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What Causes Webinar Attendees to Bail

Published By: Citrix Online     Published Date: Jul 02, 2009
Webinars have become a powerful, cost-effective way for marketers to reach prospects and customers. However, many attendees exit before the Webinar's conclusion due to easily avoidable presentation turnoffs.
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webinar, webinars, presentation, presentations, cmp, marketing sherpa, turnoffs, citrix online
    
Citrix Online

Talent Management Outlook - David vs. Goliath

Published By: Cornerstone OnDemand     Published Date: Apr 24, 2014
In the 2014 Workforce Talent and Workforce Management Outlook survey, Human Capital Media Advisory Group, the research arm of Workforce magazine, in partnership with Cornerstone OnDemand set out to discover where HR leaders are seeing their greatest successes and feeling the greatest pain. Additionally, we explored how HR leaders are setting priorities for the coming years. While there are surveys that address how the needs of HR vary, many focus on the difference between small and large organizations with the assumption that midsized organizations are similar enough to large organizations not to require extra focus. To get a different perspective, we looked specifically at how the HR function in midsized organizations compares to their much larger counterparts. Are they as similar as is popularly believed?
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cornerstone ondemand, cornerstone, talent management software, performance management, recruiting software, connect, learning management software, learning software, lms, compensation management software, succession software, networking, human resource technology
    
Cornerstone OnDemand

How to Create High-Conversion Content for Lead Generation: 5 Key Questions Answered

Published By: GoToWebinar     Published Date: Aug 02, 2011
A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources, meeting, desktop, sharing, resources, virtualization, cloud, green it, desktop management, access control, desktop security, remote, data recovery
    
GoToWebinar

Optimize a Lead Nurturing Campaign: 5 Steps to Boost Conversions and Warm a Cold List

Published By: GoToWebinar     Published Date: Aug 02, 2011
This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.
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gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources, meeting, desktop, sharing, resources, virtualization, cloud, green it, desktop management, access control, desktop security, remote, data recovery
    
GoToWebinar

How to Automate Application Delivery

Published By: rPath     Published Date: Dec 10, 2010
This paper describes how rPath's centralized hub becomes the control infrastructure for managing IT system construction and change. This hub becomes the basis for managing and reusing standardized system components.
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rpath, application delivery automation, integration, lifecycle management, enterprise appliances, application integration, business process automation, product lifecycle management, content delivery
    
rPath

A Version to Rule Them All

Published By: rPath     Published Date: Dec 10, 2010
Strong Version Control as a Foundation to System Management
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rpath, strong version control, system management, software development, collaboration, automation, audit, access control, auditing, business process automation, system management software, database development
    
rPath

Pushbutton Application Deployment and Change

Published By: rPath     Published Date: Dec 10, 2010
Read this white paper to learn how rPath's approach to automation relieves IT from the classic tradeoff between speed and control. It enables IT organizations to deliver applications much faster-in minutes-while maintaining control.
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rpath, pushbutton application deployment, software development, lifecycle management, application integration, application performance management, product lifecycle management, database development
    
rPath

Connecting the Software Supply Chain

Published By: rPath     Published Date: Dec 10, 2010
Manufacturing evolved from manual to automated, ad hoc to repeatable. From art to science. Manufacturing has been forced to "industrialize." Aiding in the effort are product lifecycle and supply chain management tools for streamlining manufacturing process and linking together previously isolated stages in the value chain.
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rpath, software supply chain, manufacturing process, automation, product lifecycle, supply chain management tool, business process automation, product lifecycle management, supply chain management, system management software, manufacturing execution systems
    
rPath

Automating .NET Application Deployment and Configuration

Published By: rPath     Published Date: Dec 10, 2010
This white paper introduces rPath intelligent system automation as a way to bring consistency, control and scale to .NET production environments. In particular, it describes three scenarios for using rPath within .NET environments.
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rpath, automation, sccm, application integration, business process automation, system management software, configuration management
    
rPath

Recorded Webinar: Toward Self-Service Private/Hybrid Cloud

Published By: rPath     Published Date: Dec 20, 2010
An Expert Discussion on IT Bottleneck to IT-as-a-Service.
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rpath, webinar, hybrid cloud, it-as-a-service, enterprise cloud, web service management, service management, cloud computing
    
rPath

Explore how enterprises benefit from going Google, including reducing costs & increasing innovation.

    
Cloud Sherpas

Discover how top enterprises are preparing for tomorrow’s digital workplace today with Google Apps.

Published By: Cloud Sherpas     Published Date: Aug 13, 2015
In the Top 5 Reasons Why Enterprises Are Going Google, Cloud Sherpas explores why leading organizations like these have prepared for the digital workplace of tomorrow by moving their email and collaboration platforms to Google Apps for Work, such as: Eliminating the need to manage hardware or software Embracing a mobile, BYOD culture Reducing IT costs and infrastructure
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google enterprise solutions, google cloud applications, business cloud apps, google apps for business training, google app migration, migrating to google apps, cloud apps for business, google app development, google apps resellers, google cloud solutions, cloud enterprise solutions, google apps setup, google apps partners, google reseller, google apps authorized reseller, google apps for work, google drive for work, google chrome for work, google apps reseller, it management
    
