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Social & The DMP: Understanding Data-Driven Social Media Marketing

Published By: Oracle     Published Date: Oct 23, 2014
Learn how top marketers improved their Social Media Marketing. See how they generated results like these: • Top gaming company increases social engagement on Twitter by 45% • A top wireless telco boosts Facebook native ad performance 6x • A leading U.S. telco sees a 5.7x lift in social engagement on Twitter
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data management, demystified, audience, targeting, scale, marketing, programs, actionable
    
Oracle

Data Activation: Real Results from Real Marketers

Published By: Oracle     Published Date: Oct 23, 2014
If you are a marketer and are looking to scale your efforts in an efficient and effective manner, data has quickly become the core of your strategy and will continue to drive your efforts for many years to come. This report will show you the amazing possibilities.
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data management, demystified, audience, targeting, scale, marketing, programs, actionable
    
Oracle

Using Managed Online Communities to Reach Large-Scale Marketing Goals

Published By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle
    
Powered Inc.

How to Select Your Next SEO Firm: Ten Tough Questions to Guarantee Ongoing Success

Published By: Bloofusion     Published Date: Mar 01, 2010
Use the ten tough questions to quiz and help select your next SEO firm more effectively. Whether you are a CMO at billion dollar software firm or running your own online enterprise, at some point optimizing your site for discovery and favorable ranking by search engines for the terms that result in lead generation or purchase will become a priority.
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bloofusion, ecommerce, url, ids, seo, cookie, optimization, tags
    
Bloofusion

Plateau SEO optimization case study

Published By: ResultFirst     Published Date: Jun 09, 2010
ResultFirst launched an aggressive on-page optimization campaign to meet Plateau's SEO needs in a scenario where even normal link exchange activities could not be implemented to bring qualified traffic to the website.
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resultfirst, plateau, seo, tangence
    
ResultFirst

Agile RF SEO optimization case study

Published By: ResultFirst     Published Date: Jun 09, 2010
Through strategic SEO activities ResultFirst helps AgileRF overcome the challenge of its SEO unfriendly website and identifying vital 'industry associated' to feature in top web rankings.
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resultfirst, plateau, seo, tangence, agile
    
ResultFirst

The Road To Viewability: It’s A New Era Of Accountability For Vendors, Publishers, and Advertisers

Published By: Quantcast     Published Date: Feb 13, 2015
In 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is rallying towards a viewability standard, signaling a new wave of accountability for publishers, advertisers and ad vendors. As advertisers embrace viewability, they can benefit from knowing that their ads are seen, eliminating waste, and increasing campaign accountability and effectiveness. We conducted our own research and found that viewability is becoming a reality for improved campaign performance.
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display advertising, display viewability, advertising ecosystem
    
Quantcast

The Next Frontier In Ad Quality: Targeting Accuracy

Published By: Quantcast     Published Date: Jun 26, 2015
Quantcast commissioned two studies to test the demographic targeting accuracy of leading data vendors. The results? Considerable variability in data vendor performance.
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quality, targeting, reach, audience, accuracy, quality of service, quality assurance, software testing
    
Quantcast

Website Security in Corporate America

Published By: Symantec Corporation     Published Date: Oct 03, 2013
We often think of malware as being designed to sit beneath the radar, collecting data in stealth mode, for the purposes of fraud or corporate espionage. Increasingly however, we’re witnessing attacks on corporations designed to cause substantial economic losses via wholesale destruction. For example, the Shamoon malware that recently hit Saudi Arabia-based Aramco (the world’s largest oil company) and RasGas (a Qatar-based gas company) corrupted files on tens of thousands of workstations, overwriting the Master Boot Records. These malware attacks, which may well have targeted website vulnerabilities, resulted in destruction on an industrial scale. At Aramco, IT professionals were forced to replace 30,000 PCs and laptops. RasGas meanwhile, had to shut down all email communications, and the company’s website was forced offline.
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symantec, security, threat, report, key findings, best practice, strategy, technology
    
Symantec Corporation

Protect Your Brand Against Today’s Malware Threats with Code Signing

Published By: Symantec Corporation     Published Date: Jun 24, 2014
The malware threat and resulting lack of confidence on the part of online users puts software developers and other companies that rely on software downloads at risk. Code signing is an industry-recommended and widely-used defense against tampering, corruption, or malware infection in software code, armed with a powerful method to both identify code and assure the identity of the code signer. This white paper discusses the malware threat, the potential impact on your business, and how to protect your company and your customers by using code signing.
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security, malware, code signing, software, downloads, software development
    
Symantec Corporation

A Quick Guide to SSL for Apps

Published By: Symantec     Published Date: Dec 04, 2014
SSL/TLS has been & will be a core enabling technology critical for securing communications. The most significant challenge facing the SSL ecosystem is its implementation. Researchers have recently published reports indicating widespread errors & shortcomings in the implementation of SSL/TLS in mobile applications. These issues often result from flawed use of SDKs or APIs used by developers. This paper lists necessary steps to take to create a stronger, more trustworthy SSL implementation. All SSL client non-browser applications should follow all these practices to ensure strong authentication, confidentiality & integrity.
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ssl/tls, sdks, apis, quick guide, apps, ssl ecosystem, security
    
