relationship management

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How to Achieve a Great- and Profitable- Customer Experience

Published By: SAP     Published Date: Apr 14, 2011
A research report from Business Week on a global survey of executives on Customer Experience; 80% of respondents rate CE as a strategic priority but the majority believe that their company does a poor job at delivering a good customer experience. We will be publishing 4 reports based on this survey as well as interviews with key analysts, influencers and Customers. Here is the first report which you can download and forward to your sales team and customers.
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customer experience management, bloomberg businessweek, bbrs, relationship management, customer segmentation, customer retention, business intelligence, customer relationship management
    
SAP

Keeping Cash Flow in Focus While Driving Business Performance

Published By: SAP     Published Date: Jun 30, 2011
IDC discusses the delicate balance of maintaining a healthy cash flow, while making the most of the capital you put to work. Best practices are shared.
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sap, cash flow, business performance, best practices, spending dynamics, input, output, financial performance
    
SAP

Best Practices in Mobile Marketing: Mobile Relationship Management

Published By: Gleanster     Published Date: Jul 26, 2012
This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.
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marketing, mobile marketing, gleanster, mobile relationship, emerging marketing
    
Gleanster

Creating Competitive Advantage in Demanding Retail Environments

Published By: CommercialWare     Published Date: Feb 28, 2007
This paper explores what cross-channel transparency looks like through the consumer's eyes, the costs retailers incur by maintaining the status quo, and key steps retailers need to consider as they undertake cross-channel initiatives.
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as/400, web sphere, customer relationship management, customer service, ebusiness, enterprise software, supply chain management, manufacturing
    
CommercialWare

Growing Gift Card Demand Evokes Change

Published By: CommercialWare     Published Date: Mar 06, 2007
Customers enjoy buying and receiving gift cards. The new challenge is for retailers to provide gift cards that mesh with the way customers want to use the cards. Many early systems cannot efficiently support the changes in demand.
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customer service, customer interaction service, customer relationship management, gift cards, datavantage, commercialware, ebusiness
    
CommercialWare

EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform
    
Neolane, Inc.

Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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neolane, accor hotels, online relationship marketing strategy, improve reactivity rates, campaign personalization, collaborative content management, crm software, custom content
    
Neolane, Inc.

The Focus Experts Guide to CRM for Growing Midsize Companies

Published By: Focus CRM     Published Date: Jan 13, 2011
Before you implement CRM at your growing company, learn more about the real-world issues that accompany such growth, and how to apply systems and systematic thinking when dealing with those issues.
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midsize companies, mitch lieberman, contact management, experts guide, mark tamis, brian vellmure, crm adoption, paul greenberg
    
Focus CRM

Sales Force Automation (SFA) Comparison Guide

Published By: Focus CRM     Published Date: Jan 13, 2011
Whether you work for a small business, a medium-sized enterprise or a huge corporation, there's a solution that will fit the bill. This is a must read comparison guide.
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focus crm, customer relationship management, sfa, sales tools, marketing automation, deployment, pricing, call center management
    
Focus CRM

The True Value of Social Business

Published By: Focus CRM     Published Date: Aug 04, 2011
Improve your social CRM efforts and learn the benefits of the social business model.
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focus crm, social business, customer relationship management, social business strategy, social crm, social media customer service, social media marketing, customer interaction service
    
Focus CRM

Comparison Guide: On-Premise CRM

Published By: Focus CRM     Published Date: Aug 04, 2011
Give your business additional flexibility with an on-premise CRM solution. Download your comparison guide now.
Tags : 
focus crm, customer relationship management, marketing, sales, comparison guide, on-premise crm solution, customer interaction service, customer satisfaction
    
Focus CRM

Best Practices for an On-Demand CRM Implementation

Published By: Focus CRM     Published Date: Aug 04, 2011
Get your on-demand CRM rollout right by following the Best Practices suggested by Focus Experts.
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focus crm, on-demand crm implementation, customer relationship management, best practices, sales, marketing, customer satisfaction, customer service
    
Focus CRM

2011 Trends Report: Customer Relationship Management (CRM)

Published By: Focus CRM     Published Date: Aug 04, 2011
Focus Experts share their 2011 predictions for CRM.
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focus crm, customer relationship management, 2011 trends, sales, marketing, customer satisfaction, customer service, marketing automation
    
Focus CRM

Lean BPM: The Era of Collaborative Process-Centric Applications

Published By: SERENA Software, Inc     Published Date: Jun 23, 2009
Learn how to deliver lean business process management (BPM) via collaborative process-centric web applications inexpensively and quickly.  You can develop applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment. Define processes easily, and get them online quickly. Mashup technology for lean BPM makes it simple to build collaborative process-centric applications, without coding.
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collaborative, process-centric applications, serena software, serena, bpm, business process management, it investment, business mashups
    
SERENA Software, Inc

Lean BPM: Process Pain to Process Gain in Three Simple Steps

Published By: SERENA Software, Inc     Published Date: Jun 23, 2009
Lean BPM is focused on radically simplifying how business processes and management are delivered. Processes are designed quickly and easily by the business user closest to the problem. Working solutions are delivered incrementally to your users in record time. Serena delivers the easiest business process development. No coding. No consultants. No kidding.
Tags : 
serena, serena software, lean bpm, serena, serena software, working solutions, workflow, application
    
SERENA Software, Inc

Lean BPM- The Era of Collaborative Process-Centric Applications.

