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The State of Sales Acceleration

Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
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data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet

The Data Inspired Art of Sales Acceleration

Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
You’re on the hook for more than just moving prospects through the funnel and delivering leads to sales. You’re responsible for managing the customer relationship. But how does it feel to the customer when that transition takes place? All too often, the first contact with sales feels like starting the conversation over again. And for customers who have already invested time and energy learning about a company and their products, this can be a jarring experience. Great composers use consistent melodic themes over the course of a piece. As marketers, it is our responsibility to ensure there is harmony and consistency over the full lifecycle of the customer relationship. But linking the conversations that marketing and sales have with prospects depends on your ability (and willingness) to share insights that are born from data.
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data, sales, marketing, relationship management, suppliers, customers, finance, compliance
    
Dun & Bradstreet

5 things you might be stressing out about and how to fix them

Published By: Limeade     Published Date: Feb 02, 2017
Stress is one of the top issues that affect our well-being. When money gets tight or relationships get frazzled, it can lead to unhealthy and unproductive behaviors. This tip cheat has five ways to combat the most common stresses we face.
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Limeade

Driving growth and innovation with a trusted support resource

Published By: IBM     Published Date: Jun 16, 2015
IBM takes a broadly integrated approach to hardware, software and multi-vendor support that can help you find new ways to help simplify IT asset management, enhance quality and control costs.
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technology infrastructure, virtualization, it business solutions, software service services, best practices, infrastructure management, technical support relationship, dynamic infrastructure, server virtualization, customer experience management, productivity, service management, data center design and management, infrastructure
    
IBM

Powering Up Customer Experience: How utilities can reinvent their business model to delight customer

Published By: IBM     Published Date: Apr 21, 2016
Read this editorial to learn about the challenges and opportunities ahead for energy companies, and find out how utilities can use analytics to improve satisfaction by gaining insight into consumption and billing patterns—as well as the products and services that interest customers most.
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ibm, customer experience, energy, utilities, customer relations
    
IBM

Seven principles for achieving high performance and scalability for information integration

Published By: IBM     Published Date: Jan 27, 2017
Every day, torrents of data inundate IT organizations and overwhelm the business managers who must sift through it all to glean insights that help them grow revenues and optimize profits. Yet, after investing hundreds of millions of dollars into new enterprise resource planning (ERP), customer relationship management (CRM), master data management systems (MDM), business intelligence (BI) data warehousing systems or big data environments, many companies are still plagued with disconnected, “dysfunctional” data—a massive, expensive sprawl of disparate silos and unconnected, redundant systems that fail to deliver the desired single view of the business.
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IBM

Scaling Data Integration to Handle Big Data

Published By: IBM     Published Date: Jan 27, 2017
The bottom line is that those that have the most customer insight will win because they know what customers want. So the question is how will you get that insight? What is it that you don’t know about customers in the market(s) that you operate in? Do you have all the attributes about customers in your MDM system that could be of value to your business? Do you know about all the relationships that your customers have in your MDM system? In most cases, the answer to the above questions is no which inevitably means one thing. You need more data
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IBM

Fueling Business Growth with a Strong Front Office Back Office Relationship

Published By: Oracle     Published Date: Nov 07, 2018
This guide for finance directors and CFOs of growing businesses provides pointers for creating a more fruitful and valuable relationship between finance and the front office.
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Oracle

Digital Twin – Manufacturing Excellence through Virtual Factory Replication

Published By: Dassault Systèmes     Published Date: Jun 19, 2018
The concept of a virtual, digital equivalent to a physical product or the Digital Twin was introduced in 2003 at a University of Michigan Executive Course on Product Lifecycle Management (PLM) taught by Dr. Michael Grieves. In light of these advances, it is timely to explore how the Digital Twin can move from an interesting and potentially useful concept that aids in understanding the relationship between a physical product and its underlying information to a critical component of an enterprise-wide closed-loop product lifecycle. Understand how focusing on the connection between physical product and virtual product will improve productivity, uniformity of production, and ensure the highest quality products.
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Dassault Systèmes

Digital Identities and the Open Business

Published By: CA Technologies     Published Date: Jan 06, 2014
This report presents new research into the use and benefits of IAM and the relationship it has with these three drivers. The research is based on over three hundred interviews with senior IT managers in medium sized to large organisations in a range of business sectors across Europe. The report should be of interest to anyone wanting to better serve all types of users, whilst still keeping control over applications and data.
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mediacom, digital identities, open business, business growth, access management, identity management, iam, open interaction, in-house directories, management challenges, cloud-based services, b2b, b2c, cloud services, it applications, source of identity, bring your own identity, iam-as-a-service, security, business activity monitoring
    
CA Technologies

Deliver Secure, New Business Services in a Multi-Channel Customer Environment

Published By: CA Technologies     Published Date: Jan 08, 2014
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
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ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience, social media, mobile, applications, customer experience management, customer engagement, application performance management, customer interaction service, customer satisfaction, secure content management
    