Symantec

How to Maximize the Potential of Your B2C Email Campaigns with Testing

Published By: PostUp     Published Date: Sep 25, 2014
Learn how to maximize the potential of your B2C email campaigns with testing and see how with the right testing process you can ensure usable results and an efficient use of your time.
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postup, email test, email analytics, email testing, email marketing tools, email marketing best practices
    
PostUp

Benchmark Report: Data Drives Social Media Performance

Published By: SocialFlow     Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what you’re posting.
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social media, social media management, social performance, social best practices, social publishing, social media results, earned media, facebook results
    
SocialFlow

Applying DevOps in the retail industry for results that matter

Published By: IBM     Published Date: Feb 18, 2015
DevOps processes and tools help retailers compete in fast-paced mobile, digital and physical markets. See what retailers can do to deliver innovation faster. Test virtualization and deployment automation can improve front-end mobile and back-end mainframe development processes.
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ibm, devops, retail industry, devops processes, test virtualization, it management, knowledge management, enterprise applications
    
IBM

Real-time agility: Core principles and practices for embedded-software teams

Published By: IBM     Published Date: Mar 10, 2015
This paper introduces practical approaches to Agile focused on core principles and practices and shows how they improve project results for embedded systems development. Agile methods are a cohesive set of concepts, principles and practices to address the challenges of software development.
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real-time agility, ibm, agile methods, software development, it management, best practices, business intelligence, business management
    
IBM

Breaking the Cloud Security Barrier with Amazon Web Services

Published By: Crownpeak     Published Date: Mar 05, 2015
The cloud market is moving forward as reflected in both the evolving perspectives voiced by IT decision-makers and by the business success of cloud service providers. On perspectives, Stratecast’s recurring annual surveys reveal that public cloud adoption has now reached a much-awaited tipping point with a percentage of the 2014 survey respondents stating that they currently use public cloud Infrastructure as a Service (IaaS), and another percentage stating they will too within the next months. On cloud service providers, the business results of Amazon Web Services (AWS), now in its eighth year and still rapidly growing, make a similar statement. This report describes how AWS is breaking the “cloud not secure enough” adoption barrier and, in the process, injecting innovation into the competitive dynamics of the security market.
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cloud security, crownpeak, security market, competitive dynamics, security, it management, data center
    
Crownpeak

The 9-Step Guide to Measuring Social ROI

Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision

Nine Things to Look Out For When Changing Your Marketing Company

Published By: Maxaudience     Published Date: Oct 12, 2015
The value of hiring a full service marketing company is absolutely undeniable. Studies have shown that you can expect to see a growth revenue as high as 30% when you enlist the help of one of these companies, but that’s not true for every marketing company out there. Instead, you have to land with the right one to get results like that. Unfortunately, that’s not always as easy as it seems. Not only do you have to consider the type of ?rm you’re choosing, but the quality of the ?rm itself. Read the following for tips that can help when you are looking to change your marketing company!
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full service marketing, growth revenue, marketing company
    
Maxaudience

6 Ways to Pack a Punch With Paid Search

Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach
    
Revana

Lead Generation and Management for SMB Sales and Marketing

Published By: Act-On     Published Date: Jan 08, 2015
Ad Age, BtoB, and Act-On deliver the results of research into the factors of successful lead-generation strategies and tactics, with findings and recommendations most pertinent to the SMB marketer and sales director.
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act-on, lead generation, management, smb, research, ad age, btob
    
Act-On

Turning Your Website Into a Lead Generation Machine

Published By: Act-On     Published Date: Jan 08, 2015
Your website can be your best source for more, and better, leads. Learn 7 proven lead generation tactics you can use to make the most of your website’s potential. See also the surprising results of a real-world landing page testing scenario.
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act-on, sales, marketing, automation, benefits, sales cycle, tracking, leads
    
Act-On

The Amazingly Effective Email Guide: 5 Tips for More Successful and More Profitable Email Campaigns

Published By: Act-On     Published Date: Jan 08, 2015
Ready to move past the basics of email marketing and learn new techniques to optimize your email results? This guide will give you five tips for more successful - and more profitable - email campaigns, including: How to increase engagement with responsive design, tips for better email personalization, ideas for effective trigger emails, effective ways to integrate with social media, and so much more!
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act-on, email guide, email campaigns, mobile emails, mobile devices, personalization, personal content, business intelligence
    
Act-On

Creating a Content Marketing Strategy: 6 Best Practices That Work

Published By: Act-On     Published Date: Jul 08, 2015
42% of marketers cite the lack of a content marketing strategy as their main challenge to achieving content marketing success (Ascend2 research). Our eBook will give you six best practices to develop and deploy a content marketing strategy that drives results.
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cms, content, strategy, best practices
    
Act-On

State of Performance Marketing 2017

Published By: AdRoll     Published Date: Apr 05, 2017
Did you know... • 57% of marketers are changing their attribution model this year • Almost 40% of marketers spend a majority of their budgets on measurement alone • 69% of marketers are using dynamic email based on user behavior This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
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performance marketing, marketing survey, marketing channels, marketing, performance, advertising
    
AdRoll

The Blended Attribution Playbook

Published By: AdRoll     Published Date: Jul 11, 2017
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity? In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks. Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
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attribution, adroll, performance marketing, advertising
    
AdRoll
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