Published By: SERENA Software, Inc     Published Date: Jun 23, 2009
Learn how to deliver lean business process management (BPM) via collaborative process-centric web applications inexpensively and quickly.You can develop applications in days rather than months, deploy in minutes and get a quick return on that precious IT investment. Define processes easily, and get them online quickly. Mashup technology for lean BPM makes it simple to build collaborative process-centric applications, without coding.
Tags : 
collaborative, process-centric applications, serena software, serena, bpm, business process management, it investment, business mashups
    
SERENA Software, Inc

Mastering New Challenges in Text Analytics

Published By: SPSS Inc.     Published Date: Mar 31, 2009
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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spss, text analytics, data management, statistical analysis, natural language processing techniques, computational linguistics, web sites, blogs
    
SPSS Inc.

Evaluating Digital Marketing Systems: Criteria to Consider

Published By: ClickSquared     Published Date: Jul 07, 2009
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
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clicksquared, digital marketing, interactive relationship marketing, irm, lifecycle, marketing intelligence, it foundation, web 2.0
    
ClickSquared

The 7 Keys to Mobile CRM Success

Published By: Salesforce.com     Published Date: Jul 09, 2009
Mobile access to Salesforce CRM is one of the easiest ways to get the most from your Salesforce CRM investment. To get started right, follow the tips in this document. It's an approach that's yielded great results for hundreds of customers.
Tags : 
salesforce, salesforce crm, crm, customer relationship management, mobile, best practices, business intelligence, business management
    
Salesforce.com

Seven Domains of Successful SaaS Enterprise Deployments

Published By: Salesforce.com     Published Date: Apr 26, 2007
This paper summarizes the key ingredients for a successful on-demand implementation. Find out how you can benefit from the knowledge gained by the Salesforce.com Global Services organization, as outlined in the seven domains described in this paper.
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salesforce, salesforce crm, crm, customer relationship management, mobile, saas, sales tools, best practices
    
Salesforce.com

13 Reasons Sales Reps Love Salesforce CRM

Published By: Salesforce.com     Published Date: Apr 27, 2009
Regular usage of Salesforce CRM is important to driving full adoption. To achieve that goal, sales reps need to know how the application benefits them, day after day. The bottom line: Salesforce CRM is not just a tracking tool, it's a sales effectiveness tool.
Tags : 
salesforce, crm, customer relationship management, sales tools, collaboration, best practices, business intelligence, business management
    
Salesforce.com

Salesforce CRM Mobile Implementation Guide

Published By: Salesforce.com     Published Date: Mar 11, 2008
This 34 page guide readies you for a Salesforce Mobile rollout. Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
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salesforce, crm, customer relationship management, sales tools, collaboration, smart phones, blackberry, appexchange
    
Salesforce.com

SME Clear Value Interactive Guided Tour (ITour)

Published By: SAP     Published Date: Jul 29, 2010
SME Clear Value Interactive Guided Tour (ITour) explains the value of the SAP SME portfolio through three value scenarios: Insight, Efficiency and Flexibility
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sap, sme itour, smb, operating system, financial management, crm, customer relationship management, reporting
    
SAP

Drive Sales, Marketing, and Service Success with Microsoft® Dynamics CRM Online

Published By: Microsoft Corporation     Published Date: Oct 19, 2010
Attend this webcast to see the product in action (including integration to Microsoft Business Productivity Online Services), to understand the competitive advantages Microsoft Dynamics CRM Online has over other solutions in the market, and to hear examples of successful customers managing their customer relationships in the cloud.
Tags : 
microsoft dynamics crm online, sales and marketing, business productivity, customer relationship, cloud, customer relationship management, customer interaction service, customer satisfaction
    
Microsoft Corporation

How to Leave Voicemails that Prospects Return

Published By: beep! Directed Voicemail     Published Date: Mar 12, 2013
Download this white paper to learn about the insights from B2B sales experts on how to properly use voice mail to drive more response.
Tags : 
voicemail, beep!, sales strategy, crm, customer relationship management, calling center strategy, business technology
    
beep! Directed Voicemail
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