Cloud Sherpas

Why Cylance Beats the Competition When It Comes to Endpoint Protection

Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
The 21st century marks the rise of artificial intelligence (AI) and machine learning capabilities for mass consumption. A staggering surge of machine learning has been applied for myriad of uses — from self-driving cars to curing cancer. AI and machine learning have only recently entered the world of cybersecurity, but it’s occurring just in time. According to Gartner Research, the total market for all security will surpass $100B in 2019. Companies are looking to spend on innovation to secure against cyberthreats. As a result, more tech startups today tout AI to secure funding; and more established vendors now claim to embed machine learning in their products. Yet, the hype around AI and machine learning — what they are and how they work — has created confusion in the marketplace. How do you make sense of the claims? Can you test for yourself to know the truth? Cylance leads the cybersecurity world of AI. The company spearheaded an innovation revolution by replacing legacy antivirus software with predictive, preventative solutions and services that protect the endpoint — and the organization. Cylance stops zero-day threats and the most sophisticated known and unknown attacks. Read more in this analytical white paper.
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cylance, endpoint, protection, cyber, security
    
BlackBerry Cylance

Using Big Data and Analytics as the Ticket to Strategic Relevance

Published By: SAS     Published Date: Mar 14, 2014
In this study, we identified many ways that IT is perceived to be a roadblock to a successful analytics strategy and a number of disconnects between how IT and lines of business view IT’s role.
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sas, data strategy, idc, productive collaboration, analytic's strategy, counterparts, support, data management, business analytics, data center
    
SAS

How to Keep Webinar Attendees from Bailing

Published By: Citrix Online     Published Date: Jul 02, 2010
Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
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citrix online marketing, gotowebinar, webinar, presentation, speaker training
    
Citrix Online

The Forrester Wave™: Master Data Management Solutions

Published By: IBM     Published Date: May 28, 2014
The ability to keep pace with trends like big data, open data, sophisticated analytics, and the de-compartmentalization of data silos and processes, distinguishes leading master data management (MDM) solutions from their counterparts. IBM, one of the five vendors in this evaluation, is positioned as THE leader with the most prominent, widely implemented solution in the market.
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ibm, forrester, master data management, big data, database management technology, data administrators, infosphere, biginsights, industry-standard sql, management systems, database metadata, application programming interfaces, api, data persistence, virtualize data, lifecycle management, big data strategy, it management, data management, data center
    
IBM

How Watson Engagement Advisor Works

Published By: IBM     Published Date: Apr 27, 2016
When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster.
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ibm, ibm watson, watson engagement advisor, customer service, customer relations, customer engagement, call center management, call center software, customer interaction service, customer relationship management, customer satisfaction, customer experience management
    
IBM

Customer Engagement and the Millennial Generation

Published By: IBM     Published Date: Apr 27, 2016
"When it comes to customer service, millennials have little patience and incredibly high expectations. In the United States, this segment's buying power will surpass that of any other single generation in 2017. Are you ready to meet these demands? IBM Watson Engagement Advisor goes far beyond the conventional call center automation mandate of controlling operational costs - it empowers customers to serve themselves however and whenever suits them best. Whether it's troubleshooting their account, getting advice on which products to buy, or resetting their password, Watson Engagement Advisor is available 24x7 through any device to get to the heart of customers’ needs, faster."
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ibm, ibm watson, watson engagement advisor, customer engagement, millennial, millennial generation, customer experience, customer interaction service, customer relationship management, customer satisfaction, customer service, customer experience management, business technology
    
IBM

CMO Perspectives on B2B Marketing Automation

Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
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b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing
    
Marketo

How Do You Score? Silverpop Benchmark Study of Lead-Management Practices

Published By: Silverpop Engage B2B     Published Date: Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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silverpop b2b, lead management, engagement marketing solutions, emarketing tools, single-message, drip campaigns, engage b2b, b2b database, bounce and unsubscribe, multitrack/multistep campaign, single-message campaign
    
Silverpop Engage B2B

PolicyNet Case Study: Globally Distributed Academics Collaborate with Business Social Software

Published By: IGLOO Software     Published Date: Jan 06, 2010
This case study describes how a business social software solution provides the researchers, students and institutions of PolicyNet with the ability to seek out, share insights and collaborate with their counterparts down the hallway, across the street and around the world.
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igloo software, online community researcher, policynet, academic distribution, public policy, business social software
    
IGLOO Software

Optimize a Lead Nurturing Campaign: 5 Steps to Boost Conversation and Warm a Cold List

Published By: GoToWebinar     Published Date: Jul 08, 2011
"Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list."
Tags : 
citrix gotowebinar, lead nurturing campaign, cold prospect list, marketingsherpa, conversion boost, lead conversion, webinar marketing program
    
GoToWebinar

Business Collaboration in the Cloud

Published By: GoToMeeting     Published Date: Jul 08, 2011
Distributed workers - just like their on-site counterparts - need to collaborate with coworkers, partners and customers to stay productive. But in today's global business climate, frequent travel is no longer a viable option. This new SandHill Group white paper explores recent study findings to better understand the powerful advantages of SaaS technologies in addressing the challenges of a global market, virtual teams and an ever-changing business climate.
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citrix gotomeeting, business collaboration, cloud computing, saas technologies, business climate, productivity, competitive edge, geographic reach, remote access, remote network management, groupware workflow, project management, collaboration
    
GoToMeeting

The State of ePayables 2019: Driving Value in the Age of Intelligence

Published By: Esker     Published Date: Jul 09, 2019
In the innovation-focused world we live in, businesses that skimp on technology are the first to fall behind the competition. Top-performing enterprises have taken their AP operations to the next level by leveraging technology to streamline the AP process and allow for more strategic activities.This research report explores how best-in-class organizations are using emerging tech to operate AP departments at full potential and details strategies for success in the “Age of Intelligence,” including: Adopting a customer service-led mentality for AP teams Pursuing holistic & comprehensive AP process automation Integrating more progressive technologies, such as mobility & RPA
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Esker
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