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Speak like a local: How a smart font strategy can take your brand international

Published By: Monotype     Published Date: Feb 15, 2018
Technology is blurring geographic boundaries, bringing cultures together and connecting brands with consumers across the globe. But for brands trying to serve a global customer base, that can pose a real challenge. Fortunately, something as (seemingly) simple as fonts can help. This eBook highlights a few ways type can transform your global brand, as well as a few guidelines to help you get the conversation started.
Tags : 
branding, marketing best practices, branding best practices, customer experience, global brand, monotype, marketing, design
    
Monotype
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