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Maintaining Trust

Published By: Group M_IBM Q418     Published Date: Nov 13, 2018
The financial industry is experiencing a significant challenge when it comes to maintaining and establishing trust in its relationships with clients. Customers battered by the constant barrage of publicized data incursions and security breaches are highly sensitized to those signs in their own dealings. They find it difficult to accept any disruption in either their business or their personal financial activities and are easily frightened away from organizations that they perceive as risky.
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Group M_IBM Q418

The Art & Science of the SmartVideo Algorithm

Published By: SundaySky     Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers. This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult. That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships. Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter. These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
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SundaySky

The Engaged Financial Services Provider: Meeting Today's Customer Expectations

Published By: Oracle     Published Date: Mar 18, 2019
Today’s customers, from across many generations and wealth levels, are hyperconnected. This digibook is a guide for financial services providers to building enduring customer relationships through technology.
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Oracle

Crisis Communications in a Digital Age: A TrendKite PR Playbook

Published By: TrendKite     Published Date: Apr 25, 2018
In the digital age, the internet brings a lot of fantastic things to the PR profession, opening new mediums, offering data-driven insights, and allowing new opportunities. But on the other side, it also brings challenges in the overwhelming speed at which news spreads. With endless examples of poorly handled situations, PR knows in this digital age, there is no hiding a burgeoning crisis. So when discussing PR crises and preparedness, make sure to reframe your thinking for today’s world: are you prepared for a digital crisis in a digital age?
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communications, trendkite, public relations
    
TrendKite

AVE is a Mirage: And Other Radical Shifts in Public Relations

Published By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
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ave, trendkite, marketing
    
TrendKite

Measuring PR Impact: the Framework for a Data-Driven PR Strategy

Published By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
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public relations, marketing, martech, pr strategy
    
TrendKite

The Business Feeling Index: The Feelings That Move Business Forward

Published By: gyro     Published Date: Jul 05, 2018
While it is easy for marketers to be distracted by the power of data and technology, a new report reminds us what really drives business decisions: feelings. A new study conducted by the Financial Times Commercial Insight Group and gyro asked more than 300 FT readers across the globe to express what feelings are crucial for creating successful business relationships.
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gyro

TIBCO Smart Offerings for Retail Banks

Published By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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TIBCO Software

Ovum Decision Matrix

Published By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q2'19

Keep the lights on by predicting when an outage might occur

Published By: Group M_IBM Q2'19     Published Date: Apr 10, 2019
Today's energy, environment, and utility companies face an unfamiliar landscape in which they must integrate alternative energies, expand situational awareness across the system, and deepen their relationships with customers-all while continuing to deliver reliable, safe, and affordable electricity, gas and water to everyone.By combining predictive analytics with IoT, cloud and mobile technologies, utilities companies can Lower costs, improve operational efficiency and increase equipment reliability.
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Group M_IBM Q2'19

Keep the lights on by predicting when an outage might occur

Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
Today's energy, environment, and utility companies face an unfamiliar landscape in which they must integrate alternative energies, expand situational awareness across the system, and deepen their relationships with customers-all while continuing to deliver reliable, safe, and affordable electricity, gas and water to everyone.By combining predictive analytics with IoT, cloud and mobile technologies, utilities companies can Lower costs, improve operational efficiency and increase equipment reliability.
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Group M_IBM Q3'19

Ovum Decision Matrix

Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q3'19

What's Next for Your Store, Your Shopper, and Your Business? Expert Insights on the Future of Retail

Published By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
If a retailer views “Buy Online, Pickup In-Store” as purely e-commerce, they’re losing. Each transaction in which customers pickup in-store is a chance to add value to the relationship. Whether that means speed, cross-selling, or a unique bit of customer service that amplifies the visit, BOPIS plays just as important a role as the rest of the brick-and-mortar experience. Some trips may not translate to additional purchases right then and there, but the way a retailer handles pickup can dictate how the customer feels about the brand. To get the most out of BOPIS, retailers should ask themselves a few important questions.
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Group M_IBM Q3'19

