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Chief Marketing Officer's Roadmap - Along the Journey of Media Mix of Optimization

Published By: Acxiom Corporation     Published Date: Feb 24, 2011
A Chief Marketing Officer's Roadmap. In this paper Acxiom shows how Media Mix Optimization can help overcome the complex challenges of today's marketing. Herein we not only detail both the "Journey" of MMO and its rewards but also how to avoid several key hurdles along the way.
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acxiom, optimization, media mix, mmo, halo effects, cmo, chief marketing officer
    
Acxiom Corporation

Taking the Pain out of Travel Expense Management

Published By: SAP Concur     Published Date: Aug 07, 2019
"Companies need to provide a seamless experience for their road warriors who are traversing the globe in search of new clients, attending conferences, exploring new business opportunities and checking on projects. The goal of automating the T&E function isn’t just to save the company time and money, although that is a significant consideration. With policies in place, companies can ensure that business travelers are adhering to allowances for meals, hotels and other travel-related expenses. Companies that establish clear policies for how employees can book and pay for travel — and which vendors to use — can negotiate discounts and rewards with hotels, rental car agencies and airlines. In addition to the financial benefits of an expense management policy, employee satisfaction is also at stake. Creating a realistic travel policy that is clear, simple and easily accessible makes employees happy. A quick and hassle-free travel expense management process reduces traveler stress, enabling
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SAP Concur

2019 Digital Trends

Published By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
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Adobe

The 20 Attributes that lead to business success

Published By: Adobe     Published Date: Sep 23, 2019
Why data-driven businesses stand out from the crowd. Why Should the Target Audience Care? Enterprises need to become more data-driven by using more mature analytics tools to stand out from the crowd Supporting Concepts Smart, effective customer analytics tools helps organizations reap the rewards of increased customer satisfaction and brand loyalty. Neglecting advances in customer analytics technology could seriously impact a company's ability to compete in the future marketplace. Where do your customers and prospects sit on the customer analyticsmaturity scale? Are they leaders or are they laggards? Read "Customer Analytics: The 20 Attributes that Lead to Business Success" for insights into: • the key drivers needed within an organisation that help grow customer analytics maturity • why companies using paid analytics solutions experience more tangible benefits than those using free analytics • how to distinguish customer analytics leaders from laggards
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Adobe

eCommerce Email Metrics: Ways to Slice and Dice Your Email List and Measurement

Published By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
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ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce, order management, load time
    
Ability Commerce

Complimentary SuccessFactors White Paper: 5 Tactics for Compensation Managers to Shift the Business

Published By: SuccessFactors     Published Date: Aug 29, 2012
Compensation managers know that, although budgets are tight, top performers still insist on being rewarded. This complimentary SuccessFactors white paper shows how you can create a strong compensation program. Download it today.
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successfactors, sap, best practices, compensation managers, top performers, talent management strategy, reward management program, rewards program, incentive plan, effective rewards, compensation processes, compensation program, compensation plan, compensation practices
    
SuccessFactors

Complimentary White Paper: Pay, Performance and Productivity

Published By: SuccessFactors     Published Date: Aug 29, 2012
How important is compensation management in motivating your workforce? It is one of the top five job-satisfaction factors. Learn how to reward employees and yet hold steady on payroll costs in this complimentary SuccessFactors white paper.
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successfactors, sap, reward employees, pay, performance, productivity, compensation, compensation strategy, connecting rewards and performance, motivating your workforce, workforce motivation
    
SuccessFactors

CMOs Know Innovation Means Business Power

Published By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
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Oracle

