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B2B Content Strategies: 3 Steps to Content That Drives Traffic & Leads

Published By: MoreVisibility     Published Date: Dec 19, 2017
The Internet has vastly changed the B2B sales process. Whereas potential buyers used to reach out to businesses early on in the process, many now come to a buying decision on their own – aided by the plethora of free content available online. Businesses that succeed in this new world will have a hand in creating the content that helps buyers make decisions. This requires strategy, resources and an ongoing commitment toward creating the content that anticipates and answers your buyers’ questions. Do that, and you have a greater chance of influencing their decisions, and inspiring their loyalty. In this report, we outline the steps for creating a holistic B2B web content strategy, from performing research to creating content that drives traffic and cultivates leads.
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MoreVisibility

Drowning in an IT backlog? Cut it by 50% in minutes

Published By: Quick Base     Published Date: Dec 18, 2017
IT leaders are in a tough spot. Business leaders need help improving processes, but IT needs to focus resources on its own mission-critical innovation projects. Over the past 18 months IT backlogs have risen by 29%, resulting in growing tensions between IT and the business. Across industries, IT leaders are increasingly turning to no-code application development to free themselves from the burden of the backlog. In this 30-minute webinar, Adam Hoover, Solutions Engineer at Quick Base, Inc. will discuss how a no-code application development platform can enable you to drastically reduce your backlog and keep your team focused on the projects that have the greatest impact. He’ll cover how to identify partnership opportunities between the business and IT – and share three effective models for working together while maintaining high quality across the IT ecosystem.
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Quick Base

FAO 101: Understanding the value of finance and accounting outsourcing

Published By: RSM US     Published Date: Dec 18, 2017
Middle market companies are becoming more comfortable with outsourcing solutions, driving increased utilization of finance and accounting outsourcing (FAO). The evolution of FAO enables companies to focus on their core business, while leveraging external resources to increase finance and accounting productivity. What makes RSM’s FAO platform different is specific industry knowledge, and unique business processes, workflows and structures that have been developed through years of successful engagements. We implement proven strategies from a people, process and technology perspective that are customized for each client and can’t be found in an out-of-the-box technology solution.
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RSM US

The Value of Finance and Accounting Outsourcing Compared to Insourcing

Published By: RSM US     Published Date: Dec 18, 2017
Finance and accounting outsourcing is a growing trend among middle market and high-growth companies, providing a cost-effective way for organizations to improve the finance and accounting function. The key benefits of outsourcing include fractional use of finance and accounting professionals, enhanced processes and technologies, and stronger compliance measures. Outsourcing enables organizations to scale resources up and down as needed with no obligation to pay salaries or benefit costs. Additionally, it alleviates the burden of hiring, training and maintaining accounting staff.
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finance outsourcing, accounting outsourcing, enhanced processes
    
RSM US

Simplifying virtualization while innovating with Red Hat testimonials

Published By: Red Hat     Published Date: Dec 15, 2017
Virtualization can vastly improve efficiency, free up resources, and cut costs-without sacrificing performance, security, and existing investments. This testimonials document lists 15 enterprise customers who are using Red Hat Virtualization and 4 of them share how it's helping their business and why they chose Red Hat.
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Red Hat

The Automated Enterprise eBook

Published By: Red Hat     Published Date: Dec 15, 2017
The pace and scale of digital business innovation is increasing. Organizations are trying to optimize resources, speed development, and adapt faster to market changes. However, this places an extra burden on IT operations teams, who are now asked to move faster, yet manage increasingly complex IT environments. Automation can help. Read this e-book to learn more.
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Red Hat

Why the Future of Cloud is Open

Published By: Red Hat     Published Date: Dec 15, 2017
Choosing how to build an open hybrid cloud is perhaps the most strategic decision IT leaders will make this decade. It’s a choice that will determine their organization's competitiveness, flexibility, and IT economics for the next ten years. That's because, if done right, a cloud delivers strategic advantages to the business by redirecting resources from lights-on to innovation. But only an open hybrid cloud delivers on the full strategic business value and promise of cloud computing.
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Red Hat

