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Lead Nurturing: Guide for Modern Marketers

Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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Oracle Marketing Cloud

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy aligned to buyer needs across all phases of the buying process — marketing automation. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Find marketing automation fundamentals here.
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Oracle Marketing Cloud

Putting AI into ERP: The Where, What and How of Success

Published By: Larsen & Toubro Infotech(LTI)     Published Date: Aug 13, 2019
Real-time ERP systems are converting purchase order into jobs and schedules through the integration of standard ERPs with Machine Learning (ML) and Artificial Intelligence (AI). This powerful combination of touchless digitization engine, Robotic Process Automation (“software robots” that perform tasks automatically), and APIs in a nonintrusive manner to highly automate process is convincing Business Leaders, CIOs and IT managers that AI has moved past hype. Download full White Paper.
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Larsen & Toubro Infotech(LTI)

Key Trends in Digital Payments Markets and Strategic Infrastructure

Published By: Equinix EMEA     Published Date: Mar 21, 2019
Globally, payments are going digital—whether they are cash moving to cards, QR codes at point of sale (POS), purchases moving from physical to online stores with electronic forms of payment, or payments becoming seamless with in-app experiences. This phenomenon is not new, but does appear to be accelerating. This increased speed of adoption is driven by multiple factors, including an abundance of new electronic payment methods—many of which are layered on top of existing payment methods— focused on convenience, speed and the overall consumer experience. To find out more download this whitepaper today.
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Equinix EMEA

IT Transformation Trends: Flash Storage as a Strategic IT Asset

Published By: Pure Storage     Published Date: Oct 09, 2017
There’s no question about it: purpose-built all-flash storage is an exceptional catalyst for improving data center operations and supporting the transition to the cloud operating model. AFAs’ highly strategic role in both IT and business underscores the need to move storage purchase discussions and decisions beyond the storage team. IT leaders who want to see their organizations reap AFAs’ benefits—performance improvement, productivity gains, and cost savings, among others—should actively define their AFA strategies and oversee storage-related decision making, thus treating storage like the newly strategic asset it has become. To learn more, visit purestorage.com/cloud.
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it infrastructure, operations professionals, digital experience, time to resolution, cloud, pure storage
    
Pure Storage

The B2B Marketer's Guide to the World of Programmatic Advertising

Published By: Dun & Bradstreet     Published Date: Feb 16, 2016
By 2017, 83% of all online advertising will be purchased programmatically, according to eMarketer. Don’t left behind. Download this informative eBook to learn why you should be investing in programmatic right now. Whether you're a beginner with a basic curiosity, or you have already executed a programmatic ad buy but you want to learn more, you'll discover exactly what programmatic is, why you need it, and how it works. Ultimately, you'll discover why Programmatic Matters. You’ll learn: • The key players in the programmatic ecosystem and how to work with them to execute a successful campaign • Why data is the key ingredient of programmatic • How to leverage targeting to your advantage
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Dun & Bradstreet

Backup and Disaster Recovery: The IT Experience

Published By: Carbonite     Published Date: Jan 04, 2018
It’s the moment every IT department dreads: A data loss event takes your business offline and the countdown clock begins. Despite spending countless hours safeguarding against and preparing for this moment, the impact of downtime is immediate and all-consuming. While IT pros can’t always avoid data loss events, they can prepare for them to ensure minimal downtime. To better understand the IT experience during a data disaster, EVault commissioned Spiceworks Voice of IT to survey IT pros regarding disaster recovery practices and perceptions. All survey respondents were based in the U.S. and have influence over backup/disaster recovery purchase decisions. This e-book will explore the impact of downtime and data loss on IT departments for small and midsize businesses.
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Carbonite

Magic Quadrant for WAN Optimization Controllers

Published By: Blue Coat Systems     Published Date: Jul 05, 2011
The wide-area network optimization controller market is maturing rapidly, but remains dynamic, with a high level of innovation from vendors. Organizations looking to acquire WOC capabilities should identify their specific needs and conduct real-life trials before committing to any purchase.
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blue coat, wan optimization, secure web gateway, application performance monitoring, magic quadrant, optimization controllers, network performance management, wide area networks, enterprise resource planning
    
