response rates

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Top 5 Reasons You Need EDR

Published By: Pine Cove Consulting     Published Date: Oct 03, 2019
Endpoint detection and response (EDR) tools are built to supplement endpoint security with increased detection, investigation, and response capabilities. However, the hype surrounding EDR tools can make it difficult to understand how exactly they can be used and why they are needed. Making matters worse, today’s EDR solutions often struggle to provide value for many organizations as they can be difficult to use, lack sufficient protection capabilities, and are resource intensive. Sophos Intercept X Advanced with EDR integrates intelligent EDR with the industry’s top-rated endpoint protection in a single solution, making it the easiest way for organizations to answer the tough questions about security incidents. Here are some additional reasons to consider an EDR solution.
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Pine Cove Consulting

The Response Rates of Personalized Cross-Media Marketing Campaigns

Published By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
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mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data, conversion, marketing roi, direct mail campaign, multi channel marketing, integrated marketing campaign, lead generation, campaign management, tracking and measurement, reports and analytics, marketing dashboard
    
Mindfire

Boost Your Direct Marketing Success with Prepaid Incentive Cards

Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data

Alert Logic Security Operations Center

Published By: Alert Logic     Published Date: Aug 25, 2014
The Security Operations Center (SOC) is where security data is transformed into an effective response to attacks. From investigating threats and scanning for vulnerabilities, to reverse-engineering malware and developing new security content to identify the latest threats, the SOC is a critical piece of the security puzzle. Learn how Alert Logic’s SOC operates to protect IT infrastructure from on-premises data centers to the cloud.
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Alert Logic

Case study – Guru labels

Published By: Sage Software (APAC)     Published Date: May 02, 2018
Guru Labels, a specialist label printing company, deploys Sage Business Cloud Enterprise Management to replace a variety of stand-alone systems with a single, integrated solution that could bring together data from Guru Labels’ manufacturing, inventory, purchasing, finance, CRM an sales systems. It enables the business to improve job scheduling, reduce costs, retain margins and provide rapid responses to quotes that ultimately leads to high customer satisfaction rates.
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Sage Software (APAC)

Key Findings on Endpoint Security and Real-Time Prevention featuring Forrester

Published By: Palo Alto Networks     Published Date: Feb 24, 2016
The threat landscape has evolved and the traditional approach to endpoint security cannot keep up. Detection/response is not an acceptable approach. There are a number of approaches to prevent threats on the endpoint and their ability to prevent unknown and zero-day threats varies widely. Join this webinar featuring a guest speaker from Forrester where we will discuss the findings from a recent commissioned survey they conducted that evaluates these approaches and illustrates that exploit prevention and integration with a network security platform are must-have capabilities. Forrester will also summarize their recommendations for prevention of advanced threats on the endpoint.
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security, endpoint, zero day exploit, forrester, phishing, ddos
    
Palo Alto Networks

Six Steps for Building a Robust Incident Response Function

Published By: Group M_IBM Q2'19     Published Date: Apr 08, 2019
Empowering the Automotive Industry through Intelligent Orchestration With the increasing complexity and volume of cyberattacks, organizations must have the capacity to adapt quickly and confidently under changing conditions. Accelerating incident response times to safeguard the organization's infrastructure and data is paramount. Achieving this requires a thoughtful plan- one that addresses the security ecosystem, incorporates security orchestration and automation, and provides adaptive workflows to empower the security analysts. In the white paper "Six Steps for Building a Robust Incident Response Function" IBM Resilient provides a framework for security teams to build a strong incident response program and deliver organization-wide coordination and optimizations to accomplish these goals.
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Group M_IBM Q2'19

Building the Better Recruiting Email

Published By: Gild     Published Date: Jun 10, 2015
Increase response rates, build relationships, and restore trust with candidates.
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mass communications, recruiting email, candidates, response rates, relationship building, restore trust
    
Gild

3 Steps to Nurture Your Talent Pipeline

Published By: Entelo     Published Date: Sep 06, 2017
Engaging with candidates is a long game. To be remembered, it's crucial to take the necessary steps to develop effective relationships, grow your network, and cleverly capture candidates' attention. Join TripAdvisor's Jeff McCarthy and Lori Busch as they share how to leverage recruitment marketing and outreach platforms to improve response rates, influence long-term relationships, and stay top of mind with candidates. In this webinar, you'll learn: TripAdvisor's messaging strategies for increasing open rates by 15% How to structure a multi-touch nurturing workflow to sustain a relationship with candidates A breakdown of TripAdvisor's Attract, Engage, and Convert model Why they emphasize employee-generated content as vital to branding and candidate engagement
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Entelo