Endpoint Security for the Enterprise

Published By: Symantec     Published Date: Dec 13, 2017
Today’s workforce is increasingly nomadic. Employees use personal and company-owned devices – desktops, laptops, tablets, and smartphones with various operating systems – to access corporate resources over different networks from virtually anywhere. Roaming users and cloud-based applications have eroded the network perimeter where enterprises have traditionally focused their security controls. SymantecTM provides a complete endpoint solution powered by the world’s largest civilian Global Intelligence Network (GIN) to help organizations secure their enterprise and mobile workforce across traditional and modern OS devices used over any network and from any location. Read this white paper to find out more.
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security, defense, cloud, threats, attack, symantec, enterprise, endpoint, solutions, global, intelligence, network, devices, mobile, workforce
    
Symantec

Symantec Endpoint Detection and Response - ATP: Endpoint

Published By: Symantec     Published Date: Dec 13, 2017
Enterprise’s are increasingly under threat from sophisticated attacks. In fact, research has found that threats dwell in a customer’s environment an average of 190 days1. These Advanced Persistent Threats use stealthy techniques to evade detection and bypass traditional security defenses. Once an advanced attack gains access to a customer environment the attacker has many tools to evade detection and begin to exploit valuable resources and data. Security teams face multiple challenges when attempting to detect and fully expose the extent of an advanced attack including manual searches through large and disparate data sources, lack of visibility into critical control points, alert fatigue from false positives, and difficulty identifying and fixing impacted endpoints.
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investigation, exposure, attacks, endpoints, network, email, cloud, security, symantec
    
Symantec

Rethink DNS

Published By: Oracle Dyn     Published Date: Dec 06, 2017
In this eBook, we’ll make the case for why you need to rethink DNS from several different and important perspectives. The first is to rethink your DNS choices. Choices around solutions, vendors and configurations that were made several years ago may no longer be optimal in today’s environment. The second is to rethink the importance of DNS for building digital resilience, including the need for a secondary DNS configuration. The third is to rethink the value of DNS as it has evolved to be so much more than simple domain name resolution. Modern DNS with intelligent response capabilities continues to open up new opportunities for traffic steering across hybrid resources.
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scalability, dynamic network, dns, world wide, point of presence, pop, hardware, systems
    
Oracle Dyn

Transform Your Business with HCI

Published By: Dell EMC     Published Date: Dec 01, 2017
Hyperconverged infrastructure (HCI) is becoming a popular architecture choice, particularly for businesses consolidating infrastructure as part of a hybrid IT strategy to extend compute and storage resources outside the enterprise. At its current level of progress, HCI could soon become a foundation layer for the next generation of infrastructure at enterprises, midsized companies and remote deployments. Hybrid cloud is the next frontier for HCI, with most players looking to develop cloud orchestration and workload-migration capabilities to become hybrid cloud enablers for enterprises and service providers. Today, many organizations still have questions and uncertainty about HCI: What are the most effective uses of HCI today and in the future? Who benefits from HCI, and who doesn’t? What enterprise infrastructure challenges could be solved with HCI? This report will provide data and analysis to provide perspective on how the HCI market could be evolving, and to better understand
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Dell EMC

Transform Your Business with HCI

Published By: Dell EMC     Published Date: Dec 01, 2017
perconverged infrastructure (HCI) is becoming a popular architecture choice, particularly for businesses consolidating infrastructure as part of a hybrid IT strategy to extend compute and storage resources outside the enterprise. At its current level of progress, HCI could soon become a foundation layer for the next generation of infrastructure at enterprises, midsized companies and remote deployments. Hybrid cloud is the next frontier for HCI, with most players looking to develop cloud orchestration and workload-migration capabilities to become hybrid cloud enablers for enterprises and service providers. Today, many organizations still have questions and uncertainty about HCI: What are the most effective uses of HCI today and in the future? Who benefits from HCI, and who doesn’t? What enterprise infrastructure challenges could be solved with HCI? This report will provide data and analysis to provide perspective on how the HCI market could be evolving, and to better understand th
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Dell EMC