Blue Coat Systems

30-day trial and special offer for RSA Archer Business Continuity Management & Operations

Published By: EMC     Published Date: Apr 18, 2013
See for yourself how easy it is to implement RSA Archer Business Continuity Management & Operations right out of the box. Try it free for 30 days, then take advantage of the special purchase offer through 7/31/13.
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business continuity, disaster recovery, encryption, hacker detection, high availability, identity management, internet security, intrusion detection, intrusion prevention, patch management, security management, vulnerability management, data loss prevention
    
EMC

B2B Buying Will Never Be The Same

Published By: CEB     Published Date: Aug 12, 2013
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
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content marketing, thought leadership, b2b marketing, demand generation, lead generation
    
CEB

EMA Industry Report: Application Performance Monitoring (APM), 2015

Published By: AppDynamics     Published Date: Aug 25, 2015
In collaboration with Enterprise Management Associates (EMA), AppDynamics has conducted a survey of application management professionals and managers to determine exactly what IT organizations want and need from APM providers. Here are some key findings from the research: • Only 30% of companies currently have application-specific solutions to monitor apps • 50% or fewer of the tools companies have purchased are actively being used to monitor apps • 27% of application-related problems are detected by monitoring tools • A “unified monitoring platform” is the top choice in a feature of an APM solution Download the full report to review the findings and understand the key challenges and “must haves” associated with APM solutions voiced by IT professionals themselves.
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business technology, digital, customer service, efficiency, operations, infrastructure, business intelligence, business management, productivity
    
AppDynamics

How to Drive Revenue and Increase Loyalty Through Customer Experience

Published By: Mitel     Published Date: Mar 30, 2017
You know the way we communicate with each other has evolved, but what about the way your business communicates with your customers? A third of the US population is made up of millennials that use multiple channels when reaching out or making a purchase, so how does this shift affect your bottom line? More importantly, how closely aligned is your customer experience strategy with how customers are buying? Looking for some clarity? Check out this infographic for a clear understanding of how customers are shopping, why they abandon your transactions, and what steps you can take to keep them happy.
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customer experience, sms, email, web chat, social media, mobile, networking
    
Mitel

Mobile Device Management 101 for Higher Education

Published By: Jamf     Published Date: Mar 29, 2018
As iPad and iPhone usage continues to grow in higher education institutions around the world, finding the right way to manage iOS devices can be as important as the technology itself. In this e-book, we’ll educate you on the basics of mobile device management (MDM) and explain how you can maximize your education technology purchases. Become an expert in: • The state of iOS in higher education • Best practices and workflows for iPad and iPhone device management • Moving higher education forward with Apple TV
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Jamf

Sojern Helps You Find Travelers Most Likely to Book a Room in Your Hotel

Published By: Sojern     Published Date: Oct 26, 2017
The Sojern Traveler Platform offers hotels of all sizes access to over 350 million traveler profiles that allow you to precisely target prospects at all stages of the marketing funnel. You can also manage campaigns across multiple channels and devices, maintain brand awareness, increase purchase consideration, and turn site visitors into hotel room bookers.
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hotel digital marketing, hotel advertising, boutique hotels, independent hotels, hotel website, travel marketing, search engine marketing hotels, revpar, direct bookings
    
Sojern

Online-to-Offline Marketing: Tracking and Measuring Store Visits For Multi-Location Businesses

Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3

Location 3 + LOCALACT Franchise Growth Playbook

Published By: Location3     Published Date: Aug 31, 2018
About $3.7 trillion is spent annually in consumer purchases in the United States, according to Deloitte. But it’s often forgotten that only 8% of that is spent on e-commerce. This means that offline brick-and-mortar spending is where the true scale occurs. In order to support consistent franchise growth for your business, digital strategies must be designed to impact every stage of the franchising life cycle.
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marketing, local marketing, franchise, franchisor, digital marketing
    