E-Book: Advancing Digital Maturity in Financial Services

Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies

E-Book: Advancing Digital Maturity in Financial Services

Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies

E-Book: Advancing Digital Maturity in Financial Services

Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies

E-Book: Advancing Digital Maturity in Financial Services

Published By: Akamai Technologies     Published Date: Oct 02, 2018
"Customer relationships begin with trust. When customers entrust your organization with their sensitive financial and personal information, not only do they expect you to keep it safe, but they also demand the same fast, convenient online experiences they’ve become accustomed to over web and mobile devices. This new e-book provides guidance on how financial institutions can meet and exceed these expectations, while also reaping bottom-line rewards, by mastering security, trust, and digital experience. You’ll learn about: - What makes your new millennial customers tick - How to stay competitive in a rapidly evolving digital market - Real-world takeaways and success stories"
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Akamai Technologies

Maximizing Audience Engagement: How online video performance impacts viewer behavior

Published By: Akamai Technologies     Published Date: May 08, 2017
Online video’s explosive growth has created tremendous new opportunities for engaging customers and developing new revenue streams. But despite the fact that video is becoming increasingly central to many online business strategies, many publishers still lack the tools and data to understand what factors are important in keeping their audiences engaged. In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data optimization, audience engagement, business strategies, customer engagement, business potential
    
Akamai Technologies

Using Social to Improve Customer Experience

Published By: Oracle     Published Date: Aug 08, 2013
The era of social networking clearly has arrived, creating significant implications for enterprises. Today, there are compelling rewards for embracing social networks—and potentially severe penalties for putting it off any longer. This white paper outlines four key ground rules for engaging with social networks in order to maximize their potential for improving customer service.
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social, customer experience, oralce, social networking, customer service, knowledge management, data management, business technology
    
Oracle

Using Social to Improve Customer Experience

Published By: Oracle     Published Date: Aug 15, 2013
The era of social networking clearly has arrived, creating significant implications for enterprises. Today, there are compelling rewards for embracing social networks—and potentially severe penalties for putting it off any longer. This white paper outlines four key ground rules for engaging with social networks in order to maximize their potential for improving customer service.
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social, customer experience, oralce, social networking, customer service, enterprise applications, business technology
    
Oracle

Scaling Identity Management to Ensure Customer Loyalty Program Success: Four Case Studies

Published By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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Akamai Technologies

Four Key Challenges of Healthcare Reform. The Third Challange: Improve Cost and Quality of Care

Published By: The TriZetto Group     Published Date: Oct 20, 2011
The evolving healthcare landscape has created a wealth of fresh opportunities for payers. There is a sense of urgency for payers in leadership roles to leverage technology and successfully transition to a value-driven healthcare system that rewards top performers and high quality standards. Passage of the Patient Protection and Affordable Care Act (PPACA) quickly changed many aspects of payers' business with higher costs, new oversight, more competition and a longer-term promise of millions of new members. Since healthcare insurance reform became law, opponents have vowed changes, if not its outright repeal. While it may be tempting to take as little action as possible and hope that the 2010 mid-term election or 2012 general election will make this all go away, the reality is that repeal is not a likely possibility.
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trizetto, healthcare, healthcare reform, ppaca, investments
    
The TriZetto Group

What do Consumers want from a Hotel Loyalty Program?

Published By: Oracle     Published Date: Mar 28, 2017
Loyalty programs provide a framework to nurture guest relationships, offering recognition, perks and options to redeem rewards. Most importantly, they create guest profiles and transaction histories that yield the insights needed to foster what is demanded today: individualized guest interactions.
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hotel, loyalty program, perks, redeem, oracle
    
Oracle

A CIO’s Guide: Five Steps to Business Agility

Published By: CA Technologies     Published Date: Aug 21, 2017
If you’re not a unicorn now but want to be one, keep reading. Organizations are moving toward creating greater agility for their businesses. It’s a big effort, but you will reap the rewards. In fact, you’ll see real business results even when you complete just the first step. This paper will help you: • Identify steps to transform your organization and increase business agility • Clarify what makes each step in your transformation stick • Pinpoint the mindset changes you need to create and sustain the organizational health that empowers people to regularly and quickly respond to change
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CA Technologies

Maximizing Audience Engagement: How online video performance impacts viewer behavior

