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The Key to Smarter Enterprise Security

Published By: Symantec Corporation     Published Date: Dec 23, 2014
Code signing is at a crossroads. In many enterprises, the traditional approach remains standard procedure: you purchase a code-signing certificate, download it, and deploy it locally for all your code-signing needs.
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cloud-based, code, enterprise, symantec, apps, secure app service, security, software development
    
Symantec Corporation

Hidden Dangers Lurking in E-Commerce - Reducing Fraud with the Right SSL Certificate

Published By: Symantec     Published Date: Oct 01, 2015
The acquisition of SSL certificates should always be a relatively easy experience; however, the purchasing decision should never be regarded lightly. When businesses consider SSL certificates; there six Golden Rules a purchaser should keep in mind. This whitepaper provides an overview of the SSL certificated market, the six golden rules of purchasing SSL certificates and how Symantec addresses each of the golden rules. At the end of the day, people want to make sure their Web sites are secured with as little friction as possible—Symantec gives businesses every opportunity to achieve that goal.
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e-commerce, ssl certificate, ssl golden rules, hidden dangers, website security, security
    
Symantec

Frost & Sullivan Analyst Paper, 'Six Golden Rules for Selecting an SSL Certificate'

Published By: Symantec     Published Date: Oct 01, 2015
The foundation of trusted Internet communications are Secure Socket Link (SSL) certificates, an encryption technology installed on Web servers that permits transmission of sensitive data through an encrypted connection. Using a public-key infrastructure (PKI), SSL certificates authenticate the end-use Website and the endpoint server, making it difficult for those sites to be imitated or forged.The acquisition of SSL certificates should always be a relatively easy experience; however, the purchasing decision should never be regarded lightly. When businesses consider SSL certificates; there six Golden Rules a purchaser should keep in mind. This whitepaper provides an overview of the SSL certificated market, the six golden rules of purchasing SSL certificates and how Symantec addresses each of the golden rules. At the end of the day, people want to make sure their Web sites are secured with as little friction as possible—Symantec gives businesses every opportunity to achieve that goal.
Tags : 
ssl certificates, public-key infrastructure, web servers, website security, sensitive data, encrypted connection, security
    
Symantec

University of Wisconsin-Superior Secures Their Campus Network with AlienVault® USM™

Published By: AlienVault     Published Date: Aug 12, 2016
UW-Superior’s IT team was looking to replace their outdated intrusion prevention system. After a full evaluation of AlienVault’s Unified Security Management™ (USM) platform, they decided to leverage it to meet their IDS needs. As the team became familiar with using AlienVault USM as their intrusion detection system, they began to implement the other tools that make up the USM platform. They realized that because so many security features were already included in USM, like behavioral monitoring, SIEM and vulnerability assessment, they would not have to purchase additional security tools that they previously thought they would need.
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AlienVault

The Ultimate Marketer's Guide to Mapping Your Buyer's Journey

Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing
    
Crownpeak

Lead Nurturing: A Multi-Touch Journey

Published By: Madison Logic     Published Date: Jun 03, 2013
With the right execution, an effective B2B lead nurturing program begins as soon as a prospect interacts with your content, and continues until a relationship has been built, the lead is qualified and forwarded to a sales person for follow up - which can take months. However, nurturing has proven to be extremely worthwhile, as half of all buyers' inquiries eventually result in a purchase. This white paper summarizes the key takeaways of Madison Logic's recent webinar, Lead Nurturing: A Multi-Touch Journey, which features: Ruth P. Stevens, Adjunct Professor, Columbia Business School; Author, Maximizing Lead Generation: The Complete Guide for B2B Marketers Erik Matlick, CEO Madison Logic Lana McGilvray, (Moderator) Principle, Blast PR
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Madison Logic

Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior

Published By: ForeSee Results     Published Date: Feb 05, 2007
To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
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website analytics, conversion analysis, brick-and-mortar, multi-channel, foresee, foresee results
    
ForeSee Results

Customer Product Reviews: Key to Driving Satisfaction, Loyalty and Conversion

Published By: ForeSee Results     Published Date: Feb 05, 2007
Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.
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website development, persuasive architecture, e-commerce software, foresee, foresee results
    
ForeSee Results

How to Acquire Satisfied and Loyal Online Customers

Published By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
    
ForeSee Results

Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty

Published By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
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customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce
    
ForeSee Results

The SSL VPN Buyer's Guide

Published By: Aventail     Published Date: Aug 21, 2009
The SSL VPN Buyer's Guide describes the 20 most important purchase requirements and 37 crucial questions you should ask before choosing an SSL VPN vendor.
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buying guide, buyers guide, vpn purchase, ssl, vpn, ssl vpn, secure remote access, policy management
    
Aventail

The SSL VPN Toolkit

Published By: Aventail     Published Date: Aug 21, 2009
The SSL VPN Toolkit provides vital information to help you at every stage of your decision process. In this one download you'll get Aventail's SSL VPN Technical Primer (a technology overview and an objective comparison of IPSec VPNs and SSL VPNs); SSL VPN Buyer's Guide (assessment criteria and questions to ask VPN vendors); and SSL VPN Purchase Checklist (SSL VPN requirements in six feature/function categories).
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ssl, vpn, ssl vpn, ssl vpn purchase, vpn purchase, buyers guide, buying guide, ipsec
    
