purchase paths

Results 1 - 3 of 3Sort Results By: Published Date | Title | Company Name

Connecting with people across their every dimension

Published By: Adobe     Published Date: Oct 10, 2019
For decades, economists believed people made rational choices, psychologists thought they could categorise us into clearly defined personality types and marketers were sure that customers followed linear funnels toward purchase. Not so anymore. Thatís because the world has come to realise that we humans are multidimensional. We have many sides to our lives and our personalities. We donít follow logical, linear paths. And what we like one minute, we donít like the next. As businesses increasingly focus on customers, they see that theyíre not simple and static personas. Instead theyíre complex and dynamic individuals.
Tags : 
    
Adobe

Retail in a Digital World: How to Survive and Thrive

Published By: SAP     Published Date: Mar 22, 2016
Nearly all store sales will be influenced by digital in 2020, and the retailer of the future will excel at orchestrating core processes in the maze of near-infinite purchase paths available to ever-more discerning consumers. Digital transformation will impact all areas of retail business processes as retailers seek new ways to reach consumers while maximizing efficiencies within their own operations. Automation, speed, and contextually driven decisions will create opportunities for retailers and help transform relationships with their suppliers, consumers, and employees. Learn more about how digital transformation is impacting the retail industry. Download a complimentary copy of the Retail in a Digital World white paper.
Tags : 
sap, digital retail, digital businesses, business technology
    
SAP

Psychology and CX Series: Seekers & browsers

Published By: Clicktale     Published Date: Sep 26, 2016
In this third paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can identify intentionality of shopper behavior and differentiate between goal-oriented buyers and casual browsers. Learn how to increase conversions by building diverse purchase paths for your diverse visitors.
Tags : 
clicktale, psychology, customer experience, shopper behavior, conversions, purchase paths
    
Clicktale
Search      

Add Research

Get your company's research in the hands of targeted business professionals.