Transform Your Business with HCI

Published By: Dell EMC     Published Date: Dec 01, 2017
Hyperconverged infrastructure is becoming a popular architecture choice, particularly for businesses consolidating infrastructure as part of a hybrid IT strategy to extend compute and storage resources outside the enterprise. At its current level of progress, HCI could soon become a foundation layer for the next generation of infrastructure at enterprises, midsized companies and remote deployments. Hybrid cloud is the next frontier for HCI, with most players looking to develop cloud orchestration and workload-migration capabilities to become hybrid cloud enablers for enterprises and service providers. Today, many organizations still have questions and uncertainty about HCI: What are the most effective uses of HCI today and in the future? This report will provide data and analysis to provide perspective on how the HCI market could be evolving, and to better understand the key requirements enterprise IT administrators should consider as they begin their initial deployments or expand
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Dell EMC

Transform Your Business with HCI

Published By: Dell EMC     Published Date: Dec 01, 2017
Hyperconverged infrastructure is becoming a popular architecture choice, particularly for businesses consolidating infrastructure as part of a hybrid IT strategy to extend compute and storage resources outside the enterprise. At its current level of progress, HCI could soon become a foundation layer for the next generation of infrastructure at enterprises, midsized companies and remote deployments. Hybrid cloud is the next frontier for HCI, with most players looking to develop cloud orchestration and workload-migration capabilities to become hybrid cloud enablers for enterprises and service providers. Today, many organizations still have questions and uncertainty about HCI: -What are the most effective uses of HCI today and in the future -Who benefits from HCI, and who doesnt -What enterprise infrastructure challenges could be solved with HCI This report will provide data and analysis to provide perspective on how the HCI market could be evolving, and to better understand the ke
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Dell EMC

Rethink DNS

Published By: Oracle     Published Date: Nov 30, 2017
In this eBook, we’ll make the case for why you need to rethink DNS from several different and important perspectives. The first is to rethink your DNS choices. Choices around solutions, vendors and configurations that were made several years ago may no longer be optimal in today’s environment. The second is to rethink the importance of DNS for building digital resilience, including the need for a secondary DNS configuration. The third is to rethink the value of DNS as it has evolved to be so much more than simple domain name resolution. Modern DNS with intelligent response capabilities continues to open up new opportunities for traffic steering across hybrid resources.
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scalability, dynamic network, dns, world wide, point of presence, pop, hardware, systems
    
Oracle

Marketing Automation Simplified: The Small Guide to Big Ideas

Published By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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Oracle OMC

Oracle Autonomous Data Warehouse Cloud

Published By: Oracle     Published Date: Nov 28, 2017
Today’s leading-edge organizations differentiate themselves through analytics to further their competitive advantage by extracting value from all their data sources. Other companies are looking to become data-driven through the modernization of their data management deployments. These strategies do include challenges, such as the management of large growing volumes of data. Today’s digital world is already creating data at an explosive rate, and the next wave is on the horizon, driven by the emergence of IoT data sources. The physical data warehouses of the past were great for collecting data from across the enterprise for analysis, but the storage and compute resources needed to support them are not able to keep pace with the explosive growth. In addition, the manual cumbersome task of patch, update, upgrade poses risks to data due to human errors. To reduce risks, costs, complexity, and time to value, many organizations are taking their data warehouses to the cloud. Whether hosted lo
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Oracle

Top 10 Checklist for Sourcing DPI.

Published By: Rohde & Schwarz Cybersecurity     Published Date: Nov 28, 2017
DPI software is made to inspect packets at high wire speeds and a critical factor is the throughput and resources required. Keeping the amount of resources that integrated DPI and application classification technology requires low is critical. The fewer cores (on a multi-core processor) and the less on-board memory an engine needs, the better. Multi-threading provides almost linear scalability on multi-core systems. In addition, highly-optimized flow tracking is required for handling millions of concurrent subscribers.
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detection, rate, performance, efficiency, accuracy, encrypted apps, integration, metadata, updates
    