Aventail

Finding The Retailer's Need: Advanced Store Systems & True Ownership Costs

Published By: IBM     Published Date: Sep 18, 2008
Retailers regularly adapt to customer trends by investing in new systems technology. But they may not be aware that a system's initial purchase price is only 20 to 45% of the total cost of ownership of their system, and there's more to understand about the true cost of your purchase. Find out more on investing in the information system for your unique business.
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ibm, ibm mmdg, infrastructure, networking, tco, total cost of ownership, network management
    
IBM

Curb the Data Chaos: Download Top Ten Tips for Stepping Up to SAN

Published By: EMC     Published Date: Nov 06, 2006
EMC, the world leader in storage and IT management, developed these Top 10 Tips for SMBs considering stepping up to SAN. The following tips can help you make informed decisions when selecting the hardware and technologies that you use.
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storage management, it management, storage area networks, san, small business, smbs, smb, purchase decision
    
EMC

IT Investment Decision Making Getting to “Yes” and Avoiding “No”

Published By: Quocirca     Published Date: Nov 13, 2006
Getting to “yes” requires accessing and influencing other key decision makers especially those in the finance department. And along the way, there are plenty of others who can say “no”.
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it management, investment, buy-in, buyin, it purchase, purchases, finance, buying
    
Quocirca

Sharing Secrets: Online Insight's Golden Nugget Breakthrough for Relationship Management

Published By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
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marketing, crm, customer relationship management, customer support, customer service, customer interaction, customer experience, csr
    
Online Insight

Using Trust, Information and Relationships to Improve Operational Efficiency

Published By: WorldTelemetry, Inc.     Published Date: Mar 26, 2007
Companies that purchase fuels, chemicals, solvents and other products often have to make a choice: either reduce costs by keeping inventory levels low, risking run-outs and lost sales, or keep enough surplus inventories on hand to be prepared for unforeseen spikes in product demand, which tends to drive up inventory costs and market price risks.
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inventory, fuels, chemicals, world telemetry, worldtelemetry, vmi, vendor-managed inventory, business intelligence
    
WorldTelemetry, Inc.

Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty

Published By: ForeSee Results     Published Date: Jul 20, 2007
Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.
Tags : 
customer reviews, reviews, purchase decision, referral, recommendation, customer satisfaction, online retail, e-commerce
    
ForeSee Results

How to Acquire Satisfied and Loyal Online Customers

Published By: ForeSee Results     Published Date: Jul 20, 2007
This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
Tags : 
foresee, foresee results, online marketing, comparative, conversion, conversions, customer satisfaction, referrals
    
ForeSee Results

IT Due Diligence Case Study: J.W. Childs

Published By: OneNeck IT Services     Published Date: Aug 24, 2007
In 2004, J.W. Childs had the opportunity to acquire the Sunny Delight Beverage Co. (SDBC) through a unique carve-out of brands by Procter & Gamble. An accurate and in-depth assessment of the infrastructure required to support SunnyD’s business going forward would be absolutely essential to Childs’ decision to purchase the company.
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oneneck, erp hosting, erp outsourcing, it outsourcing, it hosting, jw childs, j.w. childs, sunny d
    
OneNeck IT Services

Access Control, Energy and the Environment

Published By: Borer Data Systems Ltd.     Published Date: Nov 07, 2007
Purchase price alone is not an accurate measure as to the true costs of a system. When evaluating the products offered by different vendors, the purchaser should take into consideration: purchase cost of equipment and software; cost of installing the infrastructure including data cable and mains power outlet and power cables; cost of installation; cost of maintenance; and more.
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energy, power, energy conservation, cost, cost of operation, tco, total cost of ownership, power management
    
Borer Data Systems Ltd.

Real-Time Guidance Enhances the Customer Experience

Published By: Verint     Published Date: Jul 10, 2013
In this research perspective sponsored by Verint, Ventana research delves into customer experience management. You'll learn about the importance of the customer experience when dealing with a company and how it can strongly impact their propensity to remain loyal - to continue to purchase products and services from the company, to recommend it to other people and refrain from posting negative comments about it on social media
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verint, customer experience management, customer experience challenges, customer analytics
    
Verint

VMware Infrastructure 3 Enterprise Case Study: Sills Cummis Epstein & Gross P.C.

Published By: VMware Dell     Published Date: Sep 29, 2008
As a growing law firm, Sills Cummis found itself presented with several classic IT challenges. It had to contend with server proliferation within its data center, implement a cost-effective disaster recovery system, and ensure high availability of key applications and services for its attorneys. Through its purchase of the VMware Infrastructure 3 suite, Sills Cummis was able to tackle all of these problems.
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vmware, dell, sills cummis epstein, gross p.c., servers, sql server, disaster recovery, high availability
    
VMware Dell

Automating Reorder Emails Increases Repeat Purchases for Musical Instrument Retailer

Published By: Bronto     Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.
Tags : 
esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Critical Questions to Ask During your Reference Call

Published By: Marketo     Published Date: Nov 04, 2011
Knowing the right questions to ask makes a world of difference when making a purchase. To ensure you make the most out of your reference calls, use this list of valuable questions you should always ask. Topics range from CRM integration, support experience and implementing functions like lead scoring, lead nurturing and data quality.
Tags : 
marketo, reference call, crm integration, white paper, marketing, data quality
    
Marketo
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