wave: eProcurement Report identifies leading eProcurement solutions.
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coupa, eprocurement, ecommerce, finance management, epayment, web service security, customer interaction service, customer service
    
Coupa Software Inc.

Definitive Guide to Customer Nurturing

Published By: Marketo     Published Date: Jul 13, 2015
Use this guide as a workbook to start using customer nurturing to drive business growth and lasting relationships.
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customer nurturing, crm, customer relationship management, best practices, customer nurturing strategy, purchase process, automation
    
Marketo

Register for Live Webinar: Make Your Emails Matter

Published By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
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email marketing, webinar
    
Net Atlantic

Making the Most of Your CRM: How Best-in-Class Sales Teams Maximize Revenue and Customer Experience

Published By: Oracle     Published Date: Mar 18, 2014
Customer relationship management (CRM) deployments are most effective when they legitimately support all three words that make up the acronym itself. Customers of the modern business-to-business (B2B) enterprise benefit when they purchase goods and services from companies who are focused on the buyer’s experience. Internal relationships within the selling organization are more effectively maintained when all customer-facing stakeholders have access to the rich data contained in a well-maintained CRM. And the management of the enterprise providing solutions can run their business like a finely-tuned machine when the maximum levels of visibility into customers and accounts are clear and accurate. This Research Brief combines research from a number of Aberdeen Sales Effectiveness research data sets, to create a holistic view of the most effectively deployed CRM systems.
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oracle, customer relationship management, crm, b2b, internal relationships, sales effectiveness, sales teams, sales strategy
    
Oracle

How to Calculate the ROI of Salesforce.com Backup

Published By: Backupify     Published Date: Jul 15, 2013
The data that resides within Salesforce.com is arguably some of an organization’s most valuable data for all current and future revenue – including contacts, purchase history, lead information, reports on prospects, sales quotes, signed contracts, and customer invoices. Salesforce has a robust data center and the infrastructure to protect your data from hardware failure, even on a catastrophic scale. However, it does not protect you from user error or data being overwritten.
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roi, salesforce, backup, calculate, data center
    
Backupify

How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships

Published By: Bronto     Published Date: Sep 26, 2011
Download the white paper, "Activate And Engage: How Adding SMS To Cross-Channel Communication Can Optimize Retailer-Customer Relationships" to learn more about how text message campaigns can successfully activate consumers relationships and engage shoppers to drive purchases.
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whitepaper, mobile, bronto, white paper, text, sms, cross channel, in-store opt-in
    
Bronto

Recapturing Revenue from Abandoned Carts

Published By: Bronto     Published Date: Jan 04, 2012
Like all Internet retailers, Dungarees often experienced lost revenue from abandoned carts, when customers load items into their virtual carts but fail to complete the checkout process to purchase their goods. Dungarees searched for a solution that would enable them to customize a compelling response for each of these customers to entice them back to the site to complete their purchases.
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bronto, dungarees, shopping carts, online purchases, online marketing, internet marketing, revenue
    
Bronto

Continuing the In-Store Conversation Online

Published By: Bronto     Published Date: Mar 30, 2012
With consumers practically attached to mobile devices and beginning to accept marketing messages on Facebook and Twitter, marketing efforts are less about driving to a specific channel and more about having a promotional presence in all of them and keeping the person engaged throughout the customer lifecycle. The reasons for disengaging from a purchase decision are nearly infinite, and the means to disengage are just a few taps away on a smartphone.
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bronto, marketing, emerging marketing, digital marketing, online, digital, e-commerce
    
Bronto

Harnessing the Power: How Retailers Collect and Use Purchase-Related Data

Published By: Bronto     Published Date: Sep 09, 2013
Data about your buyers is extremely valuable. It can be used for targeted remarketing that drives repeat purchases and engaged, loyal customers. When it comes to collecting and using data related to purchases on your site, how do you compare?
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purchase data, buyer data, buyer behavior
    
Bronto

"Abandon Cart Emails" Why We Don't Buy

Published By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
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bronto, magneto, shopping cart adandonment, ecommerce, online shopping, marketing, online marketing, purchasing
    
Bronto

Consumers Tell All Part 1: Online Shopping Frequency

Published By: Bronto     Published Date: Dec 03, 2015
This report looks at how frequently online shoppers are making purchases.
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bronto, mobile device, consumer demand, research
    
Bronto

Turning Shoppers Into Buyers

Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto

2017 Commerce Trends

Published By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
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bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices
    
Bronto

E-Commerce in Canada

Published By: Bronto     Published Date: Jul 10, 2017
Canadian consumers have made shopping online an established behavior—80% did it last year—and many online retailers are interested in selling to them. That’s because they see opportunity. The product selection and retailer options Canadians ?nd online with merchants based in Canada trail their expectations, and that leads many to look at international shopping options. 67% of Canadian online shoppers purchased from a foreign e-retailer last year, according to PayPal Inc., making Canada the seventh-highest nation for cross-border online shopping among 29 surveyed.
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e-commerce, canada, consumers, e-retailer, customer expectations
    
Bronto

Marketing Automation Simplified : The Small Guide to Big Ideas

Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
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oracle, eloqua, marketing automation simplified, email marketing, demand generation
    
Eloqua

Using Managed Online Communities to Reach Large-Scale Marketing Goals

Published By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle
    
Powered Inc.

How to Select Your Next SEO Firm: Ten Tough Questions to Guarantee Ongoing Success

Published By: Bloofusion     Published Date: Mar 01, 2010
Use the ten tough questions to quiz and help select your next SEO firm more effectively. Whether you are a CMO at billion dollar software firm or running your own online enterprise, at some point optimizing your site for discovery and favorable ranking by search engines for the terms that result in lead generation or purchase will become a priority.
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bloofusion, ecommerce, url, ids, seo, cookie, optimization, tags
    
Bloofusion

Negotiating a Phone System Deal? Here are 8 Questions to Ask

Published By: Wheelhouse Enterprises     Published Date: Jul 10, 2010
The process of determining which is the best phone system for your organization's needs can be a time consuming process. Yet, it demands your due diligence because if you choose the wrong system, it can be not only a costly mistake, but one with long term consequences if your team is stuck with a system that doesn't fulfill your business needs. Here are 8 questions to ask phone system vendors before you agree to purchase.
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phone system, telecommunications, phone vendor, it spending, total cost of ownership, voice over ip
    
Wheelhouse Enterprises

Creating Consumer Confidence: The Secret Ingredient of Internet Success

Published By: VeriSign     Published Date: May 06, 2010
Online retailers must make consumers feel more comfortable on their web sites, instilling confidence in order to support sharing personal and financial information and ultimately completing purchases. Using proven ingredients outlined in this whitepaper can increase customer confidence and enable you to generate more sales.
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verisign, online retail, customer confidence, security, ecommerce, shoppers, online purchasing
    
VeriSign

Top 10 Concerns of Buying a VoIP Business Phone System

Published By: Wheelhouse Technologies     Published Date: Mar 23, 2012
This white paper discusses the ten biggest concerns surrounding any VoIP business telephone purchase, and suggests ways in which you can deal with them.
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phone system, wheelhouse, wheelhouse, technologies, yachts, fleets, workboats, marine
    
Wheelhouse Technologies

The Key to Smarter Enterprise Security

Published By: Symantec Corporation     Published Date: Dec 23, 2014
Code signing is at a crossroads. In many enterprises, the traditional approach remains standard procedure: you purchase a code-signing certificate, download it, and deploy it locally for all your code-signing needs.
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cloud-based, code, enterprise, symantec, apps, secure app service, security, software development
    
Symantec Corporation
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