Ovum Decision Matrix

Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Delivering personalized customer experience remains the top business challenge for communications service providers (CSPs). Ovum's recently published 2018 ICT Enterprise survey saw almost all CSP IT executives interviewed identify delivering personalized customer experience as one of their three most important business challenges for the next 18 months. This trend emphasizes the high priority CSPs place on how customer relationships are managed. However, several factors have an impact on CSPs' ability to identify and then deliver customers' core needs. These include understanding the data sets they should focus on; collecting, cleansing, and consolidating these data sets; and having the right expertise to mine the data sets.
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Group M_IBM Q4'19

A 9-Step Strategy for Connected Communications

Published By: Workplace by Facebook     Published Date: Jun 24, 2019
From Internal Communications to Internal Connections. It’s time to stop thinking about delivering internal communications and start thinking about creating internal connections. When people are connected, you can deliver a truly effective comms strategy that enables collaboration, builds culture and gets the right message to the right people at the right time. 77% of Comms leaders agree that their company is more efficient when people are more connected. 79% believe that building meaningful relationships at work is important. This guide will walk you through a 9-step strategy for creating connected communications in your organization with ease and speed. Download now to find out more.
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Workplace by Facebook

The Future of Retail Customer Service is Now

Published By: Kustomer     Published Date: Aug 27, 2019
The digital age has forever changed customer expectations. By unifying customer data and tracking interactions, Kustomer gives retailers the power to better understand customers and deliver great experiences wherever they happen to engage.
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retail customer service”, “retail customer support”, “retail customer experience”, “customer support”, “customer service”, “customer experience”, “conversational commerce”, “omnichannel support”, “omnichannel customer experience”, “customer relationships”, “customer conversations”
    
Kustomer

How UNTUCKit Increased Agent Efficiency by 25%

Published By: Kustomer     Published Date: Aug 27, 2019
UNTUCKit wanted to ensure their stellar shopping experience was supported across every customer touchpoint, especially support. But the growing UNTUCKit team was spread across multiple platforms, without visibility into customer history or lifetime value. Learn how Kustomer enabled them to deliver exceptional service while increasing agent efficiency by 25%.
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retail customer service”, “retail customer support”, “retail customer experience”, “customer support”, “customer service”, “customer experience”, “conversational commerce”, “agent efficiency”, “agent productivity”, “first call resolution”, “customer relationships”
    
Kustomer

6 Reasons You Need Marketing Automation

Published By: Oracle OMC     Published Date: Aug 30, 2018
Marketing automation does a lot. It speeds things up. Moves the needle. And galvanizes the sometimes-rocky relationship between sales and marketing. Want to know more? Reveal the six big things it could do for your team now.
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Oracle OMC

Commercial Banking: Enhancing Customer Relationships

Published By: Ciber     Published Date: Jun 28, 2016
View this video to find out how banks realise that implementing digital processes will enhance the relationship they have with their customers.
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commercial banking, digital banking, customer relationship, customer relationship management, customer satisfaction, customer service
    
Ciber

The CMO Solution Guide: Context & Consumers

Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
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data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud

Managing Up, Across, & Down - Harvard Business Review

Published By: Citrix     Published Date: Jun 03, 2015
This Harvard Business Review paper explores these universal principles of effective influence and provides examples of how they can be employed in ethical and sustainable ways to improve your powers of persuasion.
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communication, good communication, relationships, influencing outcomes, negotiate, powers of persuasion, customer interaction service, customer relationship management, customer satisfaction, customer experience management
    
Citrix

Mobile Messaging 101: The Millennial Audience Engagement Platform

Published By: Swyft Media     Published Date: Jun 13, 2016
Effective marketing is all about engagement — connecting with customers and finding innovative, interesting ways to build long-term relationships. When it comes to the highly active, spend-ready millennial generation, coupling the right content with a deeply personal experience is especially important.
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swyft, mobile messaging, millennial, audience engagement, audience engagement platform
    
Swyft Media

Financials Make Salesforce Stronger

Published By: Sage     Published Date: Nov 28, 2017
You already know that Salesforce is the world's leading customer relationship management solution. But did you also know that you can transform this already-powerful tool into a complete business management and accounting solution? Learn more about Sage Business Cloud Financials - the accounting solution built for business leaders who want to manage their entire business in the Salesforce cloud. Download the ebook today.
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Sage
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