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Designing a Defense for Mobile Applications: Examining an Ecosystem of Risk

Published By: HP - Enterprise     Published Date: Jun 05, 2013
It wasn’t long ago that being on the cutting edge of business meant having a website where customers could purchase your products, but that quickly changed. Soon, it wasn’t enough just to have an e-commerce presence; you had to offer an interactive and engaging customer experience (see Web 2.0). Now the standard has shifted once again; in order to truly compete in the modern economy, your business needs to have a mobile storefront on smart phones and tablets. Without this mobile presence, you’ll lose business to competitors who have them. With this new challenge comes high risk as well as great reward. With mobility, the client side of your applications is more important than ever. Instead of accessing your website from the safe confines of work or home, your customers can now perform sensitive transactions anywhere. As a result, mobile applications, and the devices and data they interact with, can now be more easily attacked.
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mobile applications, ecosystem, risk, defense, application, risk, application security, mobile data systems
    
HP - Enterprise

Aprimo Steals the Show; Improves Future Spend Decisions

Published By: Aprimo, Inc.     Published Date: Dec 23, 2008
Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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aprimo, financial system, auditing process, prioritize marketing programs, it management, it spending, marketing automation, project management
    
Aprimo, Inc.

Enterprise Mobility Barometer For The Manufacturing Industry

Published By: Motorola, Inc.     Published Date: Mar 10, 2009
Enterprise mobility has emerged as a top strategic initiative among leading global organizations. To benchmark the current state of Enterprise Mobility adoption, Motorola’s Enterprise Mobility business conducted independent research among a representative sample of enterprise mobility decision-makers, the chief purchasers of enterprise mobility solutions and various mobile workers within enterprise and commercial businesses.
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enterprise mobility, motorola, manufacturing industry, mobile workers, digital two-way radio, voice-over-wlan, vowlan, tdma modulation
    
Motorola, Inc.

Market Basket Analytics online demo

Published By: IBM Software     Published Date: Feb 11, 2011
View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
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ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior, business analytics
    
IBM Software

Five Keys to Marketing Analytics Excellence

Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
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sas, marketing analytics, data driven decision making, consumer behavior, marketing mix, networking, data management, business technology
    
SAS

Get a Handle on Your IT Assets and Reduce Software Licensing Costs

Published By: ScriptLogic     Published Date: Jan 11, 2012
Discover hardware and software inventory data on Windows and Mac devices and compare it to what has been purchased as well as what is actually in use.
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ScriptLogic

Ademero Document Management Software - Streamlining the Accounts-Payable Process

Published By: Ademero     Published Date: Oct 04, 2010
Managing accounts payable is a common practice in every commercial establishment. Whether you deal with goods or provide services, materials and supplies have to be purchased to conduct ordinary business.
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document management, paper capture, paper scanning, workflow management, paperless office, document storage, automated workflow, retention policies
    
Ademero

Using the correct technology for video surveillance can greatly improve your business operations.

Published By: FPSN, LLC     Published Date: Jan 03, 2011
Creating awareness to the current state of video surveillance used for the majority of US businesses and what technology allows for the most effective systems for green usage, higher detail quality and overall smart purchases
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ip based, megapixel, surveillance, public safety, mobile video, spy cameras, wireless, cctv
    
FPSN, LLC

Intelligent Routing of Transactions

Published By: UpClick     Published Date: Mar 01, 2011
Intelligently routing credit cards to the right financial institutions in order to decrease declines 60+%
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transactions, credit cards, financial institutions, decline rates, capturing sales, online purchases, acquirers, merchants
    
UpClick

Understanding the Value of a Social Media Impression (A Nielsen Company Report)

Published By: Facebook     Published Date: Jun 15, 2011
Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration.
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facebook, nielsen, advertising, social media impression, social networking, customer engagement, brand marketing, social advocacy
    
Facebook

Free White Paper: Complete BPMS Buyer's Kit

Published By: iDatix     Published Date: Oct 06, 2011
In order to effectively purchase a document management solution, one must evaluate numerous products and vendors to determine the solution most appropriate for their business.
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bpm, ecm, document management, business intelligence, content management system, business technology
    
iDatix

The ROI of a New Learning Management System (LMS): How to Construct a Successful Business Case

Published By: Success Factors     Published Date: Feb 06, 2014
Learn how to construct the business case for justifying the purchase of an LMS.
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learning management system, lms, human resources, e-learning, successfactors, performance management, career development, compensation planning
    
Success Factors

Problem Solving and Product Information - Live Chat Works!

Published By: LogMeIn     Published Date: Mar 01, 2012
As you will see, live chat excels at both problem solving and providing product information, the bane of most shoppers' existence. Shoppers rely on it for everything from questions prior to purchase, errors in the checkout process, and post-order follow-up.
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logmein, online sales, live chat, customer satisfaction, product information, cutomer support, best practices, customer interaction service
    
LogMeIn

2013 Live Chat Effectiveness Report

Published By: LogMeIn     Published Date: Aug 27, 2013
Built on the results of an annual survey of Internet shoppers worldwide, the 2013 Live Chat Effectiveness report outlines Internet shopper communication and purchasing behavior and preferences. The report includes findings specific to live chat technology, as well as other engagement channels, such as phone, email and social media. In this year’s report, we explore how Internet shoppers use these various channels to inform purchase decisions and seek help from customer service. Readers will learn the channels that shoppers prefer in given scenarios and how to prepare their teams for optimal engagement.
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live chat report, social media, purchasing behavior, logmein, internet shoppers, optimal engagement, call center software, business technology
    