Published By: Akamai     Published Date: Mar 08, 2017
In this whitepaper, we present data from the first ever large-scale scientific study that shows how video performance quality affects viewer behavior. The results help to shed light on important considerations that can help businesses craft a successful online video strategy – boosting their business bottom line and ultimately reaping the rewards of online video’s vast potential.
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data, customer engagement, video, online video, online video strategy, viewer behaviour
    
Akamai

Four Starting Points for Effective IT Project and Portfolio Management

Published By: HP - Enterprise     Published Date: Jun 05, 2013
Traditional project management techniques are not working as well as expected. According to research, an average organization has at least $74 million USD (yearly) in at-risk projects. And, even when projects are executed successfully, all too often they still fail to deliver business benefits. So, how do you get started? How do you prioritize which issues to address first? What are the risks and potential rewards? What can you do yourself and where can you need help? This paper helps you answer those questions. It provides important insights into the root causes of project failures and misalignment with business unit expectations, along with possible solutions. It illustrates the path to optimized project and portfolio management from four different starting points, and provides step-by-step advice to help you reach new milestones quickly. It is intended to help you make the transition from managing IT projects to managing business outcomes.
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it project, portfolio management, infrastructure, network management, project management
    
HP - Enterprise

5 Tactics for Compensation Managers to Shift the Business

Published By: Success Factors     Published Date: Aug 22, 2012
Compensation managers know that, although budgets are tight, top performers insist on being rewarded. Like never before, the pressure is on to structure incentive plans that ensure that rainmakers stay with an organization. This complimentary SuccessFactors white paper shows how to create a strong compensation program. Download it today.
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successfactors, sap, best practices, compensation managers, top performers, talent management strategy, reward management program, rewards program, incentive plan, effective rewards, compensation processes, compensation program, compensation plan, compensation practices
    
Success Factors

Top Trends That Will Affect Your 2015 Employee Engagement Strategy

Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
The number of employees still engaged after their first six months on the job is roughly 40%. As the workplace continues to evolve, it’s more important than ever to develop an engagement strategy that will combat the fatigue you’ll see among the other 60% of your employees. You can’t rely on 20th-century strategies for 21st-century challenges. Download our article to learn the top 6 workplace trends you’ll experience in 2015, as well as best practices to follow to drive engagement.
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employee engagement, employee recognition, social recognition, mobile recognition, employee awards, employer engagement, incentive programs, employee incentives, reward ideas, recognition programs, recognition gifts, employee programs, recognition ideas, employee motivation, recognition program ideas, best practices, employee performance
    
BI WORLDWIDE

Middle Managers: Your Secret Weapon for Engaging Employees

Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
Many people view middle managers as having the ultimate “cushy” job. In reality, middle managers are the key to turning top-line strategy into day-to-day action. Successful middle managers keep their teams motivated by using recognition that is timely, specific, sincere and positive. Learn how to harness the power of your middle managers to develop a culture of recognition in your organization.
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employee engagement, employee recognition, social recognition, mobile recognition, employee awards, employer engagement, incentive programs, employee incentives, reward ideas, recognition programs, recognition gifts, employee programs, recognition ideas, employee motivation, recognition program ideas, best practices, business intelligence, business management, employee performance, productivity
    
BI WORLDWIDE

10 Reasons to Recognize Employees

Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
Everyone likes to be noticed. Recognition and rewards help people feel good about what they are doing and things they have accomplished. Recognizing employees will keep them focused, directed and willing to repeat the behaviors they were recognized for. Learn 10 reasons why recognizing your employees really works.
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employee engagement, employee recognition, social recognition, mobile recognition, employee awards, employer engagement, incentive programs, employee incentives, reward ideas, recognition programs, recognition gifts, employee programs, recognition ideas, employee motivation, recognition program ideas, best practices, business intelligence, business management, employee performance, productivity
    
BI WORLDWIDE
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