Rohde & Schwarz Cybersecurity

How Enterprises Such As Yours Achieve Successful Cloud Migration

Published By: Oracle     Published Date: Nov 16, 2017
Two trends are pushing all lines of business—across all industries—toward cloud IT. First, IT is being stretched more than ever. IT organizations are expected to expand services and meet tighter SLAs while having fewer resources, personnel, and skills to work with. With the IT queue growing longer than ever, both IT and LOB leaders are interested in using the cloud to quickly deploy the services users need. For most IT organizations, the current way of doing business does not map to growth or enable the flexibility to compete in the digital age. Rigid and periodic hardware-refresh cycles cannot adequately scale, and applications built for on-premises resources using traditional development and management tools are no longer flexible enough to deliver the agility businesses need to grow or compete.
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Oracle

Oracle E-Business Suite on Oracle Cloud

Published By: Oracle     Published Date: Nov 16, 2017
The fundamental reasons to move to a cloud computing environment are the business agility, high efficiency, scalability, and availability that the pooling of elastic computing resources provides, along with significant cost reductions and support for business growth. Oracle has invested deeply in developing a broad collection of cloud services with solutions at every layer of the technology stack.Customers who deploy these solutions in Oracle Cloud derive huge benefit from the fact that they have access to Oracle’s entire technology stack in the cloud, just as they did in on-premises deployments. This white paper explains how you, as an existing Oracle E-Business Suite customer, can take advantage of cloud computing right now, by exploiting the capabilities of Oracle’s Infrastructure as a Service (IaaS) and Platform as a Service (PaaS) offerings to support growth, enhance business agility, and reduce costs and risks.
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Oracle

Security Analytics Team of Rivals

Published By: McAfee EMEA     Published Date: Nov 15, 2017
As we have said through this paper, it is no longer an either/or choice between security analytics and SIEM. Or even between insourcing and outsourcing security monitoring. You need to establish a team with complimentary capabilities, skills, and resources; then leverage each part for what it does best. It is frustrating to use a technology for something it’s not built to do, and just as frustrating to expect a service provider to do things beyond their capability — regardless of their claims during the sales cycle. So don’t do that — build your security monitoring program to give all parties the best chance of success.
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security, analytics, siem, monitoring, skills, capabilities, outsourcing
    
McAfee EMEA

OpenDXL Idea Book Fifteen Easy Ways to Integrate, Orchestrate, and Expedite Security Operations

Published By: McAfee EMEA     Published Date: Nov 15, 2017
The foregoing use cases—all with varying levels of complexity—are an overview of the creative development opportunities afforded by OpenDXL. We hope these have inspired you to start your own OpenDXL project. Bookmark and explore these pages for core resources.
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opendxl, integrate, orchestrate, expedite, security, operations
    
McAfee EMEA

The Why, the What and the How of the Software-Defined Data Center

Published By: McAfee EMEA     Published Date: Nov 15, 2017
The Software-Defined Data Center (SDDC) is an overarching philosophy for implementing better data centers. The most basic way to think about an SDDC is as a combination of virtualized computing resources, plus software-defined storage and networking. In addition, SDDC often includes overarching security aspects: in other words, SDDC abstracts and automates all the compute, storage and networking aspects that are traditionally physical, and it can put that automation and abstraction to use in enhancing security.
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data center, software, defined, sddc, implementation, automation, security
    
McAfee EMEA

Seven Reasons why Cisco USC is Better for Your Business Than White-Box Servers

Published By: Cisco EMEA     Published Date: Nov 13, 2017
Using your allotted resources wisely is admirable. However, have you thought in detail about the real costs associated with using “white box” servers? The Cisco Unified Computing System™ (Cisco UCS®) delivers advantages, including a lower total cost of ownership (TCO), beyond those that white-box servers can deliver.
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cisco, usc, resources, whitebox servers, tco, storage, it management
    
Cisco EMEA

Talent Magnets: 6 Essential Aspects of Workplace Culture

Published By: OC Tanner     Published Date: Nov 09, 2017
All around the world, corporations are investing significant resources to improve workplace culture with mixed results. How about you? Are your culture-building efforts creating a great employee experience? Are they attracting good people and inspiring them to achieve? Are they driving business results? Or are they going to waste? Discover how focusing on the right culture priorities can help you influence greatness in your organization in this new joint study by the O.C. Tanner Institute, Y2 Analytics, and Harvard Business School professor, Ashley Whillans.
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workplace culture, employee experience, culture priorities, talent magnets, oc tanner
    
OC Tanner
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