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6 Tips for building a thriving help center

Published By: Zendesk     Published Date: Jun 29, 2018
Customers are more technically savvy than ever and have come to prefer the DIY approach to solving their issues and answering their own questions. Years of research by ICMI has confirmed that customers prefer to resolve issues themselves and within their channels of choice. Furthermore, customers only seek direct interactions when they unsuccessfully exhaust their self-service options. This is backed up by data from American Express, which found that 48% of consumers prefer to speak with a customer service rep when dealing with complex issues, but only 16% prefer the same contact for simple issues. The goal of this paper is simple: We want to help you build an all-in-one knowledge base, community, and customer portal. All of which can be accomplished with a help center like Zendesk Guide.
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Zendesk

6 Tips for Created the Coveted Hotel Experience

Published By: Oracle_Hospitality Hotels     Published Date: Feb 22, 2017
6 Tips for Creating the Coveted Hotel Experience. Insights from the Oracle Hospitality Phocuswright research study.
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Oracle_Hospitality Hotels

6 Tips for Creating Coveted Guest Experiences

Published By: Oracle     Published Date: Feb 27, 2017
It is a common refrain that is getting increasingly louder: We want more control. And guests want it during every phase of the travel lifecycle. That growing desire became evident in our research as guests expressed their interest in various ways.
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Oracle

7 Considerations for Building a Data Warehouse in the Cloud – Learn More

Published By: Attunity     Published Date: Feb 12, 2019
Read this checklist report, with results based on the Eckerson Group’s survey and the Business Application Research Center (BARC), on how companies using the cloud for data warehousing and BI has increased by nearly 50%. BI teams must address multiple issues including data delivery, security, portability and more before moving to the cloud for its infinite scalability and elasticity. Read this report to understand all 7 seven considerations – what, how and why they impact the decision to move to the cloud.
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cloud, business intelligence, analytics, cloud data, data lake, data warehouse automation tools, dwa, data warehouse, security and compliance, data movement, hybrid cloud, hybrid cloud environment, cross-platform automation, portability
    
Attunity

7 Essential Best Practices for Connecting Marketing and CRM Technologies

Published By: Gleanster Research     Published Date: Jul 08, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process, conversion rate
    
Gleanster Research

7 Essential Best Practices for Connecting Marketing Technologies with Salesforce.com

Published By: Gleanster Research     Published Date: Jul 07, 2014
This Deep Dive will take a closer look at practical strategies and best practices for connecting marketing and sales technologies.
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gleanster, marketing automation, marketing technology, crm, crm technology, crm solutions, lead generation, sales process, conversion rate
    
Gleanster Research

7 Signs Your Location Marketing is Holding You Back

Published By: Uberall     Published Date: Jan 24, 2019
Offering a holistic suite of location marketing services can be a huge differentiator for your business. After all, the primary metric of success for most SMBs and SMEs is how many customers you can get through their doors. Having a strong location marketing game is critical to both delighting them and growing your own business.
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall

7 Steps To Creating A High-Impact MarTech Stack

Published By: Marketo     Published Date: May 18, 2017
Across industries, marketing increasingly plays a critical role in company growth. After all, the top expectation of CEOs polled by Gartner, in the 2014 Gartner Executive Summary for CMO Leadership, Accountability, and Credibility within the C-suite, is that the CMO would not only improve, but also own the customer experience by 2016. Combine this with the fact that digital is quickly becoming the de facto medium for customer interactions, and it’s easy to see why it’s essential that CMOs build an effective, efficient, and scalable marketing technology (aka MarTech) stack. Today, according to Forrester’s 2015 research, “Don’t Let Muddled Messaging Compromise Customer Experience,” as much as 90% of a buyer’s journey is self directed. Your buyers have moved online and many of them (likely a majority of them) prefer to be reached through digital channels.
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integrate, social lead tool, slide share, webinar platform, lead capture, web forms, delivery assurance, event automation
    
Marketo

7 Steps to Integrate B2B Sales and Marketing with Data

Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec

7 Tips for Getting Started with Location-Based Marketing

Published By: Silverpop     Published Date: Jun 15, 2012
People are increasingly using smartphones for researching, social networking and "checking in" on Foursquare. Learn how you can tap the power of location-based marketing, using customers' real-world behaviors and location to reach them when it's most relevant.
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marketing, silverpop, social media, social marketing, mobile marketing, social media campaigns
    
Silverpop

7 Tips for Recruiters from the Marketer's Playbook

Published By: IBM     Published Date: Oct 28, 2016
Recruiters have to think like marketers. Just as a marketer needs to attract customers, a recruiter needs to attract the skilled employees the company needs. To do this, recruiters must become marketers. Marketers and recruiters must: - Research the market - Establish and nurture relationships - Build and promote the company's brand Read this for seven tips to help you think like a marketer.
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ibm, kenexa, talent acquisition, marketer's playbook, recruiters, knowledge management, enterprise applications, human resource technology, business technology
    
IBM

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: Apr 30, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue? In this guide, you’ll learn how to: • Easily turn browsers into buyers • Leverage your social proof for increased sales • Use customer feedback to shape a great customer experience
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marketing, ecommerce, conversion rates, conversion strategies, onsite conversion
    
Trustpilot

7 Tried and Tested Conversion Strategies

Published By: Trustpilot     Published Date: May 04, 2018
Finding a new way to convert visitors into buyers is always a top priority for any company. According to research, the average conversion rate on desktop across the globe hovered around 4% in Q4 2016. And in Q1 2017, statistics from SaleCycle claim the average rate of shopping cart abandonment sat at 75.6%! So how can we keep customers hooked and ensure your business generates more revenue?
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot

7 Ways Location Data Boosts 3PL Productivity

Published By: HERE Technologies     Published Date: Mar 28, 2019
Rich, real-time location intelligence enables third-party logistics (3PL) companies to deliver pinpoint accuracy and offer superior service, which ultimately means higher volumes, better timelines and more competitive budgets. This ebook looks at seven specific ways in which location data is being used by 3PL companies to enable more accurate fleet routing, precise tracking of vehicles and the ability to meet increasingly demanding customer expectations. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes), HERE can help 3PL companies develop key competitive advantages.
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location data, mapping, here technologies
    
HERE Technologies

7 Ways Location Data Boosts 3PL Productivity

Published By: Here Technologies     Published Date: Mar 29, 2019
Rich, real-time location intelligence enables third-party logistics (3PL) companies to deliver pinpoint accuracy and offer superior service, which ultimately means higher volumes, better timelines and more competitive budgets. This ebook looks at seven specific ways in which location data is being used by 3PL companies to enable more accurate fleet routing, precise tracking of vehicles and the ability to meet increasingly demanding customer expectations. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes), HERE can help 3PL companies develop key competitive advantages.
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here technologies, transport and logistics
    
Here Technologies

7 Ways the Mobile Consumer Changes Everything

Published By: Bazaarvoice     Published Date: Apr 30, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, mobile consumer, mobile purchases, digital sales, mobile shppers, online reviews, retailers
    
Bazaarvoice

7 Ways the Mobile Consumer Changes Everything

Published By: Bazaarvoice     Published Date: Nov 05, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, mobile consumer, consumer changes, infographic, mobile use, social, mobile conversation, mobile shoppers, consumer feedback, change management
    
Bazaarvoice

7 Ways to Mitigate Increases in Audit Fees

Published By: IBM     Published Date: Jul 14, 2016
How are some companies decreasing audit fees in the face of pressure to increase them? In this follow-up report to the 2015 Audit Fee Survey, Financial Executives Research Foundation interviewed several senior-level financial executives and audit partners. These interviews revealed best practices in mitigating increases in audit fees and how to work more efficiently and effectively with auditors. Access this report to learn the reasons for increased audit fees and the impact of PCAOB inspections. You'll also discover how to review current audit focus areas, improve internal controls, automate processes, and review audit hours and fees.
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best practices, audit, finance, efficiency, productivity, business management, business technology
    
IBM

8 Best Practices - DevOps within Financial Services

Published By: IBM     Published Date: Feb 11, 2015
According to Forrester Research, we have entered the era of Continuous Delivery. Clients are shifting from agile transformation to DevOps, while modern application delivery leaders are embracing DevOps to accelerate delivery of innovation.
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devops, financial services, best practices, modern application delivery, financial service solutions, knowledge management, enterprise applications, data management
    
IBM

9 Common Mistakes to Avoid When Selecting and Deploying a Mobile Solution

Published By: ClickExpress     Published Date: May 01, 2013
Download this white paper to gain insight from the research firm IDC which predicts that some 1.2 billion workers will be using mobile enterprise tools by 2011, representing roughly a third of the total global workforce (February 2010). Some of these people are almost exclusively mobile, whereas some will only occasionally use mobile enterprise tools. Whatever the case, there are very few who would argue against the fact that investing in mobility has the potential to raise productivity, accessibility and visibility.
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mobile, solution, deploy, enterprise, global workforce, scalability, integration, device selection, wireless communication
    
ClickExpress

9 Social Insights that Drive Real Business Results

Published By: Bazaarvoice     Published Date: Nov 05, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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bazaarvoice, business results, business insights, social segmentation, product innovation, consumer research, product enhancements, product performance, customer preferences, product catalog, business management, customer satisfaction, ebusiness, collaborative commerce, customer experience management
    
Bazaarvoice

9 Ways You Can Build Effective Mobile Email Marketing Campaigns

Published By: Movable Ink     Published Date: Apr 09, 2015
The latest research shows that two-thirds of email opens now occur on mobile devices, but many email marketers are still acting like their customers are reading email from a computer, at home. It’s time to take email marketing to the next level with effective mobile email marketing campaigns! Watch the webcast for nine easy ways to get started with responsive email campaigns today.
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email marketing, contextual marketing, responsive email campaigns, responsive email, mobile email, responsive email examples, email marketing webinar, email marketing webcast
    
Movable Ink

A better customer experience for IBM WebSphere Commerce Shops

Published By: Gleanster Research     Published Date: Aug 30, 2013
Supercharge your online shop! By combining the First Spirit CMS and IBM WebSphere Commerce you get the freedom and flexibility you need to establish a meaningful and personalized consumer experience across almost any touch-point. That means more flexibility and more revenue.
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Gleanster Research

A Biotech Organization Nears Approval Of Its First Drug And Chooses Collaborative To Help It Launch.

Published By: Collaborative Consulting     Published Date: Dec 20, 2013
An integrated launch plan was just the start for helping to transform a research organization into a commercial entity. A successful commercial launch of an FDA-approved specialty drug included project management support to a cross-functional client team and development of a dashboard tool to track each function’s progress.
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collaborative consulting, biotech organization, case study, launch strategy, biotech company, infrastructure, tailored segment, particular market, collaborative, integrated launch plan, operating systems, best practices, business activity monitoring, business management
    
Collaborative Consulting
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