Location3

How Connected TV Outperformed Traditional TV in Driving Local Customer Purchases

Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing, franchise, franchisor, multi-location business, paid media
    
Location3

A Love Affair With Inspiration

Published By: Curalate     Published Date: Aug 02, 2017
Dune London partnered with Curalate. Leveraging Curalate, Dune was able to source inspirational images from a variety of online sources and connect them to places of purchase. These sources included content created by customers, influencers, as well as Dune itself. In doing so, Dune was able to get more out of their existing investments in content while inexpensively acquiring compelling images from sources outside the organization.
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dune london, curalate, customers, influencers, content
    
Curalate

How To Monetize the Smart Home through the Smart Home Services

Published By: Ayla Networks     Published Date: Feb 10, 2016
The purpose of this report is to analyze the current state of play around connected device monetization and provide a roadmap for defining and executing a monetization strategy for connected devices by integrating services and features beyond the initial purchase.
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Ayla Networks

The Hidden Cost of T&E

Published By: Concur     Published Date: Aug 15, 2017
Automation is only part of the solution, however. While most systems track clear-cut T&E purchases, the reality is that some T&E costs simply can’t be captured by traditional solutions. And they impact your bottom line whether you track them or not. To truly manage all spending, you have to know what to look for and where to look. And this guide is a great place to start.
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researching, booking, data, travel, safety, tax liabilities, concur
    
Concur

2014 Top Insights for Sales Executives

Published By: CEB     Published Date: Dec 03, 2014
As deal complexity has risen, so too has customers' risk aversion and the number of stakeholders dedicated to a given purchase. The best companies build consensus among diverse groups by tapping into the right values and fostering an environment of collective learning.
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b2b marketing insights, b2b sales insights, consensus marketing, b2b branding, b-to-b decision-makers, leading marketing and sales teams, sales executives, sales leaders
    
CEB

Winning Consensus Based Sales

Published By: CEB     Published Date: Dec 03, 2015
The key challenge of B2B selling today: customer purchase processes are overwhelmed by an increasingly large and diverse number of customer stakeholders who can’t reach consensus on a common course of action. Learn how to overcome buyer dysfunction and guide customer to consensus.
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marketing, sales, b2b, challenger, consensus, mobilizer, implementation, product marketing, blocker, commercial insight
    
CEB

ROI & Benefits of using Polycom voice solutions with Office 365 Cloud PBX

Published By: Polycom     Published Date: Mar 12, 2018
Learn how one organization with Polycom voice devices and Microsoft Office 365 realized a 109% risk-adjusted ROI and benefits of $1.6M over three years. By deploying Polycom voice solutions for Microsoft Office 365, an engineering firm was able to realize: $1.6M in total risk-adjusted benefits $1M in incremental revenue with more billable hours $537k in improved productivity $74k in phone purchase and installation cost savings $14k in employee relocation cost savings Learn more about the business benefits and cost savings attributed to Polycom voice solutions for Microsoft Office 365. The Total Economic Impact Of Polycom Solutions For Microsoft Office 365, a commissioned September 2016 study conducted by Forrester Consulting on behalf of Polycom and Microsoft.
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economic, impact, polycom, solutions, microsoft, optimization, organization
    
Polycom

Today’s State of Work: The Productivity Drain

Published By: ServiceNow     Published Date: May 21, 2015
The Internet has created radical changes in our personal lives. We now live in a “consumerized” online world where we shop for products and services with a few taps on a smartphone. Social media gives us a global forum where anyone can speak their mind. We see news as it unfolds, watch videos on YouTube, stream music from Spotify, and make friends on Facebook. We expect the web to be automated, on demand, and always on – delivering instant gratification no matter where we are.
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consumerized, spotify, facebook, smartphone, purchase orders, it management
    
ServiceNow
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