Analytics Toolkit for Marketers vignette: Easily Identify the Right Customers and Improve Campaign

Published By: IBM Software     Published Date: Sep 13, 2011
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
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ibm, analytics toolkit, marketers, customer behavior, technology, profitability, business analytics, business intelligence, business management, customer interaction service, customer relationship management, customer satisfaction, customer service
    
IBM Software

Match the Right Offer to the Right Customer at the Right Time

Published By: IBM Unica     Published Date: Feb 09, 2012
Download this white paper to learn how forward-thinking organizations are deploying real-time marketing strategies to generate offers based on deep customer profiles, transaction histories, and other rich, real-time context.
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ibm, real-time, marketing, customer satisfaction, response rates, real-time content, marketing research, marketing solutions
    
IBM Unica

Conversions: The Only Real Way to Measure Success for Acquisition Email

Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb

Improve Your Open Rates for Acquisition Email

Published By: AcquireWeb     Published Date: Apr 07, 2008
This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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acquireweb, acquisition email, email marketing, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb

Energize B2B Marketing with Customer Behavior Analytics

Published By: Quantivo Corporation     Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
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quantivo, customer behavior, crm, behavior, analytics, lead response, sales leads, cycle times, close rates, crm, support, web, b2b
    
Quantivo Corporation

Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates

Published By: Neolane, Inc.     Published Date: Dec 30, 2008
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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neolane, sephora, direct mail campaigns, increase response rates, reduce campaign analysis time, spss integration, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.

Recessionary Marketing: Automation Makes It Click

Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B

How Smart Brands are Beating Recession with DRTV

Published By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
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hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share, tactical campaign adjustments, fragmented media, brandmercials, branding, media rates, direct marketing association, dma, hawthorne direct, profitability, tv advertising
    
Hawthorne Direct

Explode Six Direct Marketing Myths: Maximize Campaign Effectiveness with Analytic Technology

Published By: SPSS Inc.     Published Date: Mar 15, 2010
This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI.
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spss, direct marketing software, campaign optimization, response rate, roi, segmentation, cluster analysis, customer persona, rfm, testing, prospect profiling, purchase score, postal code analysis, up-sell, cross sell
    
SPSS Inc.

Whitepaper: Solutions for Email Subscriber Management

Published By: Net Atlantic     Published Date: Mar 04, 2010
This white paper covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more.
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net atlantic, subscriber management, email management, deliverability, response rates, transactional mailing, emarketing
    
Net Atlantic

5 Things to Look for in a Reviews Solution

Published By: Yotpo     Published Date: Aug 12, 2015
Choosing the right reviews solution is one of the most important decisions you’ll make for your business. All reviews solutions are not created equally, so how do you know which one to pick? Learn about your options so you can make the best choice.
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marketing solutions, yotpo, best practices, customer experience, response rates, social integration
    
Yotpo

TRUSTe Whitepaper for Business Owners: How Not to Botch Social Media

Published By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
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conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy, trust, credibility, loyalty, revenue, bookings, sales
    
TRUSTe

Live Webinar: Video Email Campaigns: Raise Response Rates With VideoHere

Published By: Net Atlantic     Published Date: Apr 20, 2010
Register now for this live event! Thursday, May 13, 2010 at 2:00PM EDT/11:00AM PDT (1 hour).
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video email, videohere, response rates, lifecycle, net atlantic, api, click through rates
    
Net Atlantic

10 Reasons Why Satisfaction Surveys Don't Fail

Published By: iPerceptions     Published Date: Mar 18, 2008
A response to Chapter 5 (Why Satisfaction Surveys Fail), of Fred Reicheld's "The Ultimate Question", this white paper clearly illustrates the importance of tuning into the voice of the customer.
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survey, surveys, poll, polls, polling, customer, iperceptions
    
iPerceptions

Automating Reorder Emails Increases Repeat Purchases for Musical Instrument Retailer

Published By: Bronto     Published Date: Jan 03, 2013
Shar Music targeted personalized offers based on past order history, preferred product category and towards top customers. Using this targeted communication, response and conversion rates increased.
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esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto

Top 10 High-Tech E-Mail Marketing Mistakes

Published By: CDI     Published Date: Feb 10, 2009
Discover the secrets to e-mail success by learning the mistakes, faulty assumptions, and risky strategies that doom so many B2B e-mail programs.
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cdi, connectdirect, email marketing, email programs, b2b email programs, conversion rates, landing page, response rates
    
CDI
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