LogMeIn

The ROI from marketing to existing customers

Published By: Adobe     Published Date: Nov 21, 2012
The latest Adobe Digital Index Report quantifies the value of greater marketing focus to existing customers. Returning and repeat purchasers generate a disproportionately large share of revenue for online retailers. Read on to learn more.
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adobe, existing customers, marketing, adobe digital index report, customer segments, roi, return on investment, business technology
    
Adobe

Mobile Matters: Optimizing Search for Mobile Devices

Published By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
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search, search marketing, mobile marketing, mobile marketing trends, mobility trends
    
Adobe

White Paper: Social Selling in B2B Sales

Published By: uberVU via HootSuite     Published Date: Apr 23, 2013
Today’s B2B buyers are socially sophisticated and informed. Do you have the tactics, tools and training to leverage social media for sales success? Find out how to use social media to relate to customers, identify opportunities for engagement, establish credibility, and stay visible and valuable at every stage of the purchase process.
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social media management, social media strategy, social media strategies, social strategy, social business, social enterprise, enterprise social networks
    
uberVU via HootSuite

Server Refresh Cycles: The Costs of Extending Life Cycles

Published By: HP - Intel®     Published Date: Feb 22, 2013
Before simply delaying new hardware purchases, organizations need to assess the impact on both capital budgets and operational budgets.
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monitoring, network architecture, network management, network performance, network performance management, server hardware, servers
    
HP - Intel®

Workload-Optimized Systems For Superior Business Value

Published By: IBM     Published Date: Apr 04, 2013
What is a workload-optimized system? Simply put, it is one that matches architecture to the needs it is purchased for. Systems performance is no longer defined only by the fastest processor or other leading benchmarks, but rather by the ability to deploy new services faster, with higher quality, and within financial objectives. Commoditization has led some to think that financial objectives will lead to Intel-based systems for all uses. In this Advisory, we show that this is not the case, and by way of example, we demonstrate how Power Systems can be less expensive for ongoing operational costs and initial outlay.
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business value, processor, new services faster, higher quality, financial objectives, intel-based, commoditization
    
IBM

The Secure Cloud

Published By: QTS Data Centers     Published Date: Jun 09, 2015
In this white paper, 451 Research looks into the cloud to see what’s driving the purchase of cloud security technologies.
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cloud security technologies, cloud security purchases, bring your own device, mobile device management, security, it management, wireless, migration
    
QTS Data Centers

The Future is Today

Published By: Adobe     Published Date: Mar 03, 2017
New digital technologies are changing the retail space and encouraging customers to purchase in-store. As a retailer, you can adopt digital technology into your store to avoid getting left behind. This new guide from Adobe outlines six strategies to deliver engaging customer experiences, both digital and physical, in every step of the customer journey. Read The Future is Today: A Guide to Become a Digital Retailer to learn: • Why retailers are blending digital technology with traditional shopping • Six key strategies to align business needs with customer needs • Which technologies you need to build a “store of the future”
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digital technology, retail, customer needs, retail experience, future of retail
    
Adobe

Emotion Takes Over in Tech

Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Analytics inform, but the gut is what executives rely upon most — even in tech, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom and the codes of the high-tech world would indicate that “hard” elements, such as cost, quality and efficiency, are more compelling to this audience, new research shows that the opposite is true. When asked to share their feelings about what really drives their purchase decisions, high-tech executives revealed that “soft” factors, including company culture, reputation and level of trust, were what they relied on most to help them make decisions.
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Tyco Integrated Security

How to Engage the Emotions of Your Buyers

Published By: Tyco Integrated Security     Published Date: Sep 10, 2015
Analytics inform, but the gut is what executives rely upon most when making decisions, according to a new study conducted by the FORTUNE Knowledge Group and gyro. While conventional wisdom would indicate that “hard” elements, such as details around cost, quality and efficiency, are more compelling to decision-makers, this new research shows that the opposite is true. When asked to share their feelings about what really drives their purchase decisions, senior executives revealed that “soft” factors, including company culture, reputation and level of trust, were what they primarily relied on to help them make decisions.
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Tyco Integrated Security

Gartner WP: Top 10 Must-Ask Questions when Evaluating Solid-State Storage Arrays (Rights until 3/17

Published By: NetApp     Published Date: Jun 27, 2016
Flash success demands that critical questions be asked when choosing the right solution. Simplify your purchase cycle, lower costs and reduce the risk of technology acquisition. Download the Gartner report today.
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NetApp

MobileIron Delivers Strong Security and Modern Management to Macs

Published By: MobileIron     Published Date: Feb 26, 2018
Enterprises are increasingly expected to support Macs as corporateapproved devices. In order to be in compliance, it is imperative that all devices accessing sensitive corporate and customer data be fully secured and managed. MobileIron delivers a new model for authentication and identity to Macs and enables enterprises to unify Apple mobile and desktop operations using a common security and management platform. MobileIron’s layered security can be extended to not only corporate-owned Macs, but to employee-owned devices as well. And, IT organizations can bring Macs under management across the organization with unparalleled speed and at scale thanks to seamless integration with Apple’s Device Enrollment Program (DEP) and Volume Purchase Program (VPP).
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MobileIron
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