CA Technologies

Deliver Secure, New Business Services in a Multi-Channel Customer Environment

Published By: CA Technologies     Published Date: Jan 15, 2014
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
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ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience, social media, mobile, applications, customer experience management, customer engagement, application performance management, customer interaction service, customer satisfaction, secure content management
    
CA Technologies

Deliver Secure, New Business Services in a Multi-Channel Customer Environment

Published By: CA Technologies     Published Date: Jan 15, 2014
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
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ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience, social media, mobile, applications, customer experience management, customer engagement, application performance management, customer interaction service, customer satisfaction, secure content management
    
CA Technologies

Powering Transformation

Published By: ServiceNow     Published Date: Feb 07, 2012
Download the white paper to find out more about next-gen IT solutions - and how IT in the cloud will help your organization not only keep up with today's complex IT ecosystem, but manage it more efficiently than ever before!
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powering, transformation, cloud, investments, integration, access data, performance, revolution, ecosystem, manage, next-gen it, social media, build relationships, improve service, collaboration, post it, tag it, tweet it, like it, facebook
    
ServiceNow

Connecting with Consumers in Life Sciences: Developing Sustainable Competitive Advantage

Published By: Merkle     Published Date: Sep 26, 2012
Download this white paper for a deeper look into the growing question surrounding the pharmaceutical industry--If customer centricity is so widely accepted as a way to unlock significant financial gains, why are companies so slow to adopt it?
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crm, customer relationship amangement, customer centricity, connected crm, pharmaceuticals
    
Merkle

Business Strategy: Socialytics - Enabling the Social Business of Retail

Published By: SAP     Published Date: Nov 28, 2012
A social media analytics strategy should be developed as an enterprise wide framework even as socialytics capability is incubated and developed with digital marketing, public relations, or e-commerce. Read on to learn about social business of retail.
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socialytics, idc, sap, marketing, merchandising, commerce, product design, quality, business technology
    
SAP

How Social Interactions Enhance Customer Engagement Processes

Published By: SAP     Published Date: Nov 28, 2012
Across all businesses, they would like nothing better than to know what their customers like. How old are they? What do they like? Structured customer intelligence was the primary currency and see how social interaction enhances engagement.
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social interactions, sap, customer engagement process, customer, experience, customer relationship, multi-channel environment, business technology
    
SAP

Forrester Paper: Welcome To The Era of Digital Intelligence

Published By: Teradata     Published Date: Jun 12, 2013
Because subpar analytics put customer relationships at risk, Forrester is redefining the modern practice of web analytics as "digital intelligence." This new approach to analytics brings a set of expanded requirements and calls on firms to consider their technology frameworks, organizational structures, metrics, and optimization practices.
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web analytics, data driven marketing, digital intelligence
    
Teradata

Delivering an On Your Side® Experience

Published By: Teradata     Published Date: Jun 12, 2013
Nationwide Mutual Insurance Company operates in a very competitive industry, so it must constantly prepare to meet new challenges as well as build on past successes, maximizing ever asset including its information. In fact, Nationwide's vision - the recognition of its information as a strategic asset - has proved to be a key factor in the company's success. Download this paper to learn more.
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big data, big data analytics, customer relationships, customer knowledge store
    
Teradata

Perspective: Health Plan CRM-Driving Consumer Value into the Customer Relationship

Published By: Teradata     Published Date: Jun 12, 2013
This IDC Health Insights Perspective discusses the growing importance of CRM for healthcare payers, its expected benefits and potential challenges, and suggested best practices for harnessing CRM capabilities to drive enhanced value for both payers and end consumers.
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health plan, crm, customer relationship, health, health insights, crm
    
Teradata

Sustaining Profitable Customer Relationships Using Data-Driven Marketing in Financial Services

Published By: Teradata     Published Date: Jun 14, 2013
This paper explains how customer relationships can be threatened by lack of insight into their behaviors and preferences and how financial services organizations can use data analytics and customer-centric marketing to improve these relationships and drive business.
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customer data analytics, data driven marketing, customer relationships, customer centric marketing
    
Teradata

Meeting the Needs of the Mobile-First Consumer

Published By: LivePerson     Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels. What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line. But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
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liveperson, idc, consumer relations, mobile, smartphones, mobile apps, brand engagement, mobile computing, mobile data systems, mobile workers, smart phones, wireless application software, wireless phones, business intelligence, customer interaction service, customer relationship management, customer satisfaction
    
LivePerson

Customers for Life: Technology Strategies for Attracting and Keeping Customers

Published By: Sitecore     Published Date: Sep 15, 2014
Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.
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strategies, technology, customer, relationship, loyalty, profitability, sales, insight, acquisition, lifetime, association, revenue, benefits, resources, data, it management, quality of service
    
Sitecore
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